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February 14, 2016 10:08 AM ET


Company Overview of Panasonic Consumer Marketing Company of North America

Company Overview

Panasonic Consumer Marketing Company of North America markets and sells consumer electronics. The company offers broadcast cameras, video recorders, digital cameras, video format converters, editing consoles, digital photo frames, integrated twin-lens 2D/3D camcorders, multimedia systems, and various tools, as well as DVD players and televisions. It also provides digital interchangeable lens system cameras with a movable LCD that allows for touch-control; hair care tools, such as hair dryer and flat iron solutions; women's beauty and personal care products, including facial ionic steamers and wet/dry epilators/shavers; vacuum cleaners; portable wireless speaker systems; telephone systems, wh...

One Panasonic Way

Secaucus, NJ 07094

United States





Key Executives for Panasonic Consumer Marketing Company of North America

President of Sales Group
President of Consolidated Sales and Marketing Group
Senior Vice President of Marketing and Vice President of Marketing & Brand Management for Panasonic Corporation of North America
Vice President of Communications Product Marketing
Compensation as of Fiscal Year 2015.

Panasonic Consumer Marketing Company of North America Key Developments

Panasonic Consumer Electronics Company Announces New LUMIX DMC-ZS100

Panasonic Consumer Electronics Company announced new LUMIX DMC-ZS100, a premium compact travel camera that boasts performance typically associated with expensive interchangeable lens models. Despite the camera's small size, the latest addition to the LUMIX ZS range combines a host of features and a powerful 10x zoom to make it the perfect travel companion for even the most demanding photographers and videographers. A large 1-inch MOS sensor, one of the biggest of any camera in its class, combines with Panasonic's Venus engine to capture consistently bright and beautiful images wherever travels take you. And with innovative features such as 4K Photo and Post-Focus, it's never been easier to capture the exact frame that visualized when looking through the lens. What's more, with simple control and connectivity, can share adventure with friends and family at the press of a button. The 1-inch sensor's large pixels are capable of capturing more light, resulting in shots that look crisp, clear and natural, even when photographing at high ISO, such as dusk and dawn. The Venus engine also provides unrivalled color accuracy for a travel camera – the unique hues, saturation and luminosity of a multi-colored sunset, for example, are individually processed and carefully adjusted to reproduce breathtakingly authentic results. The LUMIX DMC-ZS100 is the first in its series to incorporate a F2.8-5.9 LEICA DC lens, which allows to achieve true-to-life images with stunning depth of field. The lens also features a versatile 10x zoom range of 25mm-250mm (35mm camera equivalent), making it ideal for photographing birds and other elusive wildlife. In addition to stunning photo quality, the camera also provides 4K video recording capability that fits easily into pocket. The LUMIX DMC-ZS100 offers smooth, high quality video recording in 4K 3840x2160 at 24 and 30 fps in MP4; as well as high-resolution Full HD 1920x1080 60p videos in MP4. With four times the resolution of Full HD, the resulting 4K video brings the sights and sounds of travels to life, just as remember capturing it. As well as recording high resolution videos, the camera's 4K capability also enables to capture accurate photos like never before. For the first time in a travel camera, Panasonic's 4K Photo function allows to extract an 8-megapixel still from 4K video (30fps) with total control and precision, so even fleeting events, such as the exact moment hit the water diving into the sea, can be captured and enjoyed for a lifetime. Another new addition to the LUMIX ZS range is the Post-Focus feature, which allows to choose the focal point of any picture, even after it's taken. The LUMIX DMC-ZS100's 0.1s Light Speed Auto Focus and Depth from Defocus (DFD) capability combine to calculate the distance between the camera and the subject, capturing optimal focus for 49 individual areas within each frame. Once the photo is taken, can then manually select the exact area want to focus on – from the minutiae of subject's eye, to an individual bird as a flock takes flight. What's more, from a single photo can export multiple shots with different focal points. Additional features: 3.0inch 1,040k dot touch screen; 5 AXIS HYBRID O.I.S and Level Shot functions; 10fps burst photo mode (full resolution – 5fps with AF); Face /eye tracking AF; In-camera RAW data development; Wide Panorama function; Full wireless control and photography via the Panasonic Image App.

Panasonic Consumer Electronics Company Announces New Premium Men's Electric Shavers

Panasonic Consumer Electronics Company announced the new ARC5 Premium 5-Blade Men's Electric Shavers at CES 2016. The new ARC5 features a range of smart features designed to provide a clean, close and comfortable shave. The new Panasonic ARC5 Men's Premium Electric Wet/Dry Shaver with Automatic Premium Cleaning & Charging System (ES-LV9N-S) and the Arc5 Men's Premium Electric Wet/Dry Shaver (ES-LV6N-S) deliver the most complete men's grooming experience, utilizing cutting edge technology to enhance the shaving experience for extreme comfort, closeness and efficiency. Smart features include a new SkinComfort Foil System, which is equipped with five ARC foils that work together to capture and cut even stubborn hair and two skincare rollers to glide smoothly over the skin to help reduce friction for a comfortable shave. The new 3D Multi-Flex™ Pivoting Head provides multi-dimensional movement, up-and-down, side-to-side and back-and-forth, to trace the individual contours of the face, neck and jaw and stay in close contact with the skin for outstanding closeness and even shaving. The Hyper-Performance Linear Motor Drive operates at 14,000 CPM (cyclers per minute) to cut through even thick, dense facial hair and Shave Sensor Technology automatically detects beard density and adjusts motor speed for a gentle, more efficient shave. Finally, a Pop-up Precision Trimmer quickly details mustache or sideburns with ease. And, Panasonic has applied the ancient Japanese craft of making exceptionally sharp, strong swords to developing shaver blades and foils of outstandingly high-quality. The acute 30-degree cutting edge of the shaver's inner blades cut hair cleanly at the base, for an extremely smooth shave. And, the hypoallergenic stainless steel provides incredible comfort, even on sensitive skin. Both Panasonic shavers operate when wet or dry and offer simple maintenance. The Illuminated Multi LED Display makes it easy to keep track of shave time, battery life, cleaning reminder and more. The ARC5 Men's Premium Electric Wet/Dry Shaver with Automatic Premium Cleaning & Charging System (ES-LV9N-S) has been designed with a silver, metal body, rubberized handle and ergonomic design for enhanced user comfort. The included Automatic Premium Cleaning & Charge Station cleans and dries the shaver with the push of a button and also acts a charging station for daily storage when the shaver is not in use. The new Arc5 Men's Premium Electric Wet/Dry Shaver with Automatic Premium Cleaning & Charging System (MSRP $399.99) and the new Arc5 Men's Premium Electric Wet/Dry Shaver (MSRP $349.99) are now available for purchase on

Panasonic Consumer Electronics Company Introduces HD10 Over-The-Ear Hi-Res Premium Headphones

Panasonic Consumer Electronics Company announced the debut of the RP-HD10C Over-the-Ear High Resolution Premium Headphones at CES 2016. The HD10 incorporates Panasonic's signature sound expertise and the latest engineering technologies to create an optimal sound experience. The HD10's 50mm HD drivers produce powerful low bass sounds and deliver extraordinary clear treble for High Resolution sound (max.50kHz) in which even the finest details can be heard. Using the ultimate material for faithful Hi Fi sound reproduction, the HD10's MLF (multi layer film) diaphragm consists of hundreds of layers to reduce distortion to the minimal level. For the first time, Panasonic has selected a PLA driver chassis which suppresses resonance from the driver, enhancing the clarity of the sound for a rich listening experience. Beyond the premium sound experiences, the Panasonic HD10s feature Ergonomic 3D designed ear pads to ensure comfort and reduction of external noise. An innovative horizontal slide adjustment system enables to position the headphones comfortably without changing the optimal position of the ear pads. In addition, the HD10 includes a detachable integrated mobile mic and control cord for added user flexibility.

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