April 30, 2016 6:26 AM ET

Communications Equipment

Company Overview of Imagine Communications Corp.

Company Overview

Imagine Communications Corp. provides video and advertising solutions worldwide. The company offers an enterprise system that enables agencies to manage various aspects of broadcast, network, print, and digital campaigns; software systems; advanced advertising, rights and programming, and integrated software solutions; billing and invoicing software; and analytics for media companies. It also provides software-based playout solutions that include integrated playout; automation and asset management solutions; HD/SD video servers, storage solutions, and compressed stream products; master control, graphics, and branding solutions; and digital signage. In addition, the company enables media orga...

3001 Dallas Parkway

Suite 300

Frisco, TX 75034

United States

Founded in 1922





Key Executives for Imagine Communications Corp.

Chief Executive Officer, President and Director
Age: 49
Chief Financial Officer
Age: 61
President, Global Operations and Services
Senior Vice President of Asia Pacific
Chief Technology Officer
Compensation as of Fiscal Year 2015.

Imagine Communications Corp. Key Developments

Imagine Communications Expands its xG AIM™ Ad Insertion for Multiscreen Solution with the Addition of Placement Opportunity Information Service, Ad Decision Router and Ad Decision Service Functionality

Imagine Communications expanded its xG AIM™ Ad Insertion for Multiscreen solution with the addition of Placement Opportunity Information Service (POIS), Ad Decision Router (ADR) and Ad Decision Service (ADS) functionality. The addition of these software-based modules expands the dynamic ad insertion capabilities of Imagine Communications’ comprehensive advertising management systems, which span the entire revenue-enablement workflow — from proposal through fulfillment — and delivers to service providers a single, integrated solution designed to improve the precision of ad targeting and maximize the value of their ad inventories. By strengthening and broadening the reach of its ad insertion ecosystem into nonlinear environments, Imagine Communications is better positioned to help video service providers deliver relevant ads in real-time across various stream types — including live, VOD and cloud DVR — and on subscribers’ preferred viewing devices. Imagine Communications addresses the complexity of multiplatform advertising with the CloudXtream Dynamic Ad Insertion platform, which utilizes advanced adaptive bitrate (ABR) streaming to deliver hyper-targeted ads to smartphones, PCs, tablets, connected TVs and virtually any other device that receives live or on-demand video programming. Field-proven and among the most effective solutions available, Imagine Communication’s multiscreen advertising technology portfolio is further enhanced through the addition of the following functionality: Placement Opportunity Information Service- POIS works in conjunction with the xG AIM manifest manipulator and third-party ad insertion systems to identify linear ad positions, alternate content events, slates and blackouts, while providing attributes and constraints for each placement opportunity. The scalable solution works with the Imagine Communications ADS and third-party ad decision servers and the Imagine Communications ADR and other ad decision routers to pre-fetch advertising placement opportunity information to spread the workload across large-scale operations; Ad Decision Router - ADR manages ad decision request distribution across multiple ad decision services to pre-fetch ad and blackout decisions to support peak demand times and to place and distribute advertising. The system also manages protocol translation and the routing of placement opportunity requests, working in close conjunction with POIS and ADS; and Ad Decision Service- ADS, a critical ad-targeting tool, creates opportunities for focusing ads at a national, regional or local level, as well as updating commercial messages to prevent them from becoming obsolete. ADS supports targeting by individual or zone, for linear, on-demand and DVR, as well as making alternate content decisions for content blackouts and other program substitutions.

Imagine Communications and Hewlett Packard Enterprise Unveil Strategic Relationship

Imagine Communications announced an expansion of its relationship with Hewlett Packard Enterprise (HPE) designed to enable communications service providers (CSPs) and other broadcast and media companies to construct video production, playout and distribution facilities that deliver unprecedented scale, flexibility, performance and reliability. The strengthened relationship forms a framework for HPE to resell Imagine Communications’ entire product portfolio virtually worldwide and aligns Imagine Communications’ core products with HPE’s software, hardware and services solutions. The enhanced relationship is supported by a broad go-to-market strategy that targets content distributors, aggregators and broadcasters operating in all segments of the industry, and extending into government, sports venues, corporate and houses of worship markets. The new alliance creates a strategic partnership focused on the modernization of broadcast, distribution and new media facilities that is unprecedented in this industry in scale, reach, technology innovation and sophistication of integration and support services. This partnership will utilize HPE’s Communications & Media Solutions (CMS) organization, a global leader in systems integration services. The agreement expansion calls for HPE to resell products from Imagine Communications’ playout, networking, distribution and ad management solutions portfolios, as well as products and intellectual property from HPE Software and CMS businesses. This arrangement forms the framework for HPE’s CMS organization and channel partners to represent Imagine Communications’ entire product portfolio, including Platinum™ routers, Nexio™ servers and Versio™, the company’s IP playout solution that is enabling media companies on multiple continents to relocate playout, master control and channel origination operations to cloud and other virtualized environments. The strategic partnership is also intended to include Imagine Communications’ CloudXtream™ portfolio, comprised of cloud-based solutions that empower service providers to introduce new and highly personalized services that redefine the video consumption experience. The Imagine Communications portfolio includes capabilities for live, linear, on-demand, and cloud DVR (cDVR) video delivery models, and enables dynamic ad insertion (DAI) capabilities for any of those models. CloudXtream, paired with HPE storage and compute resources, helps service providers generate new revenue, extend reach to new consumers and devices, and realize dramatic operational savings and substantial storage optimization improvements. A major benefit of the collaboration is that it will provide media companies with a single source for all hardware, software, service and support needs. Products and solutions delivered through the collaboration are backed by HPE’s world-class support and services operations. The scope of the relationship also includes the migration of Imagine Communications’ core products to HPE hardware platforms. By optimizing media functions to execute on storage and compute platforms, Imagine Communications is introducing price and performance improvements, as well as increasing the deployment flexibility of its solutions portfolio. Imagine Communications’ solutions are adaptable to a variety of operational and deployment models, from premises-based to the cloud.

Alrai TV Launches Cloud Playout Solution from Imagine Communications

Imagine Communications announced that it has implemented a proof of concept IP-based playout system at Alrai TV. The broadcaster plans to use the virtualized environment to optimize workflows and speed service introductions, as well as for business continuity protection in the event of a service disruption. The solution uses the Imagine Communications Versio™ integrated channel playout solution running in a virtualized environment on a standard HP platform and Nexio® Motion and Nexio AMP servers. The playout software also provides branding animation, logo insertion and live switching. As part of the initiative, in 2015 Alrai TV installed new playout video servers, instant online managers, workflow managers and glue products. Alrai TV has fully integrated its existing physical operations with the new virtual playout facilities. Both solutions are provided by Imagine Communications. This hybrid approach allows common control of existing and new channels and helps ensure both hardware-based and virtualized solutions are kept in synchronization for disaster recovery applications.

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