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November 24, 2015 10:15 PM ET


Company Overview of Interactive Advertising Bureau, Inc.

Company Overview

Interactive Advertising Bureau, Inc. provides interactive advertising services in the United States. It evaluates and recommends standards and practices, and fields critical research on interactive advertising. The company also provides various industry resources, such as industry statistics, research, and case studies. In addition, it offers information based events to educate marketers, agencies, media companies, advertisers, publishers, and solution providers. The company was founded in 1996 and is headquartered in New York, New York with a public policy office in Washington, D.C.

116 East 27th Street

7th Floor

New York, NY 10016

United States

Founded in 1996





Key Executives for Interactive Advertising Bureau, Inc.

Chief Executive Officer, President, Director and Member of Executive Committee
Co-Founder and Ex-Officio Director
Age: 59
Senior Director of Finance & Administration
Chief Operating Officer and Executive Vice President
Executive Vice President and General Cousel
Compensation as of Fiscal Year 2015.

Interactive Advertising Bureau, Inc. Key Developments

Interactive Advertising Bureau Appoints Joe Laszlo as Vice President of Industry Initiatives

Interactive Advertising Bureau announced the appointment of Joe Laszlo to the role of vice president, Industry Initiatives. Over the past four years, Laszlo has served as Senior Director of the IAB Mobile Marketing Center of Excellence, playing a key part in furthering the organization's mission to grow the mobile advertising arena. In his new Industry Initiatives position, he will take on a broader role to supervise the work and output of the majority of the IAB committees and councils. He will help set the agenda for these critical industry groups and ensure the high quality of their deliverables, in the form of research, best practices development, thought leadership seminars, whitepapers, and other activities. Prior to joining the IAB Mobile Center, Joe Laszlo served as the Director of Research at IAB from September 2007 through December 2010.

Angelina Eng to Serve on Interactive Advertising Bureau's Certification Commission

Merkle announced that Angelina Eng will join the Interactive Advertising Bureau (IAB)'s Certification Commission. The IAB Certification program, managed by the Certification Commission, establishes and measures the baseline digital industry knowledge required for digital advertising professionals. Eng is Vice President of Platform Solutions and Activation for Merkle, responsible for defining, building, and managing the digital media platforms for the agency's solutions group. As an active member of the IAB, Eng is also a part of the Ad Ops & Technology committee, Data Council committee and Programmatic committee. At Merkle, her responsibilities include the development of internal systems and workflow, establishment of deliverable standards, creation of ad trafficking and tracking guidelines, implementation of emerging platforms, as well as media optimization best practices.

Interactive Advertising Bureau (IAB) Announces Promotion of Michael Theodore to Senior Vice President, IAB, and General Manager, IAB Education Foundation

The Interactive Advertising Bureau (IAB) announced that Michael Theodore has been promoted to Senior Vice President, IAB, and General Manager, IAB Education Foundation. Most recently Vice President, Learning and Development at IAB, in this new leadership role Theodore will remain responsible for the operations of the foundation. He will also continue to supervise the expansion of IAB certification programs, and facilitate professional development curricula and training materials. Michael has been the guiding force behind the success of the IAB certification programs. Rently, his role expanded to take on management of the IAB Education Foundation, building an organization that will focus on improving diversity and the reducing the talent gap in its industry through education and certification.

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