Textiles, Apparel and Luxury Goods
Company Overview of Speedo International Limited
Speedo International Limited designs and manufactures swimwear for men, women, and kids. The company provides jammers, swimshorts, briefs, aquashorts, swimsuits, legsuits, tankinis and two-pieces, maternity suits, baby and toddler products, snorkel sets, swim toys, and goggles; racing suits, goggles, and caps; and accessories, such as caps, training aids, bags, towels, footwear, and swim accessories. It markets and sells its products through its stores and retailers, as well as online. The company was incorporated in 1928 and is based in Nottingham, United Kingdom. Speedo International Limited operates as a subsidiary of Pentland Group plc.
NG2 Business Park
Nottingham, NG2 1EN
Founded in 1928
Key Executives for Speedo International Limited
Brand President of Speedo Worldwide
Vice President of Marketing
Compensation as of Fiscal Year 2016.
Speedo International Limited Key Developments
Misfit and Speedo Unveils Speedo Shine 2
Jun 21 16
Misfit and Speedo announced the launch of their second Speedo-branded activity, swim, and sleep tracker, Misfit Shine 2 Swimmer’s Edition, powered by Speedo, known as Speedo Shine 2. The result of Misfit and Speedo’s long-term partnership, Speedo Shine 2 is available for $119.99. Speedo Shine 2 is the next generation of Speedo Shine, the first device of its kind designed with swimmers in mind. Misfit and Speedo’s proprietary lap counting algorithms track a swimmer’s lap count with accuracy and work for all stroke types. New features with Speedo Shine 2 include: A vibration motor and multicolor lights, enabling multi-faceted user feedback — see progress and tell time in a halo of rainbow-colored lights, or get motivated with Misfit Move activity reminders; A countdown swim timer — users pick a time to swim and Speedo Shine 2 provides a gentle vibe alert when a workout is complete; Text and call notifications and a silent vibe alarm; Misfit Link compatibility, turning Speedo Shine 2 into a music remote, selfie trigger, presentation clicker, or button to enable a variety of smart home devices and web services. Speedo Shine 2 features Misfit’s most advanced hardware and firmware, which offers dramatically improved touch responsiveness with capacitive touch technology, faster syncing, and an extended Bluetooth range. Its 12 lights display over 16 million colors and are bright enough to be seen in direct sunlight. Additionally, Misfit will enable all Misfit Ray and Misfit Shine 2 devices with Speedo and Misfit’s world-class swim tracking and lap counting technology via an in app-purchase of $9.99. With this and future updates, Misfit users can customize and enhance their app experience based on the activities and features that matter most to them. Speedo Shine 2 is the next generation of Speedo Shine, the first device of its kind designed with swimmers in mind. Proprietary lap counting algorithms embedded in the device’s firmware track a swimmer’s lap count with accuracy and work for all stroke types. Crafted from clear anodized aircraft-grade aluminum, Speedo Shine 2 is water resistant to 50 meters. Even thinner than its predecessor, Speedo Shine 2 is meant to be worn both in and out of the water, and also tracks walking, running, cycling, and light and deep sleep. Speedo Shine 2 never requires charging, using a coin-cell battery to power the device for up to 6 months. Speedo Shine 2 syncs with the Misfit app for iOS and Android and displays laps and swim distance, along with calories burned and points earned. Compatible with Misfit Link, the groundbreaking software experience, Speedo Shine 2 is more than just an activity tracker — it’s now a remote to connect with the world. Communicate with friends, turn lights on, change music, take a selfie, and more, all with a triple tap.
Speedo, Misfit Partner to Introduce Swim Tracker in Apple Stores
Aug 18 15
Misfit and Speedo are announcing the launch of a Speedo-branded activity, swim, and sleep tracker — Speedo Shine. Speedo Shine will initially be available in retail exclusively at Apple stores worldwide September 1, well as on misfit.com and SpeedoUSA.com, for $79.99. Speedo Shine is the first device of its kind that was designed with swimmers in mind. Proprietary lap counting algorithms embedded in the device’s firmware track a swimmer’s lap count with accuracy and work for all stroke types. Speedo Shine syncs with the Misfit app for iOS and Android and displays laps and swim distance, along with calories burned and points earned. The device will soon also work with Speedo’s personalized swim tracking app, Speedo Fit. Speedo Shine is made out of durable and beautiful aircraft-grade aluminum and is offered in new light silver color, Pure. Like the original Misfit Shine, Speedo Shine is waterproof to 50 meters. Extremely thin and comfortable, the device is meant to be worn both in and out of the water, and also tracks walking, running, cycling, and light and deep sleep. Since it never requires charging, Speedo Shine makes activity, sleep, and swim tracking a seamless experience.
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