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October 07, 2015 2:51 AM ET


Company Overview of Interactive Advertising Bureau, Inc.

Company Overview

Interactive Advertising Bureau, Inc. provides interactive advertising services in the United States. It evaluates and recommends standards and practices, and fields critical research on interactive advertising. The company also provides various industry resources, such as industry statistics, research, and case studies. In addition, it offers information based events to educate marketers, agencies, media companies, advertisers, publishers, and solution providers. The company was founded in 1996 and is headquartered in New York, New York with a public policy office in Washington, D.C.

116 East 27th Street

7th Floor

New York, NY 10016

United States

Founded in 1996





Key Executives for Interactive Advertising Bureau, Inc.

Chief Executive Officer, President, Director and Member of Executive Committee
Co-Founder and Ex-Officio Director
Age: 59
Senior Director of Finance & Administration
Chief Operating Officer and Executive Vice President
Executive Vice President and General Cousel
Compensation as of Fiscal Year 2015.

Interactive Advertising Bureau, Inc. Key Developments

Angelina Eng to Serve on Interactive Advertising Bureau's Certification Commission

Merkle announced that Angelina Eng will join the Interactive Advertising Bureau (IAB)'s Certification Commission. The IAB Certification program, managed by the Certification Commission, establishes and measures the baseline digital industry knowledge required for digital advertising professionals. Eng is Vice President of Platform Solutions and Activation for Merkle, responsible for defining, building, and managing the digital media platforms for the agency's solutions group. As an active member of the IAB, Eng is also a part of the Ad Ops & Technology committee, Data Council committee and Programmatic committee. At Merkle, her responsibilities include the development of internal systems and workflow, establishment of deliverable standards, creation of ad trafficking and tracking guidelines, implementation of emerging platforms, as well as media optimization best practices.

Interactive Advertising Bureau (IAB) Announces Promotion of Michael Theodore to Senior Vice President, IAB, and General Manager, IAB Education Foundation

The Interactive Advertising Bureau (IAB) announced that Michael Theodore has been promoted to Senior Vice President, IAB, and General Manager, IAB Education Foundation. Most recently Vice President, Learning and Development at IAB, in this new leadership role Theodore will remain responsible for the operations of the foundation. He will also continue to supervise the expansion of IAB certification programs, and facilitate professional development curricula and training materials. Michael has been the guiding force behind the success of the IAB certification programs. Rently, his role expanded to take on management of the IAB Education Foundation, building an organization that will focus on improving diversity and the reducing the talent gap in its industry through education and certification.

Interactive Advertising Bureau Announces Management Changes to IAB Technology Laboratory

The Interactive Advertising Bureau (IAB) announced that David J. Moore, President of WPP Digital and Chairman of Xaxis, has been selected as Chairman of the Board for the IAB Technology Laboratory. He has served on the IAB Board of Directors for 15 years, including a stint as Chairman, from 2009 to 2011. Currently, he is a member of the IAB Board of Directors and Executive Committee, Ex-Officio. In tandem with Moore taking the lead role on the IAB Tech Labs board, Scott Cunningham has been promoted to Senior Vice President, Technology and Ad Operations, and General Manager of the IAB Tech Lab, to helm the organizations efforts. Alongside Moore, Cunningham will be responsible for guiding the IAB Tech Labs inaugural agenda and 2015 project commitments, including: create a comprehensive code bank to assist in simplifying and reducing the costs associated with implementation of IAB standards; collaborate with the Digital Advertising Alliance (DAA) in the creation of new AdChoices programs in digital video and mobile to strengthen consumer privacy options across the interactive landscape; advance tools and protocols in alliance with the Trustworthy Accountability Group; develop an IAB Standards Certification program to reduce friction with the interpretation of technical protocols; produce updated specifications for VAST (Digital Video Ad Serving Template), VPAID (Digital Video Player Ad Interface Definition) and MRAID (Mobile Rich Media Ad Interface Definitions) that will allow for seamless use of all three in delivering digital video advertising cross platform; existing General Members of the IAB are automatically members of the IAB Tech Lab.

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