February 27, 2017 7:27 AM ET


Company Overview of Zeta Interactive Corporation

Company Overview

Zeta Interactive Corporation provides marketing solutions for helping brands to acquire, grow, and retain customers. The company offers Zeta CRM, a multichannel marketing solution that unifies and unlocks data driving return on marketing investment, and grants access to digital marketing engine for conversations with customers; ZX, an acquisition engine that leverages people-based data to help brands engage or acquire new customers; and Zeta Actions, a customer acquisition engine to drive demand generation for Fortune 1000 and middle market brands. Zeta Interactive Corporation was formerly known as Zustek Corporation and changed its name to Zeta Interactive Corporation in November 2007. The ...

185 Madison Avenue

5th Floor

New York, NY 10016

United States

Founded in 2001





Key Executives for Zeta Interactive Corporation

Co-Founder, Chairman and Chief Executive Officer
Age: 47
Co-Founder and Director
Age: 76
Chief Financial Officer
Chief Operating Officer
President of Global Education
Compensation as of Fiscal Year 2016.

Zeta Interactive Corporation Key Developments

Zeta Interactive Mulls Acquisitions

Zeta Interactive Corporation is looking for acquisitions. The company which has secured a $45 million in funding from FS Investments, GSO Capital Partners, Cerberus PNC Senior Loan Fund, L.P. and PNC Bank, National Association, believe the financing would support to penetrate in markets like United States, United Kingdom and international markets, accelerating the company's strategic acquisition strategy.

Zeta Interactive Mulls Acquisitions

Zeta Interactive Corporation plans to spend $10-50 million as it scouts for acquisitions in India. Zeta Interactive plans to buy out an Indian firm that will help it get on board local clients in sectors such as financial services, ecommerce, travel and automobiles. "During my eight-day visit to India, I had several meetings with big data analytic startups and we might close the deal with one very interesting player but will continue to scout for more before we finalize the investment," David A Steinberg, founder of Zeta Interactive, said. It is looking to acquire a firm having both quality sales force and strong software infrastructure that can be integrated into its system while focusing on selling its products in the Indian market.

Zeta Interactive Corporation Announces Restructuring; Regina Gray to Become Executive of the Company

Zeta Interactive Corp. is buying eBay's customer relationship management software business. Zeta plans to fold its existing Boston office of about 25 people into the former eBay office in Burlington, giving the company about 300 employees in the area. There may be some job cuts as the companies combine, but Zeta said it ultimately plans to grow the Massachusetts office. Zeta will have about 800 clients after adding the former eBay CRM business. Regina Gray, who had been the head of eBay Enterprise CRM, will become a Zeta executive.

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