October 26, 2016 12:47 PM ET


Company Overview of Porter Novelli, Inc.

Company Overview

Porter Novelli, Inc. provides marketing, public relations, and communications services for customers in the United States and internationally. Its practice areas include brand marketing, corporate affairs, public affairs, social marketing, and multicultural communications. The company’s specialty services include cause marketing, business-to-business, corporate social responsibility, internal communications, media relations, executive messaging, trade show support, product launches, social networking, and real-time reputation. It also offers services for customers in the areas of food, drinks, and nutrition; and global health and wellness. The company was founded in 1972 and is based in New ...

250 Greenwich Street

7 World Trade Center

36th floor

New York, NY 10007

United States

Founded in 1972


212 601 8000


212 601 8101

Key Executives for Porter Novelli, Inc.

Chief Executive Officer and Senior Partner
Founder and Chief Executive Officer of the Practice India
Chief Financial Officer and Senior Partner
Chief Operating Officer
Partner and President of Latin America
Compensation as of Fiscal Year 2016.

Porter Novelli, Inc. Key Developments

Porter Novelli Announces Senior Hires Across Global Health and Wellness Practice

Porter Novelli (PN) announced multiple senior hires across its global Health and Wellness Practice. Maura Bergen joins the company in the New York headquarters as executive vice president, U.S. pharmaceuticals. She previously worked at Cohn & Wolfe, where she was a senior leader in the healthcare practice. Brian Thompson also joins the agency's New York office as a senior vice president. Prior to Porter Novelli, Brian was Vice President at Feinstein Kean Healthcare, an Ogilvy company, where he led all of the firm's Pfizer Vaccines business. Shelly Spöeth is a senior vice president and the practice lead for health and social impact in the agency's Atlanta office. Before joining PN, Shelly managed multiple contracts with the Centers for Disease Control and Prevention (CDC) on behalf of Washington D.C.-based agency Hager Sharp. Veronica Gonzalez began leading Porter Novelli's health and wellness team as practice leader at the end of last year. She previously spent time at both Jeffrey Group and Cohn & Wolfe, working on clients such as Mead Johnson Nutrition, Merck, Novartis and Johnson and Johnson. Daniëlle Friskes joins Porter Novelli as account director, healthcare from Edelman, where she was an associate director. She will lead the agency's health and wellness practice in the Netherlands with a focus on expanding the region's pharmaceutical reach. Olalla Loureiro joins the company's Madrid office as account director from Atrevia, where she was a director in the healthcare practice. Her career previously included roles as a communications consultant for the Spanish trade association, Famma-Cocemfe, and the Spanish Psychiatry and Mental Health Foundation. Rachael Crowell joins the company's Canada office as a vice president, where she oversees major client portfolios such as Pfizer EpiPen, P&G Personal Health Care and the Canadian Hemophilia Society. Veronica Barranco will lead the healthcare practice in Brazil starting on August 1st. She is in charge of accounts including: Roche Pharma, Roche Diagnostics and GSK Vaccines. Veronica will lead all growing efforts - prospecting new clients and accelerating organic growth with current clients. Previously, Veronica was an account director at Edelman where she led consumer, health and tourism teams. In addition, PN London has created a new role for Lisa O'Sullivan as director of the European region health and wellness client service to support the regional healthcare practice leads. Lisa will be partnering with the practice leads to help accelerate growth for their practices as well as lead marketing and thought leadership activities for the PN European region network. Lisa will work closely with Nicole Yost, head of the London healthcare practice, who has contributed to significant client growth since joining the agency in 2015.

Porter Novelli Announces Executive Promotions

Porter Novelli (PN) announced two senior promotions. Rich Cline, senior partner and president of Voce Communications, has been promoted to global technology practice leader and Mindy Gikas, executive vice president and North American talent lead, has been promoted to global talent lead. Additionally, Global Health & Wellness Practice Leader Paul George, and Global Marketing and Business Development Leader Kate Cusick have been added to the agency's executive committee, effective immediately. Cline, Gikas, George and Cusick will report to Brad MacAfee, global CEO. In this new role, Cline will lead and direct all technology activities across the Voce and Porter Novelli brands, expand and strengthen services across the globe, ensure client engagement and facilitate excellent collaboration across the entire network. Cline will continue to sit on Porter Novelli's executive committee. In her new role, Gikas is responsible for making Porter Novelli a best place to work globally, focused on talent recruitment, growth, career planning and novel engagement programs designed to retain and grow top performing talent. She will also sit on Porter Novelli's executive committee.

Porter Novelli And AIM Sports Reputation Management Launch Cybersecurity Offering for Collegiate and Professional Sports

AIM Sports Reputation Management, a specialty offering from Porter Novelli, announced that it will offer clients PNProtect a full-service cybersecurity solution from Porter Novelli and Rook Security. As part of the $145 billion global sports industry, universities, professional franchises, conferences and leagues hold valuable and sensitive information about players, fans and partners. This pool of data is a target-rich environment for hackers. Whether it's gamblers seeking insider information on player health status, rivals looking for a competitor's coaching strategy or criminal hackers stealing season ticket holder credit card information, sports organizations need to ensure they are protected and prepared in the case of breach. PNProtect brings the technical support and insight that every team, front office and university athletic department needs, combined with the expert reputation management counsel that is essential in a crisis. This offering puts clients in the best possible position to respond to and recover from an attack or even prevent it from happening in the first place. Porter Novelli, AIM and Rook Security work together to provide cybersecurity support for clients in three distinct stages: Predict, Prevent & Prepare: In an ideal world, organizations are able to identify and address cyber threats before they become full-blown attacks. The offering begins with a reputation audit and analysis of a client's "threat score." This score is determined using a proprietary system and in-depth monitoring of the "deep web," where hackers often operate under the radar. Crisis experts also develop a crisis playbook to guide the company's response in the event that there is an attack. Manage & Protect: In the event of an attempted attack or data breach, the offering quickly identifies the source and engages with clients to address the situation in real-time. AIM's Mobile Crisis Response Platform - an app that includes the playbook and other crisis management tools - support clients who are on the go. Rook's technical incident responders are also available to augment client IT teams, bringing a wealth of experience in mitigating breach incidents. Recover & Restore: Porter Novelli and Rook have helped clients manage through a wide variety of complex crises and cybersecurity incidents. Through best-in-class media monitoring and online listening capabilities, PNProtect helps assess an escalating, negative narrative and recommends a strategy for recovery and comeback. In doing so, the potential for long-term reputational harm is minimized.

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