April 26, 2017 8:48 PM ET

Internet Software and Services

Company Overview of ExactTarget, Inc.

Company Overview

ExactTarget, Inc. operates a cloud marketing platform. Its products include Email Studio to engage customers with promotional, transactional, and triggered email campaigns; Mobile Studio to send SMS messages, push notifications, and group messages; Social Studio to connect social to marketing, sales, and service; Advertising Studio to activate CRM data for targeting; Web Studio to track visitor behavior, deliver personalized Web content, and trigger emails in real time; and Journey Builder to automate customer journeys across email, mobile, advertising, Website, and the Internet of Things. The company serves enterprises, mid-sized businesses, and small businesses in education and non-profit,...

20 North Meridian Street

Suite 200

Indianapolis, IN 46204

United States

Founded in 2000

1,673 Employees





Key Executives for ExactTarget, Inc.

President and Director
Managing Director of mpath Global
Managing Director of U.K. Operations
Vice President of Channel & Corporate Development
Vice President of Marketing
Compensation as of Fiscal Year 2016.

ExactTarget, Inc. Key Developments

Veeva Systems Inc. Deepens Partnership with Salesforce Marketing Cloud for New Product Integration

Veeva Systems Inc. announced new integration between Salesforce Marketing Cloud and Veeva CRM, as well as support for Salesforce Service Cloud with Veeva Vault. The companies are building upon their long-standing partnership to help life sciences deliver a more coordinated and consistent experience for healthcare professionals. For the past 10 years, Veeva has been Salesforce’s preferred worldwide CRM provider for the pharmaceutical and biotech industry. Over this time, the two companies have extended their innovation and leadership positions in cloud and together now have more than 250 joint customers. Built on the Salesforce Platform, Veeva CRM is core to Veeva Commercial Cloud, which brings together customer data, compliant content, and multichannel engagement for life sciences companies to deliver the experience healthcare professionals have come to expect. The integration of Veeva CRM and Salesforce Marketing Cloud allows information to be shared between the two cloud solutions so that sales and marketing teams can have a complete view of customer engagement. Marketing activities and data from Salesforce Marketing Cloud are available in Veeva CRM, while all Veeva CRM data and multichannel interactions, including Veeva CRM Approved Email, Veeva CLM, and Veeva CRM Suggestions, flow directly into Salesforce Marketing Cloud. Now life sciences customers that use both cloud solutions can have full visibility into face-to-face and digital interactions so they can deliver a cohesive and consistent experience to healthcare professionals.

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