January 30, 2015 2:12 PM ET


Company Overview of Zeta Interactive Corporation

Company Overview

Zeta Interactive Corporation, a digital marketing agency, provides strategic services and platforms to Fortune 1000 and Fortune 500 companies, and middle market brands worldwide. It offers display advertising, email marketing, social media marketing, search engine marketing, search engine optimization, Web development, media planning, and network marketing services; social, mobile, and digital publishing; and customer relationship solutions, audience development, mobile marketing, customer analysis and intelligence, distributed email marketing, engagement cycle management, branding and creative services, and ZRM suites. The company also provides tools for creating and deploying mobile compat...

185 Madison Avenue

5th Floor

New York, NY 10016

United States

Founded in 2001





Key Executives for Zeta Interactive Corporation

Age: 45
Chief Financial Officer
Chief Operating Officer
Division President of Mail & Media
Compensation as of Fiscal Year 2014.

Zeta Interactive Corporation Key Developments

Zeta Interactive Announces Introduction of Zeta Hub

Zeta Interactive announced the introduction of Zeta Hub(TM), a disruptive cross-channel, cross lifecycle marketing automation platform. Zeta Hub brings together the enterprise-grade, Forrester-rated ZetaMail email platform with the best features of the Gartner Magic Quadrant-rated Hub multi-channel marketing automation platform, which Zeta acquired as part of its purchase of ClickSquared Inc. in January 2014. Zeta Hub is the first Customer Lifecycle Marketing Platform, supported by a set of 'end-to-end' tools and capabilities. It is designed to help solve CMOs' most complex problems -- acquiring new customers at scale and within ROI targets; growing their value; and keeping them longer. A unified marketing data set underpins Zeta Hub and a global dashboard enables data-driven marketers to plan, execute and optimize multi-channel marketing campaigns from a single interface with precision and relevance. This next-generation platform features an integrated product suite that aggregates an invaluable set of business insight and unified marketing information tools. This 'platform-app' model incorporates both proprietary and third-party features and functionality. Zeta Hub's best of breed capabilities include: multi-channel campaign management, social integrations, email execution, mobile campaign management, cloud technology, interactive reporting, ad-hoc customer intelligence, deliverability testing, scalable database hosting and management, and integration with offline addressable marketing channels such as direct mail and call center.

Zeta Interactive Corporation Presents at Siemer & Associates, LLC.'s Siemer Summit 2014, Jul-16-2014 11:15 AM

Zeta Interactive Corporation Presents at Siemer & Associates, LLC.'s Siemer Summit 2014, Jul-16-2014 11:15 AM. Venue: Casa Del Mar and Shutters on the Beach, Santa Monica, California, United States. Speakers: David A. Steinberg, Co-Founder, Chairman and Chief Executive Officer.

Zeta Interactive Corporation Announces Hiring of John Polcari as Senior Vice President of Sales & Marketing for Zeta Enterprise Division

Zeta Interactive Corporation announced the hiring of John Polcari as Senior Vice President of Sales & Marketing for its Zeta Enterprise division. One of the leading sales professionals in the CRM sector, Polcari previously served as Executive Vice President of Sales at eBay Enterprise Marketing, formerly e-Dialog, and Commercial Sales Leader at Epsilon. Mr. Polcari also served as Vice Chair for DMA Retail Operating Committee and published its first approved white paper on e-CRM. Mr. Polcari will lead all business development and marketing efforts across the Zeta Enterprise division including Zeta CRM's go-to-market strategy, product marketing, and new client acquisition. He will be based in Zeta's Boston office and will report directly to Steven Gerber, Zeta's Chief Operating Officer.

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