May 24, 2016 4:05 AM ET


Company Overview of Porter Novelli, Inc.

Company Overview

Porter Novelli, Inc. provides marketing, public relations, and communications services for customers in the United States and internationally. Its practice areas include brand marketing, corporate affairs, public affairs, social marketing, and multicultural communications. The company’s specialty services include cause marketing, business-to-business, corporate social responsibility, internal communications, media relations, executive messaging, trade show support, product launches, social networking, and real-time reputation. It also offers services for customers in the areas of food, drinks, and nutrition; and global health and wellness. The company was founded in 1972 and is based in New ...

250 Greenwich Street

7 World Trade Center

36th floor

New York, NY 10007

United States

Founded in 1972


212 601 8000


212 601 8101

Key Executives for Porter Novelli, Inc.

Chief Executive Officer and Senior Partner
Founder and Chief Executive Officer of the Practice India
Chief Financial Officer and Senior Partner
Chief Operating Officer
Partner and President of Latin America
Compensation as of Fiscal Year 2015.

Porter Novelli, Inc. Key Developments

Porter Novelli And AIM Sports Reputation Management Launch Cybersecurity Offering for Collegiate and Professional Sports

AIM Sports Reputation Management, a specialty offering from Porter Novelli, announced that it will offer clients PNProtect a full-service cybersecurity solution from Porter Novelli and Rook Security. As part of the $145 billion global sports industry, universities, professional franchises, conferences and leagues hold valuable and sensitive information about players, fans and partners. This pool of data is a target-rich environment for hackers. Whether it's gamblers seeking insider information on player health status, rivals looking for a competitor's coaching strategy or criminal hackers stealing season ticket holder credit card information, sports organizations need to ensure they are protected and prepared in the case of breach. PNProtect brings the technical support and insight that every team, front office and university athletic department needs, combined with the expert reputation management counsel that is essential in a crisis. This offering puts clients in the best possible position to respond to and recover from an attack or even prevent it from happening in the first place. Porter Novelli, AIM and Rook Security work together to provide cybersecurity support for clients in three distinct stages: Predict, Prevent & Prepare: In an ideal world, organizations are able to identify and address cyber threats before they become full-blown attacks. The offering begins with a reputation audit and analysis of a client's "threat score." This score is determined using a proprietary system and in-depth monitoring of the "deep web," where hackers often operate under the radar. Crisis experts also develop a crisis playbook to guide the company's response in the event that there is an attack. Manage & Protect: In the event of an attempted attack or data breach, the offering quickly identifies the source and engages with clients to address the situation in real-time. AIM's Mobile Crisis Response Platform - an app that includes the playbook and other crisis management tools - support clients who are on the go. Rook's technical incident responders are also available to augment client IT teams, bringing a wealth of experience in mitigating breach incidents. Recover & Restore: Porter Novelli and Rook have helped clients manage through a wide variety of complex crises and cybersecurity incidents. Through best-in-class media monitoring and online listening capabilities, PNProtect helps assess an escalating, negative narrative and recommends a strategy for recovery and comeback. In doing so, the potential for long-term reputational harm is minimized.

Porter Novelli Announces Management Changes

Porter Novelli announced two additions to its executive leadership team. Nick Propper has joined Porter Novelli as global chief operating officer and Jennifer Swint has been promoted to president, North America. Propper will serve as a high-level strategic counselor for Porter Novelli's top clients, responsible for driving value, results and business growth. He will oversee integrated client service offerings including digital, creative, strategic planning, analytics, research and reputation management, as well as the agency's innovation efforts. Propper brings a deep background in consumer PR to this role, with experience working with some of the brands in areas including food & beverage, technology, sports, consumer goods and health & beauty. Most recently, Propper served as president of Emanate. Jennifer Swint, managing director of the agency's Washington, has been appointed president, North America. In this role, Swint will be responsible for the talent development, growth and profitability of Porter Novelli's offices in the U.S. and Canada. She will continue leading the agency's successful DC office.

Porter Novelli Appoints Brad MacAfee as Chief Executive Officer

Omnicom Public Relations Group, part of The DAS Group of Companies announced that Brad MacAfee has been named chief executive officer of Porter Novelli. He has been with Porter Novelli for 15 years, most recently serving as senior partner and president of the agency's North America region. Prior to Porter Novelli, MacAfee worked in-house at Sage Software (formerly Peachtree Software). MacAfee succeeds Karen van Bergen, who was named chief executive officer at Omnicom Public Relations Group.

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