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October 09, 2015 4:00 AM ET

Internet Software and Services

Company Overview of True Ultimate Standards Everywhere, Inc.

Company Overview

True Ultimate Standards Everywhere, Inc., doing business as TRUSTe, Inc., provides online data privacy management solutions. The company enables businesses to collect and use customer data across their customer, employee, and vendor channels. Its Software-as-a-Solution based DPM platform gives users control over various phases of data privacy management from conducting assessments and implementing compliance controls to managing ongoing monitoring. It offers DPM services, including privacy impact assessment, custom engagements, platform certifications, applications, cloud, data collection, Websites, program certifications, APEC, COPPA, and EDAA. The company also provides a suite of privacy s...

835 Market Street

Suite 800

Box 137

San Francisco, CA 94103-1905

United States

Founded in 1997





Key Executives for True Ultimate Standards Everywhere, Inc.

Chief Executive Officer and Director
Founder and Chairman Emeritus
Chief Financial Officer
EMEA Managing Director
Managing Director of UK
Compensation as of Fiscal Year 2015.

True Ultimate Standards Everywhere, Inc. Key Developments

TRUSTe Announces Assessment Manager 2.0 Adding Greater Insight and Scale to Privacy Risk Management and Compliance

TRUSTe announced a host of new features that will be included in Assessment Manager 2.0 giving privacy teams increased visibility and control over their privacy program. The new version advances Assessment Manager, the latest module in TRUSTe's Data Privacy Management Platform that is used by over 1,000 companies worldwide for ongoing privacy risk management and compliance. Launched in March 2015, Assessment Manager was developed with the input of many well-known global brands spanning a wide range of industries. The first SaaS privacy assessment solution, Assessment Manager brings the benefits of automation to the privacy industry. This leads to greatly increased speed, efficiency and consistency in conducting Privacy Assessments such as PIAs. Now privacy teams can make the best use of limited resources while improving the overall quality of their data privacy management program. Assessment Manager 2.0 also introduces a new single user workflow that optimizes the assessment process for individuals and enhances the user experience for the new, entry-level Assessment Manager Pro version. Assessment Manager 2.0 introduces new features to support privacy offices in mitigating risk and managing complex privacy programs. These features include: Privacy Program Key Performance Indicators (KPIs); Configurable Program Dashboard; Enhanced Reporting, Program Management, and Remediation; Risk Scoring; Single User Workflow; and Smart Assessment Templates for new regulatory requirements such as EU GDPR. Assessment Manager 2.0 will be available starting November 2015. TRUSTe Assessment Manager is available as a standalone offering or as a module within the TRUSTe Data Privacy Management (DPM) Platform. Assessment Manager Pro Packages are available starting at $1,000 a month for a single seat license based on an annual contract.

TRUSTe Announces General Availability of Assessment Manager for Enterprises to Streamline Data Privacy Management with Automation

TRUSTe announced the General Availability of Assessment Manager bringing the benefits of automation to the privacy industry. This new capability of TRUSTe's Data Privacy Management Platform transforms how privacy assessments are conducted, enabling privacy teams to better keep pace with the ever-changing business, legal and regulatory landscape. The recently released TRUSTe Privacy Assessment Benchmarking Study found large enterprises typically conduct 59 Privacy Impact Assessments (PIAs) per year taking 285 hours per assessment. Assessment Manager was developed to greatly reduce the level of effort required for each Privacy Assessment, while improving the overall quality of the data privacy management program. Assessment Manager provides a highly automated solution following the same assessment methodology used by TRUSTe consultants and analysts. Its capabilities include data collection audits, compliance reviews, gap and risk analysis and workflow management. The recent beta program for Assessment Manager was fully subscribed, reflecting the strong market demand for data privacy management technology solutions among enterprises. The Privacy Controls Database in TRUSTe Assessment Manager will be enhanced by the integration of IT compliance controls from more than 800 regulatory requirements, standards and guidelines covered within the Unified Compliance Framework (UCF). Many IT compliance controls are vital to effective privacy compliance especially in the areas of technical security controls and data integrity. The UCF includes controls from a wide variety of regulations and guidelines, including: Sarbanes-Oxley Act (SOX), Basel II, Gramm-Leach-Bliley, PCI-DSS Payment Card Industry Data Security Standard, NASD Manual and HIPAA.

TRUSTe Appoints Josh Harris as Director of Policy

TRUSTe announced that Future of Privacy Forum Policy Director and former Department of Commerce staffer Josh Harris has joined the company as Director of Policy. In this role Josh will use his experience and insight to drive the development of cutting edge programs to protect consumer privacy and ensure the responsible transfer of data worldwide. Josh Harris most recently served as Policy Director for Future of Privacy Forum a Washington DC-based think tank advancing responsible data use and consumer privacy and previously spent seven years at the International Trade Administration's Office of Technology and Electronic Commerce.

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