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October 06, 2015 12:44 AM ET


Company Overview of Panasonic Consumer Marketing Company of North America

Company Overview

Panasonic Consumer Marketing Company of North America markets and sells consumer electronics. The company offers broadcast cameras, video recorders, digital cameras, video format converters, editing consoles, digital photo frames, integrated twin-lens 2D/3D camcorders, multimedia systems, and various tools, as well as DVD players and televisions. It also provides digital interchangeable lens system cameras with a movable LCD that allows for touch-control; hair care tools, such as hair dryer and flat iron solutions; women's beauty and personal care products, including facial ionic steamers and wet/dry epilators/shavers; vacuum cleaners; portable wireless speaker systems; telephone systems, wh...

One Panasonic Way

Secaucus, NJ 07094

United States





Key Executives for Panasonic Consumer Marketing Company of North America

President of Sales Group
President of Consolidated Sales and Marketing Group
Senior Vice President of Marketing and Vice President of Marketing & Brand Management for Panasonic Corporation of North America
Vice President of Communications Product Marketing
Compensation as of Fiscal Year 2015.

Panasonic Consumer Marketing Company of North America Key Developments

Panasonic Consumer Electronics Company and Yamaha Parts and Accessories Announces Two-Year Multi-Faceted Marketing and Sales Partnership

Panasonic Consumer Electronics Company and Yamaha Parts and Accessories announced a two-year, multi-faceted marketing and sales partnership that will integrate Panasonic Adventure's line of action cameras with Yamaha Motor Corporation's line of Powersports products. The relationship, which was announced during Yamaha's launch of its new YXZ1000R Side by Side in Long Beach, California makes Panasonic the ‘Exclusive Imaging Partner and Action Camera of Yamaha Motor Corporation, U.S.A.'s Customer Support Group, Watercraft Group, and Outdoors Group.’ In turn, Yamaha Motor Corporation is the ‘Exclusive Powersports Partner to Panasonic Consumer Electronics Corporation in the U.S.’ The multi-year relationship also includes the development of Panasonic and Yamaha ecommerce sales collaborations across a range of product lines. Panasonic and Yamaha CSG will also explore the co-development of adventure products specific to Yamaha Powersports products.

Panasonic Announces New Portable Hybrid Charger & Travel Battery Line

Panasonic announced the debut of its new 2-in-1 Portable Hybrid Charger & Travel Battery line featuring a unique intelligent switching feature that charges USB-powered devices first before recharging the travel battery. Ideal for the on-the-go consumer, the compact QE-AL201 (SRP $59.99) and QE-AL102 (SRP $39.99) offer long lifecycles when compared to most conventional mobile chargers. Panasonic Hybrid Chargers plug conveniently into any compatible AC outlet to provide fast, easy USB charging for iPhone and Android smart phones and tablet devices as well digital cameras. While charging, the Intelligent Pass-Through charging system automatically prioritizes smart phone/device first, then switches to charge the portable battery. Conventional portable chargers utilize a concurrent charge which requires that both the inside battery and connected device charge at the same time. This method incurs charge/discharge loss, wastes device battery voltage, and increases the charge time. Panasonic's efficient Intelligent Pass-Through technology delivers less charge/discharge loss and faster, more convenient charge times. The QE-AL201 enables charging of two devices at one time with 5,000 mAh Li-ion travel battery, two USB ports, AC100 to 240V input and 5V DC 1.8A output. When fully charged, this high-capacity, portable power source stores enough energy to completely charge two smart phones one time, or one smart phone twice. And with its extraordinary 2500-charge life cycle, can fully charge the battery and two phones once a day, every day, for over seven years before needing a battery replacement. The QE-AL102 features a 1,880 mAh Li-ion travel battery, one USB port, AC100 to 240V input and 5V DC 1A output and has a 1,600-charge life cycle. When fully charged this high-capacity, portable power source stores enough energy to completely charge smart phone one time. And with its superior 1,600-charge life cycle, could fully charge the battery and phone once a day, every day, for over four-and-a-half years before needing a battery replacement. For maximum safety, the Panasonic Hyrbid Charger & Travel Battery line includes a SB to USB micro-B cable with overheat safety protection which detects abnormal status via the cable and microcomputer conduct controls. For maximum ease of use and convenience, both models feature a foldable AC outlet plug for storage, bright LED indicators for charging and power-level status, and manual on/off power control.

Panasonic Announces Debut of First Slow Juicer in U.S. Market

Panasonic unveiled its first Slow Juicer product for the U.S. market at the 2015 International Consumer Electronics Show as part of its expanded line-up of healthy-lifestyle small home appliances. The Panasonic Slow Juicer (MJ-L500) features a stainless steel juicing screw and a powerful low-speed DC150W motor which enables the user to also create healthy drinks and frozen confections from frozen fruits and vegetables as well as hard or dense whole foods. The Slow Juicer will be available in July via and other retailers. The slow juicing method of extracting juice from fruits and vegetables has shown benefits over traditional juicers. Traditional juicers cut and spin food like a lawn mower -- causing damage to the nutrients. The spinning action also creates heat and introduces air which can oxidize the juice and degrade its color and flavor. Panasonic's Slow Juicer presses and squashes fruits and vegetables like a mortar - which avoids damage to nutrients and limits the heat and air exposure so that the juices maintain their natural color and great taste. The Panasonic Slow Juicer's sleek design houses a low-speed motor which operates at 45 spins per minute and is rated for 15 minutes of continuous operation. Included with the MJ-L500 are an anti-drip cap, juice beaker, pulp beaker and an attachment for making frozen foods like ice cream or gelato.

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