September 22, 2017 5:14 PM ET

Textiles, Apparel and Luxury Goods

Company Overview of Breitling SA

Company Overview

Breitling SA develops and manufactures chronographs and technical watches for pilots and aviation enthusiasts. It also offers mechanical chronograph movements, cases, dials, hands, crystals, bracelets, and casing ups. The company provides maintenance services. It sells its products through retailers in Africa, Asia, Central America and the Caribbean, Europe, the Middle East, North America, Oceania, and South America, as well as through its boutiques in Switzerland and internationally. The company was founded in 1884 and is based in Grenchen, Switzerland.

Schlachthausstrasse 2

P.O. Box 1132

Grenchen,  2540


Founded in 1884


41 32 654 54 54


41 32 654 54 00

Key Executives for Breitling SA

Breitling SA does not have any Key Executives recorded.

Breitling SA Key Developments

Breitling Appoints Georges Kern as CEO

Breitling announced that it has appointed Georges Kern as its CEO. Kern was most recently the head of watch making, marketing and digital at Richemont and in particular supervised the specialist watch making Maisons. Prior to that, he was CEO of IWC from 2002 to 2016. Georges Kern‘s mission will be to foster the global development of the brand, and focus on developing Breitling’s digital and retail footprint, especially with a view of accelerating growth in the important Asian markets. Jean-Paul Girardin will remain with Breitling as vice president.

Richemont Not Buying Breitling

Compagnie Financière Richemont SA (SWX:CFR)'s chairman Johann Rupert recently clarified that despite a strong balance sheet, his company is not buying Breitling SA.

Breitling Introduces Chronoliner Blacksteel to the Middle East

Breitling has announced the arrival of an all-new version of the Chronoliner model. Now ready for take-off in the Middle East market, the Chronoliner Blacksteel teams a high-tech ceramic bezel with a black steel case, along with a matching dial and rubber strap. Providing a technical and elegant uniform for the authentic flight captain's watch, the new model is equipped with a steel case coated with a high-resistance carbon-based treatment. The watch's dark touch continues on the dial which features tone-on-tone counters, as well as on the original rubber strap which picks up the design of the steel mesh Aero Classic bracelets. The new Chronoliner combines the two most useful functions for Middle East pilots and globetrotters: a chronograph to measure flight times and a triple timezone display to juggle with the time around the world. The second timezone in 24-hour mode (useful for distinguishing between day and night) is indicated by a red-tipped central hand, while the bidirectional rotating bezel serves to read off a third time zone, also in 24-hour mode.

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