May 26, 2017 2:08 AM ET


Company Overview of Interactive Advertising Bureau, Inc.

Company Overview

Interactive Advertising Bureau, Inc. provides interactive advertising services in the United States. It evaluates and recommends standards and practices, and fields critical research on interactive advertising. The company also provides various industry resources, such as industry statistics, research, and case studies. In addition, it offers information based events to educate marketers, agencies, media companies, advertisers, publishers, and solution providers. The company was founded in 1996 and is headquartered in New York, New York with a public policy office in Washington, D.C.

116 East 27th Street

7th Floor

New York, NY 10016

United States

Founded in 1996





Key Executives for Interactive Advertising Bureau, Inc.

Chief Executive Officer, President and Director
Co-Founder and Ex-Officio Director
Age: 60
Chief Operating Officer and Executive Vice President
Executive Vice President and General Cousel
Chief Marketing Officer, Executive Vice President and Member of Advertising Agency Advisory Board
Compensation as of Fiscal Year 2016.

Interactive Advertising Bureau, Inc. Key Developments

IAB Names Chris Kuist as Senior Vice President of Research and Impact

The Interactive Advertising Bureau (IAB) announced that Chris Kuist has joined as Senior Vice President of Research and Impact, charged with setting a progressive research agenda for the trade organization that merges traditional survey methods with the wealth of interaction and transaction data made possible by mobile and other digital technologies. Kuist, formerly Vice President of Insights and Innovation at The Weather Company, will lead the IAB's work on media measurement and advertising effectiveness, and help publishers, agencies, and brands understand how people behave, react, and interact in a broad range of digital environments—particularly on mobile devices. He will work closely with IAB senior management and its leadership in data, mobile, video, and technology to guide efforts that explore the future of interactive marketing, including the impact of such rising technologies as AI, VR, and AR.

Interactive Advertising Bureau, Inc. Presents at Cantor Fitzgerald's 4th Annual Internet & Technology Services Conference, Feb-23-2017

Interactive Advertising Bureau, Inc. Presents at Cantor Fitzgerald's 4th Annual Internet & Technology Services Conference, Feb-23-2017 . Venue: Le Parker Meridien, New York, New York, United States.

Interactive Advertising Bureau Elects Board of Directors

IAB (Interactive Advertising Bureau) has elected Jim Norton, Chief Business Officer and President of Revenue at Condé Nast, as Chairman of the IAB Board of Directors immediately. Scott Schiller, Executive Vice President, General Manager of Digital Advertising Sales and Marketing at NBCUniversal, has been elected to the position of Vice Chairman, held previously by Norton. The two publishing leaders will guide the IAB agenda in 2017.

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