December 06, 2016 7:41 AM ET


Company Overview of Interactive Advertising Bureau, Inc.

Company Overview

Interactive Advertising Bureau, Inc. provides interactive advertising services in the United States. It evaluates and recommends standards and practices, and fields critical research on interactive advertising. The company also provides various industry resources, such as industry statistics, research, and case studies. In addition, it offers information based events to educate marketers, agencies, media companies, advertisers, publishers, and solution providers. The company was founded in 1996 and is headquartered in New York, New York with a public policy office in Washington, D.C.

116 East 27th Street

7th Floor

New York, NY 10016

United States

Founded in 1996





Key Executives for Interactive Advertising Bureau, Inc.

Chief Executive Officer, President, Director and Member of Executive Committee
Co-Founder and Ex-Officio Director
Age: 60
Senior Director of Finance & Administration
Chief Operating Officer and Executive Vice President
Executive Vice President and General Cousel
Compensation as of Fiscal Year 2016.

Interactive Advertising Bureau, Inc. Key Developments

IAB Appoints Dennis Buchheim as Senior Vice President, Data and Ad Effectiveness

IAB (Interactive Advertising Bureau) reported that Dennis Buchheim has joined the trade organization as Senior Vice President, Data and Ad Effectiveness, and General Manager of the IAB Data Center of Excellence. Buchheim comes to IAB from Yahoo, where he served as Vice President of Product Management, product management for programmatic and premium advertising, targeting, measurement and insights, and trust and safety. In this newly created senior-level role, Buchheim will run the day-to-day activities of the Data Center of Excellence. He will also be responsible for developing business cases and executing programs that promote effective advertising--work that increasingly revolves around the responsible use of data to enhance digital experiences for consumers, while also optimizing results for publishers and marketers. In addition, he will oversee IAB efforts to establish and educate the industry on 3MS (Making Measurement Make Sense) and new measurement requirements. Dennis has worked in digital advertising since 2002, most recently at Yahoo. Dennis joined Yahoo from Microsoft, where he initially focused on distribution of advertising and web search products to new partners and Microsoft properties, was later promoted to be GM of Display Monetization, then took on product management of Microsoft's ad exchange and ad network, and finally led program management for display advertising overall.

The Interactive Advertising Bureau Promotes Christa Babcock to Vice President, Learning and Certification

The Interactive Advertising Bureau announced that Christa Babcock has been promoted to Vice President, Learning and Certification. Since joining IAB in 2014, Babcock has played a key role in the success of the IAB certification and learning portfolio, which includes Digital Media Sales, Digital Ad Operations, and Digital Data Solutions certifications. In addition to overseeing the certification programs, in her new role Babcock will assume responsibility for the development and launch of global skill development programs, research, thought leadership seminars, best practice recognition programs, and more.

Interactive Advertising Bureau Promotes Chris Glushko to Vice President, Marketing

Interactive Advertising Bureau announced the promotion of Chris Glushko to vice president, Marketing. Glushko has worked at IAB for nine years, most recently as senior director, Marketing. In that position, he spearheaded internal and external communications efforts with IAB leadership in line with the numerous capabilities of the organization public policy, mobile, video, professional certification, technical standards, and more. Various marketing campaigns under his supervision have effectively connected with publishers, advertisers, media buyers, ad creatives, technologists, and legislators, as well as consumers who turn to the ad-supported web every day for news, information, and entertainment.

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