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December 01, 2015 3:04 AM ET


Company Overview of OMD Worldwide Group

Company Overview

OMD Worldwide Group provides media agency services for clients in the United States and internationally. It offers media communications planning and buying services, including strategy, investment, business intelligence, analytics, and research; and digital services, including localized research, and strategic planning and creative services for consumer packaged goods, pharmaceutical products, financial services, technology, retail, insurance, home improvement, and personal health and wellness industries. The company also provides pay-per-click search advertising, search engine optimization, Website conversion optimization, digital behavior analysis, and behavioral targeting services; and mo...

195 Broadway

New York, NY 10007

United States

Founded in 1996





Key Executives for OMD Worldwide Group

Chief Executive Officer
Age: 54
Managing Partner - East
Chief Executive Officer of North America - OMG
Chairman of the Board of Omnicom Media Group, Chief Executive Officer of Omnicom Media Group and President of Omnicom Media Group
Age: 54
Chief Executive Officer of Europe
Compensation as of Fiscal Year 2015.

OMD Worldwide Group Key Developments

Bacardi Limited Consolidates Global Creative, Digital and Media Responsibilities BBDO Worldwide and OMD Worldwide

Bacardi Limited announced that it is aligning all of its advertising, media and digital business for its major brands with BBDO Worldwide and OMD Worldwide. The Bacardi portfolio brands included are BACARDÍ rum, MARTINI vermouth and sparkling wines, BOMBAY SAPPHIRE gin, DEWAR’S Blended Scotch whisky, GREY GOOSE vodka, WILLIAM LAWSON’S Blended Scotch whisky, and CAZADORES 100% blue agave tequila. Effective immediately, BBDO will be responsible for creative and strategic development of all advertising for the core Bacardi brands. OMD will lead planning and buying across all social, digital and media platforms, with a particular emphasis on innovative and cutting-edge ideas, rooted in data-driven insights, to reach millennial consumers.

OMD Announces Executive Changes

OMD announced that Chris Pyne has joined OMD US as President, OMD East, succeeding Kathleen Brookbanks, who is moving up to a national role as Chief Operating Officer for OMD US. Concurrent with his president title, Pyne, who joins the company following stints as Chief Strategy Officer and Chief Product Officer at Group M's MediaCom, will also take on the role of Chief Strategy Office for OMD US. In his dual role, Pyne will oversee day-to-day management of the OMD East client roster, aligning resources and talent to support media planning and buying for leading national and global brands such as Pepsi, FedEx, General Electric, Toys R Us and Coty; additionally, Pyne will provide strategic leadership across all OMD US account teams. While at MediaCom, Pyne was responsible for all planning processes and product creation; identifying and developing growth areas and opportunities; and assuring consistent quality of work across all MediaCom account teams. In his new role, Pyne will be headquartered in NY, reporting directly to Karo.

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