August 18, 2017 5:00 AM ET

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Company Overview of Panasonic Consumer Marketing Company of North America

Company Overview

Panasonic Consumer Marketing Company of North America markets and sells consumer electronics. The company offers broadcast cameras, video recorders, digital cameras, video format converters, editing consoles, digital photo frames, integrated twin-lens 2D/3D camcorders, multimedia systems, and various tools, as well as DVD players and televisions. It also provides digital interchangeable lens system cameras with a movable LCD that allows for touch-control; hair care tools, such as hair dryer and flat iron solutions; women's beauty and personal care products, including facial ionic steamers and wet/dry epilators/shavers; vacuum cleaners; portable wireless speaker systems; telephone systems, wh...

One Panasonic Way

Secaucus, NJ 07094

United States

Phone:

201-348-7000

Fax:

201-348-7016

Key Executives for Panasonic Consumer Marketing Company of North America

President of Sales Group
President of Consolidated Sales and Marketing Group
Senior VP of Mktg and Vice President of Mktg & Brand Mgmt for Panasonic Corp of North America
Vice President of Communications Product Marketing
Compensation as of Fiscal Year 2017.

Panasonic Consumer Marketing Company of North America Key Developments

Panasonic to Introduce LUMIX DC-ZS70

Panasonic to introduce a new LUMIX DC-ZS70 as a new model in the popular Travel Zoom ZS series. By upgrading the sensor to 20.3-megapixel resolution, the LUMIX ZS70 boasts a 30x optical zoom (35mm camera equivalent: 24-720mm) packed in a pocket-sized body while enabling 4K VIDEO/4K PHOTO capture. The new tiltable rear monitor allows users enjoy a variety of selfie shots including 4K selfies and panoramic selfies. The versatile ultra-wide-angle 24mm 30x optical zoom LEICA DC VARIO-ELMAR lens is useful in virtually all situations. Having passed Leica's stringent standards, the LUMIX ZS70 boasts exceptional optical performance with stunning clarity and minimum distortion and flare. The new 20.3-megapixel High Sensitivity MOS sensor and Venus Engine image processor allows users to capture high-quality images even for high-sensitivity recording in dimly lit environments. The LUMIX ZS70 is capable of recording smooth, high-resolution QFHD 4K videos in 3840 x 2160 at 30p (60Hz) in MP4. Additional functionality based on 4K technology are also available. Post Focus enables users to easily select the in-focus area after shooting. The Focus Stacking function allows users to adjust the depth of field after shooting by combining multiple images shot with the Post Focus function, all inside the camera. In addition, the LUMIX ZS70 incorporates a Light Composition function with which the camera synthesizes the images by choosing and saving brighter pixels. This makes it possible to produce more luxurious, dramatic images of situations such as fireworks or night scenes inside the camera with ease. 4K Live Cropping in video recording achieves stable panning or zooming with high-resolution 4K video footage. Users can make perfect Full-HD videos by adding impressive effects after recording the original footage in 4K. Thanks to camera’s digital operation, this can be done without physically moving the lens. For even faster response and higher mobility, the LUMIX ZS70 integrates the DFD (Depth From Defocus) technology to achieve ultra-high-speed AF of approx.0.1 sec. It contributes to high-speed burst shooting at 10 (AFS)/5 (AFC) fps. The LUMIX ZS70 also features a variety of AF functions, such as Touch AF, 49-point AF, and Low-light AF that help users to get the best results in a wide range of shooting situations. The 3.0-inch 1,040k-dot rear monitor with touch control tilts up by 180 degrees and the camera goes into Self Shot mode automatically once the monitor is flipped. In Self Shot mode, various functions for selfies are available on the LUMIX ZS70, including a newly added 4K Selfie mode. The beauty functions enable users to shoot portraits especially of women more attractively with Soft Skin, Defocusing and Slimming effects. After shooting, aesthetic/make-up retouching can even be applied inside the camera with the Beauty Retouch function. And users can choose to capture the background clearly or defocus it depending on the situation with Background Control mode. Panoramic pictures can also be shot in Self Shot mode. A 0.2-inch 1,166k-dot EVF (Electronic View Finder) with eye sensor is also equipped for easy shooting even in sunny outdoor conditions. The Control Ring on the lens barrel enables quick, intuitive operation. For more creative freedom, RAW image recording, Creative Control filter mode, and Creative Panorama mode are available. With Wi-Fi® connectivity, users can also connect the camera to their smart phone or tablet to expand the flexibility in shooting, storing, and sharing images. Packing a powerful 30x optical zoom and 4K VIDEO/4K PHOTO shooting performance in an ultra-compact body, the new LUMIX ZS70 offers the enjoyment of a high-quality photo/video shooting and selfie experience in versatile ways any time and any place. The ZS70 will be available in both black and silver versions at the end of May and will have a MSRP of $449.99.

Panasonic to Introduce New Wide Zoom Digital Interchangeable Lens, the Leica Dg Vario-Elmarit 8-18Mm / F2.8-4.0 Asph

Panasonic introduced a new wide zoom digital interchangeable lens, the LEICA DG VARIO-ELMARIT 8-18mm /F2.8-4.0 ASPH. (35 mm camera equivalent: 16-36 mm) as the second lens to be introduced from its LEICA DG VARIO-ELMARIT F2.8-4.0 Series. Covering a focusing distance from ultra-wide angle to super telephoto, this new LEICA DG VARIO-ELMARIT F2.8-4.0 series achieves exceptionally high descriptiveness for both photo and video recording and yet its size is compact. All lenses also take advantage of Panasonic's Nano Surface Coating technology to minimize ghosting and flaring. The 8-18 boasts a rugged, dust/splash-proof design and is freeze-proof down to -10? to deliver professional use under harsh conditions. The high-quality video recording capability is also one of the advantages of this lens series. The new LEICA DG VARIO-ELMARIT 8-18mm /F2.8-4.0 ASPH offers a zoom range of ultra-wide16 mm to versatile 36 mm (35mm camera equivalent). It covers a variety of daily shooting situations, from dynamic landscapes to street photography. Taking advantage of the F2.8-4.0 high-speed performance, it is suitable for capturing starry sky or a night scenery. With a filter (67mm) such as ND or PL, this lens provides various expression in both photos and videos. Comprised of 15 elements in 10 groups, the lens system features an aspherical ED (Extra-low Dispersion) lens, three aspherical lenses, two ED lenses and an UHR (Ultra High Refractive Index) lens. The use of these lenses effectively suppresses spherical distortion or chromatic aberration to achieve high resolution and contrast from center to corners. The sensor drive at max. 240 fps enables to take full advantage of cameras with high-speed, high-precision Contrast AF. It also helps to reduce wobbling. Notably, the new lens excels in video recording performance. In addition to the silent operation achieved by the inner focus drive system, the micro-step drive system in the aperture control section helps the camera to smoothly capture brightness changes when zooming or panning. The optical design achieves exceptional barycentric stability to minimize image shifts during zooming. The AF tracking performance when zooming is also improved to high-speed frame analysis for focus control. The 8-18mm lens will be available at the end of May for a MSRP of $1099.99. Offered in sharp, metallic black, it stylishly matches the LUMIX G Digital Single Lens Mirrorless (DSLM) cameras. The LEICA DG VARIO-ELMARIT F2.8-4.0 Series lineup will expand with additional 50-200mm (100-400mm, 35mm camera equivalent) telephoto zoom lens.

Panasonic Consumer Electronics Company Announces New Full HD Home Monitoring Camera

Panasonic Consumer Electronics Company announced the availability of the new Full HD Home Monitoring Camera. The Panasonic KX-HNC800B is a stylish and powerful wireless Full HD Indoor Home Monitoring Camera that has everything want for real-time monitoring from iOS and Android devices. Interior monitoring is a vital part of home security and peace of mind. But sometimes all need is a smart, all-in-one monitoring camera to look in on a child or pet while you're at work or in another room. The slim, contemporary profile enhances any room décor, fits smartly on shelves, cabinets or table tops, or mounts easily on any interior wall. With a fast-focusing lens for sharper imaging, large image sensor for 1080p Full HD (1920x1080) recording in low light, the Panasonic KX-HNC800B captures smooth, movie-quality video at 30 frames per second. For comprehensive video recording, the KX-HNC800B includes a pre-recording function. With pre-recording, video imaging actually begins two seconds before the camera's motion sensor activates the recording process. An advantage that fully records someone walking quickly through an entire room or space, not after they're halfway through it. When activated by motion and sound sensors, the camera alerts your smart device and, if wanted, records Full HD video to a microSD/SDHC/SDXC card for playback on a smartphone, tablet, laptop or PC. While other systems may require two or more cameras to cover long, rectangular rooms and other large spaces, a single Panasonic KX-HNC800B provides coverage in large rooms and spaces with a 142-degree diagonal wide-angle view.

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