Company Overview of NinthDecimal, Inc.
NinthDecimal, Inc. operates a mobile audience intelligence platform. Its solutions to advertisers include audience platform that transforms location data into rich audience intelligence; mobile measurement solution that enables advertisers to measure real-world, offline impact, and ROI directly attributable to mobile marketing campaign; and Location Conversion Index, a mobile ROI metric that measures actual increase of in-store visits. The company also provides audience data to target and retarget consumers based on location history, current location, offline purchase data, devices, content, prior engagement, demographics, first and third party data, time of day, and other factors. In additi...
150 Post Street
San Francisco, CA 94108
Founded in 2003
Key Executives for NinthDecimal, Inc.
Chief Executive Officer and Director
Senior Vice President of Strategic Partnerships
Compensation as of Fiscal Year 2016.
NinthDecimal, Inc. Key Developments
NinthDecimal, Inc. Presents at Needham Emerging Technology Conference 2016, May-18-2016 02:00 PM
May 3 16
NinthDecimal, Inc. Presents at Needham Emerging Technology Conference 2016, May-18-2016 02:00 PM. Venue: Westin Grand Central, 212 E 42nd St., New York, New York, United States.
NinthDecimal, Inc. Presents at 18th Annual Needham Growth Conference, Jan-12-2016 11:00 AM
Dec 10 15
NinthDecimal, Inc. Presents at 18th Annual Needham Growth Conference, Jan-12-2016 11:00 AM. Venue: Lotte New York Palace Hotel, New York, New York, United States.
Tivo Research Partner to Measure Impact of Tv Ad Spend on Consumer Real World Behavior
Oct 15 15
NinthDecimal announced the launch of LCI(TM) TV in partnership with TiVo Research. Through the integration of TiVo Research's TV viewership data and NinthDecimal's mobile audience intelligence and location data, the partner solution establishes whether exposure to a TV commercial correlates to incremental foot traffic to a brand's physical location, such as a retail outlet, QSR, auto dealership, or movie theatre, and if exposure drives physical-world conversions. The data gives insight into what aspects of a campaign drove greater ROI by examining measurements across networks, dayparts, programs, creative executions, and audience segments. Marketers can better understand their media mix performance to see which combinations of TV and mobile exposure drove the greatest lift.
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December 22, 2015