MarketBridge, Inc. provides technology-enabled sales and marketing solutions and services for Fortune 1000 and emerging growth companies in the United States and internationally. It offers MarketBlueprint that combines marketing and sales resource deployment with financial planning enabling clients to anticipate key areas of revenue growth and optimize go-to-market resources; RevenueEngines that provides digital relationship marketing and sales methodology to integrate online media, social media, traditional direct marketing, and sales enablement tools into integrated programs to build buyer communities and increase sales productivity; and DemandAnalytics for sales and marketing performance ...
4350 East-West Highway
Bethesda, MD 20814
Founded in 1991
MarketBridge Announces the Release of Stringer for Content
Feb 9 17
MarketBridge announced the new release of Stringer for Content. Combining the need for marketers, sellers and channel partners to find relevant content quickly, Stringer for Content funnels content into sales reps hands and provides focused access to the right content for each opportunity. The cloud-based platform automatically centralizes content from multiple locations - including Dropbox, Box.com, Sharepoint, Google Drive, and more - into a single, customizable engine. As a result, Stringer for Content opens up an organization's sales enablement and marketing content library to key sales stakeholders. Stringer for Content includes a defined tagging-system that catalogues content against core features such as buyer journey phase, persona, product category, industry and more. The enhanced version includes a personalization engine that automatically recommends the right content upfront. Key benefits of Stringer for Content: Faster content access: Stringer for Content seamlessly pulls content from multiple sources - including Dropbox, Box.com, Sharepoint, Google Drive, Partner Portals, and more - providing reps with a single, easily accessible platform. Quicker sales cycles: Allowing sales to find the RIGHT content for each buyer's need leads to more relevant sales conversations, faster buyer decisions, and accelerated deals to close. Smarter content creation: Tagging, scoring, and performance analytics allows marketers to see what content is working and where waste exists. Identifying top performing content ensures marketing teams focus resources on what works and know what to change, add, and eliminate to reduce costs.
MarketBridge Announces the General Release of Stringer for Salesforce
Dec 1 16
MarketBridge announced the general release of Stringer for Salesforce. Stringer customer intelligence technology has been deployed at over 20 Fortune 1,000 clients and is now available inside Salesforce to optimize the CRM workflow by automating and simplifying customer research. Stringer for Salesforce strings together data from Salesforce CRM, marketing automation, content management systems and internal/external data sources, to offer prescriptive insights and alert sales teams on ready-to-buy contacts. The solutions capabilities center around an intelligent workflow that prioritizes contacts and recommends relevant content that can be shared via a one-click email workflow. Key benefits of Stringer for Salesforce: Streamlines workflow and reduces time spent researching: Built inside an existing CRM workflow, Stringer for Salesforce features, including contact scoring, 360 degree profiles and recommended content, reduce time spent and number of tech tools needed to prepare for outreach; improves ability to cross-sell and upsell: Stringer for Salesforce combines key customer data, such as purchase history, product usage, support history and more, to direct sales teams on who to go after for more effective cross-sell and upsell plays; expands capacity and coverage: Stringer for Salesforce allows reps to expand their coverage to go after more accounts by prioritizing who is most likely to buy across their entire territory; and increases ROI of existing sales and marketing technology: Stringer for Salesforce is not just another app – instead, it brings together existing sales and marketing investments to gather intelligence, and in turn enhances their value and drives greater ROI.