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October 05, 2015 11:20 PM ET


Company Overview of Zeta Interactive Corporation

Company Overview

Zeta Interactive Corporation operates as a customer lifecycle marketing platform company that integrates Big Data, proprietary technology, and analytics to help brands to acquire, grow, and retain customers. Its set of data, Email, social, display, search, and mobile solutions are used by Middle Market and Fortune 500 brands worldwide. Zeta Interactive Corporation was formerly known as Zustek Corporation and changed its name to Zeta Interactive Corporation in November 2007. The company was founded in 2001 and is headquartered in New York, New York with centers of excellence in Silicon Valley, London, Bristol, Middleborough, and Hyderabad. It also has satellite offices in Boulder, Colorado; T...

185 Madison Avenue

5th Floor

New York, NY 10016

United States

Founded in 2001





Key Executives for Zeta Interactive Corporation

Co-Founder, Chairman and Chief Executive Officer
Age: 46
Chief Financial Officer
Chief Operating Officer
President of Global Education
President of Zeta Interactive International
Compensation as of Fiscal Year 2015.

Zeta Interactive Corporation Key Developments

Zeta Interactive Mulls Acquisitions

Zeta Interactive Corporation has received $125 million in funding with a mix of debt and equity. Zeta intends to use the financing to enhance and expand its Gartner Magic-Quadrant-rated platform, grow its market penetration in the US and UK markets and accelerate the company's strategic acquisition strategy.

Zeta Interactive Releases Zeta Hub 1.5

Zeta Interactive said it has released Zeta Hub 1.5, the latest upgrade to its marketing automation platform that powers precision marketing programs for the marketers. With new features and functionalities to better enable CMOs to solve their most complex problems, Zeta Hub 1.5 extends and enhances the platform's capabilities. Zeta Hub 1.5 is the evolution of a platform that was introduced in 2014. The Hub brings together the enterprise-grade, ZetaMail email platform, with superior user interface and tools of an advanced cross-channel marketing automation platform to create a Gartner Magic Quadrant-rated disruptive force in the data-driven marketing sector.

Zeta Interactive Announces Introduction of Zeta Hub

Zeta Interactive announced the introduction of Zeta Hub(TM), a disruptive cross-channel, cross lifecycle marketing automation platform. Zeta Hub brings together the enterprise-grade, Forrester-rated ZetaMail email platform with the best features of the Gartner Magic Quadrant-rated Hub multi-channel marketing automation platform, which Zeta acquired as part of its purchase of ClickSquared Inc. in January 2014. Zeta Hub is the first Customer Lifecycle Marketing Platform, supported by a set of 'end-to-end' tools and capabilities. It is designed to help solve CMOs' most complex problems -- acquiring new customers at scale and within ROI targets; growing their value; and keeping them longer. A unified marketing data set underpins Zeta Hub and a global dashboard enables data-driven marketers to plan, execute and optimize multi-channel marketing campaigns from a single interface with precision and relevance. This next-generation platform features an integrated product suite that aggregates an invaluable set of business insight and unified marketing information tools. This 'platform-app' model incorporates both proprietary and third-party features and functionality. Zeta Hub's best of breed capabilities include: multi-channel campaign management, social integrations, email execution, mobile campaign management, cloud technology, interactive reporting, ad-hoc customer intelligence, deliverability testing, scalable database hosting and management, and integration with offline addressable marketing channels such as direct mail and call center.

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