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February 13, 2016 8:15 AM ET

Textiles, Apparel and Luxury Goods

Company Overview of Speedo International Limited

Company Overview

Speedo International Limited offers swim wear for men, women, and kids. It offers jammers, aqua and swim shorts, briefs, triathlons, suits, separates, footwear, and wet suits for men and boys; leg and swimsuits, tankinis, bikinis, shorts, triathlons, and footwear for women and girls; and accessories for children’s learning to swim. The company also offers underwater electronics, including MP3 players and cameras; and watches, caps, goggles, bags, training aids, towels, sunglasses, and swimming accessories. It offers its products through retail stores and various other Websites; and online in the United Kingdom and internationally. The company was incorporated in 1928 and is based in Nottingh...

Speedo House

Enterprise Way

NG2 Business Park

Nottingham,  NG2 1EN

United Kingdom

Founded in 1928


44 11 5855 5000


44 11 5910 5005

Key Executives for Speedo International Limited

Chief Executive Officer
Brand President of Speedo Worldwide
Head of Global Retail
Vice President of Marketing
Compensation as of Fiscal Year 2015.

Speedo International Limited Key Developments

Speedo, Misfit Partner to Introduce Swim Tracker in Apple Stores

Misfit and Speedo are announcing the launch of a Speedo-branded activity, swim, and sleep tracker — Speedo Shine. Speedo Shine will initially be available in retail exclusively at Apple stores worldwide September 1, well as on and, for $79.99. Speedo Shine is the first device of its kind that was designed with swimmers in mind. Proprietary lap counting algorithms embedded in the device’s firmware track a swimmer’s lap count with accuracy and work for all stroke types. Speedo Shine syncs with the Misfit app for iOS and Android and displays laps and swim distance, along with calories burned and points earned. The device will soon also work with Speedo’s personalized swim tracking app, Speedo Fit. Speedo Shine is made out of durable and beautiful aircraft-grade aluminum and is offered in new light silver color, Pure. Like the original Misfit Shine, Speedo Shine is waterproof to 50 meters. Extremely thin and comfortable, the device is meant to be worn both in and out of the water, and also tracks walking, running, cycling, and light and deep sleep. Since it never requires charging, Speedo Shine makes activity, sleep, and swim tracking a seamless experience.

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