September 28, 2016 3:41 PM ET

Internet and Direct Marketing Retail

Company Overview of Ideal Shopping Direct Limited

Company Overview

Ideal Shopping Direct Limited operates as a multi-channel retailer that engages in selling products to consumers through digital television home shopping channels and the Internet in the United Kingdom and internationally. The company operates four TV channels, including Ideal World, Ideal Extra, Ideal & More, and Create and Craft. It provides a range of general merchandise, such as fine and fashion jewelry, homeware, kitchenware, DIY, electricals, fashion, collectables, health and beauty, craft items, animal products, and gardening goods. The company’s Ideal World channel available on the Freeview, Sky Digital, Freesat, and Virgin platforms showcases a department store filled with various b...

Ideal Home House

Newark Road

Peterborough,  PE1 5WG

United Kingdom

Founded in 1980

580 Employees


44 8431 688 888


44 84 3168 1681

Key Executives for Ideal Shopping Direct Limited

Chief Executive Officer, Executive Director and Member of Nominations Committee
Age: 50
Co-Founder, Non-Executive Director, Member of Audit Committee, Member of Nominations Committee and Member of Remuneration Committee
Director of Finance, Company Secretary and Director
Compensation as of Fiscal Year 2016.

Ideal Shopping Direct Limited Key Developments

Ideal Shopping Direct Up For Sale

Ideal Shopping Direct Limited has been put up for sale for £200 million by corporate advisory firm DC Partners, which has drawn up a list of around 20 potential bidders.

Inflexion To Sell Ideal Shopping Direct For €278.5 Million

Inflexion Private Equity Partners LLP is planning to sell Ideal Shopping Direct Limited for more than €278.5 million, as reported. The bidding for the company is expected to begin shortly and retailers, media groups and investors are expected to submit offers.

Jo-Ann Fabric and Craft Stores Enters into Partnership with Craft Retail Group

Jo-Ann Fabric and Craft Stores has entered an exclusive partnership with Craft Retail Group to bring craft enthusiasts a dedicated TV shopping experience with daily programming beginning on December 29, 2014. This partnership with Create and Craft provides an incredible opportunity to deliver exclusive product, projects and promotions to crafters and makers across the United States.

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Recent Private Companies Transactions

No transactions available in the past 12 months.

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