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February 11, 2016 9:20 AM ET

Internet Software and Services

Company Overview of Fishbowl Inc.

Company Overview

Fishbowl Inc. provides a SaaS based marketing analytics platform for the restaurant industry. Its closed loop restaurant marketing analytics SaaS platform ingests data from various client sources, including email, SMS, social, online ordering, loyalty programs, POS systems, reservations, and more; and helps clients to measure the impact of marketing and operational decisions on profitability. The company provides a suite of engagement and acquisition solutions; and Guest Analytics solution that enables clients to understand their guests and activate those guests with marketing programs that drive revenues. It also provides services ranging from strategy to campaign execution to marketing adm...

44 Canal Center Plaza

Suite 500

Alexandria, VA 22314

United States

Founded in 2000





Key Executives for Fishbowl Inc.

Chief Executive Officer
Age: 56
Chief Innovation Officer
Chief Financial Officer
Chief Operating Officer
Vice President of Marketing and Client Services
Compensation as of Fiscal Year 2015.

Fishbowl Inc. Key Developments

Fishbowl Expands Intelligent Marketing Analytics Platform

Fishbowl announced the launch of its automated insights & decision support capabilities, combining the latest in customer acquisition and engagement analytics. The Customer Analytics solution tracks behavior throughout the customer life cycle, blending data from payment systems, online ordering, reservations, loyalty programs and e-marketing into a one-stop dashboard for more targeted decision-making than ever before possible. Designed to arm restaurant executives with actionable data to drive sales, the new product combines information about customer behavior and preferences with various demographic and psychographic profiles. It allows busy leaders to make informed decisions that maximize marketing budgets while engaging the guest groups that matter most to their brands. The business impact for clients is further enhanced through a highly orchestrated, cross-channel and marketing automation that enables them to efficiently and effectively act on the insights. The enhanced Fishbowl Customer Analytics platform will now offer: Full suite of C-Level dashboards with drill downs to understand business drivers; Customizable reports for sales, customer behavior, and marketing effectiveness; Ability to automate segment creation and execution based on customer behavior; A data lake with a multidimensional view of the customer, built from multiple touchpoints; Rapid ingestion of multiple data sources into the data lake without specialized programming skills; Enhanced customer matching algorithm to connect multiple data sources.

Fishbowl Opens Silicon Valley Office to Drive Further Innovation in Restaurant Analytics Platform

Fishbowl announced the opening of its Silicon Valley R&D center. Under the leadership of Chief Technology Officer Sanjog Gad, a Silicon Valley veteran, Fishbowl will expand its team of experts in Big Data and machine learning technologies and strengthen its relationships with Hadoop distribution partners. Along with its existing R&D team on the east coast, the group will focus on the expansion of the company's predictive analytics platform, as well as on further integration of its analytics applications with Fishbowl's messaging, social, and promotions management solutions.

Fishbowl, Inc. Announces Management Changes

Fishbowl, Inc. announced that the appointment of Dev Ganesan as Chief Executive Officer. Ganesan will be responsible for driving Fishbowl's next phase of growth with its big data and analytics solutions. Current CEO, Scott Shaw, will take on the new role of Chief Innovation Officer (CIO). Most recently, Ganesan served as CEO of Aptara, where he led its significant expansion and evolution from a technology vendor to a digital and mobile solutions partner that led the publishing industry's transition from print to the digital age.

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