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May 23, 2015 8:38 AM ET

Media

Company Overview of NinthDecimal, Inc.

Company Overview

NinthDecimal, Inc. operates a mobile audience intelligence platform. Its solutions to advertisers include audience platform that transforms location data into rich audience intelligence; mobile measurement solution that enables advertisers to measure real-world, offline impact, and ROI directly attributable to mobile marketing campaign; and Location Conversion Index, a mobile ROI metric that measures actual increase of in-store visits. The company also provides audience data to target and retarget consumers based on location history, current location, offline purchase data, devices, content, prior engagement, demographics, first and third party data, time of day, and other factors. In additi...

150 Post Street

Suite 500

San Francisco, CA 94108

United States

Founded in 2003

Phone:

415-821-8600

Fax:

415-956-9526

Key Executives for NinthDecimal, Inc.

Chief Executive Officer and Director
President
Editor in Chief
Chief Financial Officer
Senior Vice President of Strategic Partnerships
Compensation as of Fiscal Year 2014.

NinthDecimal, Inc. Key Developments

NinthDecimal Appoints Jeff Stephens as New Chief Financial Officer

NinthDecimal announced that Silicon Valley finance and digital media veteran Jeff Stephens has joined the company as chief financial officer. With more than 20 years of experience as a financial executive and technology leader, Stephens will pave the way for NinthDecimal's continued growth in the rapidly expanding mobile economy. Stephens joins NinthDecimal following a strong run as CFO at inPowered, where he oversaw the finance, accounting, human resources, and legal and administration divisions. His previous experience includes working as the senior vice president, finance and administration, at QuinStreet. At NinthDecimal, Stephens will be responsible for finance, accounting and human resources as the company enters a new phase of growth as the leader in mobile audience intelligence. As CFO, Stephens will report directly to NinthDecimal CEO Michael Fordyce.

Neustar Partners with Adelphic, NinthDecimal, and Voltari to Improve Marketers Reach Across More Channels and Devices

Neustar announced three new partnerships with mobile media leaders that will allow marketers to more accurately reach consumers across smartphones and tablets. Its partnerships with Adelphic, NinthDecimal, and Voltari improve a marketer's ability to easily target and personalize interactions with mobile consumers. To effectively connect the two worlds across all channels and devices, marketers need a single, unified identity that provides a comprehensive portrait of their customer and allows them to deliver relevant messages at every point in the buying cycle. With these partnerships, Neustar closes the gap with its authoritative, dynamic identity that can now also link to millions of mobile users. Neustar's PlatformOne AdAdvisor Audiences leverages this partner-enhanced capability to offer relevant audiences for more accurate targeting to mobile users. Neustar's identity methodology is unique because of the combination of techniques it uses to link verified offline data, including wireless data, to an identity foundation based on 220 million adults and 120 million households. It is further augmented and linked with more than 15,000 offline and online predictive attributes from third-party data sources from various industries. Most importantly, Neustar continuously corroborates its identity with billions of anonymized daily transactions. This ensures the identity methodology keeps up with the rapid change in consumer data and provides the freshest audience data. Neustar is able to do all of this with privacy-by-design at the core of its identity methodology. Fueled by Neustar's authoritative, dynamic identity, PlatformOne AdAdvisor Audiences are the high quality online audience profiles in the industry; spanning demographic, psychographic, geographic, brand/product affinities stage and industry-specific attributes. Neustar Audiences help marketers go beyond the basics, providing the most trusted offline data from hundreds of sources for portable, cross platform online targeting. These partnerships extend its capabilities to offer mobile targeting at scale. Marketers can further improve their audience profiles by onboarding their CRM Data to remarket and find new prospects that look like their best customers across any channel, to any device using Neustar's CRM Onboarding and Audience Extension services.

NinthDecimal Unveils Programmatic Mobile Audience Solution

NinthDecimal unveiled its Programmatic Mobile Audience Solution. For the first time, brands, agency trading desks and publishers can buy sophisticated audience targeting for their programmatic mobile campaigns. This new market offering unlocks mobile's enormous potential for marketers by addressing one of the biggest industry needs - programmatic mobile audience targeting.

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