Internet Software and Services
Company Overview of True Ultimate Standards Everywhere, Inc.
True Ultimate Standards Everywhere, Inc., doing business as TRUSTe, Inc., provides online privacy solutions. The company offers a suite of privacy services to assist businesses to increase engagement across their online channels, including Websites, mobile applications, advertising, cloud services, business analytics, and email marketing. Its products and services include advertising solutions, children's privacy, cloud privacy, DAA/online behavioral advertising compliance, data collection certification, download privacy, email privacy, EU safe harbor, international privacy, mobile privacy, Website privacy, and Website tracker and cookie auditing services. True Ultimate Standards Everywhere,...
835 Market Street
San Francisco, CA 94103-1905
Founded in 1997
Key Executives for True Ultimate Standards Everywhere, Inc.
Chief Executive Officer and Director
Founder and Chairman Emeritus
Compensation as of Fiscal Year 2014.
True Ultimate Standards Everywhere, Inc. Key Developments
TRUSTe Announces General Availability of Assessment Manager for Enterprises to Streamline Data Privacy Management with Automation
Mar 12 15
TRUSTe announced the General Availability of Assessment Manager bringing the benefits of automation to the privacy industry. This new capability of TRUSTe's Data Privacy Management Platform transforms how privacy assessments are conducted, enabling privacy teams to better keep pace with the ever-changing business, legal and regulatory landscape. The recently released TRUSTe Privacy Assessment Benchmarking Study found large enterprises typically conduct 59 Privacy Impact Assessments (PIAs) per year taking 285 hours per assessment. Assessment Manager was developed to greatly reduce the level of effort required for each Privacy Assessment, while improving the overall quality of the data privacy management program. Assessment Manager provides a highly automated solution following the same assessment methodology used by TRUSTe consultants and analysts. Its capabilities include data collection audits, compliance reviews, gap and risk analysis and workflow management. The recent beta program for Assessment Manager was fully subscribed, reflecting the strong market demand for data privacy management technology solutions among enterprises. The Privacy Controls Database in TRUSTe Assessment Manager will be enhanced by the integration of IT compliance controls from more than 800 regulatory requirements, standards and guidelines covered within the Unified Compliance Framework (UCF). Many IT compliance controls are vital to effective privacy compliance especially in the areas of technical security controls and data integrity. The UCF includes controls from a wide variety of regulations and guidelines, including: Sarbanes-Oxley Act (SOX), Basel II, Gramm-Leach-Bliley, PCI-DSS Payment Card Industry Data Security Standard, NASD Manual and HIPAA.
TRUSTe Appoints Josh Harris as Director of Policy
Sep 25 14
TRUSTe announced that Future of Privacy Forum Policy Director and former Department of Commerce staffer Josh Harris has joined the company as Director of Policy. In this role Josh will use his experience and insight to drive the development of cutting edge programs to protect consumer privacy and ensure the responsible transfer of data worldwide. Josh Harris most recently served as Policy Director for Future of Privacy Forum a Washington DC-based think tank advancing responsible data use and consumer privacy and previously spent seven years at the International Trade Administration's Office of Technology and Electronic Commerce.
TRUSTe Launches New Privacy Assessments to Help Enterprises Address Global Compliance Challenges
Jul 17 14
TRUSTe announced the expansion of its Data Privacy Management Platform to include TRUSTed Assessments, a new privacy assessment solution designed to help businesses meet the complex global compliance requirements of the data-driven world. TRUSTed Assessments is powered by TRUSTe's unique combination of experienced privacy consultants, proven assessment methodology and powerful technology tools - providing the foundation of a comprehensive data privacy management strategy. TRUSTed Assessments addresses the urgent need for specialized tools to evaluate data risk and is an extension of the TRUSTe Data Privacy Management Platform which provides businesses with comprehensive solutions to plan, operationalize and manage their privacy programs through assessments, certifications, monitoring tools and compliance controls. TRUSTed Assessments follows a comprehensive and proven multi-step process to help an organization address applicable privacy regulatory and industry standards, as well as their own internal policies. TRUSTed Assessments shares several steps common to TRUSTe Privacy Certifications, but can analyze compliance against a broader set of regulatory and internal requirements as well as deliver additional features such as data mapping and risk analysis. Key features include: Ccustom engagement scoping; Data collection and discovery; Digital property scanning & analysis; Data mapping; Privacy findings report & gap analysis; Risk analysis; and recommendations & ongoing guidance.
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