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November 29, 2015 1:32 PM ET


Company Overview of NinthDecimal, Inc.

Company Overview

NinthDecimal, Inc. operates a mobile audience intelligence platform. Its solutions to advertisers include audience platform that transforms location data into rich audience intelligence; mobile measurement solution that enables advertisers to measure real-world, offline impact, and ROI directly attributable to mobile marketing campaign; and Location Conversion Index, a mobile ROI metric that measures actual increase of in-store visits. The company also provides audience data to target and retarget consumers based on location history, current location, offline purchase data, devices, content, prior engagement, demographics, first and third party data, time of day, and other factors. In additi...

150 Post Street

Suite 500

San Francisco, CA 94108

United States

Founded in 2003





Key Executives for NinthDecimal, Inc.

Chief Executive Officer and Director
Editor in Chief
Chief Financial Officer
Senior Vice President of Strategic Partnerships
Compensation as of Fiscal Year 2015.

NinthDecimal, Inc. Key Developments

Tivo Research Partner to Measure Impact of Tv Ad Spend on Consumer Real World Behavior

NinthDecimal announced the launch of LCI(TM) TV in partnership with TiVo Research. Through the integration of TiVo Research's TV viewership data and NinthDecimal's mobile audience intelligence and location data, the partner solution establishes whether exposure to a TV commercial correlates to incremental foot traffic to a brand's physical location, such as a retail outlet, QSR, auto dealership, or movie theatre, and if exposure drives physical-world conversions. The data gives insight into what aspects of a campaign drove greater ROI by examining measurements across networks, dayparts, programs, creative executions, and audience segments. Marketers can better understand their media mix performance to see which combinations of TV and mobile exposure drove the greatest lift.

NinthDecimal, Inc. Presents at Annual Needham Interconnect Conference, Aug-04-2015 11:00 AM

NinthDecimal, Inc. Presents at Annual Needham Interconnect Conference, Aug-04-2015 11:00 AM. Venue: The Westin Grand Central Hotel, 212 E. 42nd Street, New York, New York, United States.

NinthDecimal Appoints Jeff Stephens as New Chief Financial Officer

NinthDecimal announced that Silicon Valley finance and digital media veteran Jeff Stephens has joined the company as chief financial officer. With more than 20 years of experience as a financial executive and technology leader, Stephens will pave the way for NinthDecimal's continued growth in the rapidly expanding mobile economy. Stephens joins NinthDecimal following a strong run as CFO at inPowered, where he oversaw the finance, accounting, human resources, and legal and administration divisions. His previous experience includes working as the senior vice president, finance and administration, at QuinStreet. At NinthDecimal, Stephens will be responsible for finance, accounting and human resources as the company enters a new phase of growth as the leader in mobile audience intelligence. As CFO, Stephens will report directly to NinthDecimal CEO Michael Fordyce.

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