X Plus One Solutions, Inc. develops [x+1] Origin Platform, a programmatic marketing hub that enables brands to engage in conversations with consumers across a range of paid and owned online media. Its products include Origin Data Management Platform, which centralizes audience creation, computer learning, tag management, callouts, and triggers; Origin Demand Side Platform that plans, manages, and optimizes real time media buying across various RTB exchanges and publisher private marketplaces with creative decisioning across video, paid, social, and mobile; and Origin Site Optimization, a software-as-a-service based model that optimizes real time interactive marketing on owned properties, inc...
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Rocket Fuel Announces the Release of its First [x+1]'s Integration Platform
Nov 10 14
Rocket Fuel announced the release of its first [x+1] integration. Combining the power of Rocket Fuel's artificial intelligence driven campaign decisioning and [x+1]'s Origin DMP technology gives marketers and agencies higher performance, broader reach, and the ability to create and reach custom audiences at scale with expanded video and mobile capabilities. This combined platform is actively in use with customers in the insurance and financial industries as well as battle tested by political campaigns over the past several weeks. This combined platform is a solid first step toward delivering a unified SaaS marketing platform where AI can be applied to the entire customer journey, creating a virtuous cycle where owned media informs paid media and paid media informs owned media. It drives increased performance for marketers and relevance and value for consumers. As Rocket Fuel and [x+1] technologies continue to come together, the solutions will empower marketers and their agencies to unlock unique insights and uncover data patterns that connect the dots across addressable channels such as web, email, display, mobile, social, and video, as well as channels previously not programmatically accessible like print, direct mail, and point-of-sale. This combined platform will have access to Rocket Fuel's inventory across 20 global ad exchanges for display, video, and mobile. Real-Time Syndication Removes Time Delay: Rocket Fuel customers can now onboard first-party data directly into Rocket Fuel's DSP without working with a third-party DMP. This seamless configuration avoids the delay of coordinating with a third-party DMP and provides the value-added capability of pushing updates in real time. Optimize, Scale, and Analyze Audiences for Superior Campaign Performance: Rocket Fuel customers have direct real-time access to Origin DMP's technology in order to find specific segments and optimal times of day to reach ideal targets. In sum, customers can use first-party data to build audiences, seamlessly target those audiences in the Rocket Fuel DSP, and analyze the overall data in the Origin DMP for a complete 360-degree platform.