July 26, 2016 4:38 AM ET

Software

Company Overview of PointRoll, Inc.

Company Overview

PointRoll, Inc. provides multi-channel data-driven digital advertising solutions. It offers Dynamic Creative Optimization, a technology that helps clients deliver the right message to the right person at the right time, as well as allows an ad execution to be customized to fit whoever is seeing it; and adapts ads across multi-channel online environments and creates engaging creative solutions that optimize a user’s experience. The company also provides data and insights during and after campaign to determine what rich functionality performs or considering a multi-screen strategy with dynamic creative; and a range of design tools that allow designers and coders to build and monitor their digi...

3200 Horizon Drive

Suite 120

King Of Prussia, PA 19406

United States

Founded in 2000

Phone:

267-558-1300

Fax:

267-285-1141

Key Executives for PointRoll, Inc.

Chief Executive Officer
Senior Vice President of Finance
Chief Operating Officer
Managing Director of EMEA
Chief Technology Officer
Compensation as of Fiscal Year 2016.

PointRoll, Inc. Key Developments

PointRoll Names Kathy Callaghan as VP, East Coast Sales

PointRoll announced that digital sales veteran Kathy Callaghan has joined the company as Vice President, East Coast Sales. Callaghan will be tasked with expanding the company's customer base by demonstrating PointRoll's intelligent dynamic ad management platform. With more than a decade of experience in interactive advertising, Callaghan will look to grow PointRoll's brand-focused marketing businesses on the east coast, demonstrating how PointRoll's platform allows brands to navigate emerging channels and deliver relevant messages in every ad. Callaghan arrives at PointRoll from Disney Interactive, where she served as Director of East Coast Ad Sales, managing a team that included sales and operational staff. such as Yahoo, Fox Interactive Media, and AOL. Callaghan will be based in PointRoll's New York City office and will immediately begin adding experienced sellers to her team to help advertisers realize the next wave of digital marketing innovation.

Kathy Callaghan Joins PointRoll, Inc. as Vice President, East Coast Sales

PointRoll announced that Kathy Callaghan has joined the company as Vice President, East Coast Sales. She will be tasked with expanding the company's customer base by demonstrating PointRoll's intelligent dynamic ad management platform. With more than a decade of experience in interactive advertising, Callaghan will look to grow PointRoll's brand-focused marketing businesses on the east coast, demonstrating how PointRoll's platform allows brands to navigate emerging channels and deliver relevant messages in every ad. Callaghan arrives at PointRoll from Disney Interactive.

PointRoll Appoints John Galvin as Chief Technology Officer

PointRoll appointed John Galvin as Chief Technology Officer. Prior to joining PointRoll, Galvin led technology innovation for Hoopla Software. Galvin will oversee all of the company's technology operations and innovation. He will oversee the ongoing expansion of the only single-platform/single-campaign ad management experience that includes mobile, video, desktop and social advertising.

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