October 20, 2017 3:13 AM ET


Company Overview of NinthDecimal, Inc.

Company Overview

NinthDecimal, Inc. operates a mobile audience intelligence platform. The company provides its solutions to advertisers which include audience platform that transforms location data into audience intelligence; mobile measurement solution that enables advertisers to measure real-world, offline impact, and ROI directly attributable to mobile marketing campaign; and Location Conversion Index, a mobile ROI metric that measures actual increase of in-store visits. It also provides audience data to target and retarget consumers based on location history, current location, offline purchase data, devices, content, prior engagement, demographics, first and third party data, time of day, and other facto...

150 Post Street

Suite 500

San Francisco, CA 94108

United States

Founded in 2003





Key Executives for NinthDecimal, Inc.

CEO & Director
Editor in Chief
Chief Financial Officer
Senior Vice President of Strategic Partnerships
Compensation as of Fiscal Year 2017.

NinthDecimal, Inc. Key Developments

NinthDecimal, Inc. Presents at MMA CEO & CMO SUMMIT, Jul-24-2017 03:00 PM

NinthDecimal, Inc. Presents at MMA CEO & CMO SUMMIT, Jul-24-2017 03:00 PM. Venue: Meritage Resort & Spa, 875 Bordeaux Way, Napa, CA 94558, United States. Speakers: Amy Caplan, Senior Vice President of Strategic Partnerships.

Ninthdecimal, Inc. Announces Management Appointments, Effective July 1, 2017

NinthDecimal announced that it has acquired MoLOGIQ, Inc. As a part of the acquisition, MoLOGIQ employees, as well as CEO Arvi Kang and CTO Partha Roy Chowdhury, will join the NinthDecimal team starting July 1, 2017 when the transaction is completed. Roy Chowdhury will take on the newly created role of CTO, and Kang will become the Head of Business Development for NinthDecimal Labs.

Affinity Solutions and NinthDecimal Combine Location and Purchase Data to Deliver End-To-End Closed-Loop Measurement Solution

Affinity Solutions and NinthDecimal announced a partnership that gives retail brands the ability to identify actual foot traffic and purchase behaviors generated from media campaigns. With full funnel visibility into customer conversions, from ad exposure to store visit to purchase, marketers can better understand campaign effectiveness and apply those insights to optimize their marketing efforts across media channels, creatives, and strategies. The partnership connects Affinity Solutions' Closed-Loop Measurement solution and its merchant-level purchase data for retailers with NinthDecimal's offline attribution solution, Location Conversion Index™ (LCI™), to provide insights into the physical and transactional behaviors of consumers after they have been exposed to marketing campaigns. LCI™ is built with the measured audience for foot traffic attribution. Marketers can use its cross-screen measurement capabilities to optimize and evaluate campaigns across mobile, online, and TV. The new joint end-to-end closed-loop measurement solution leverages NinthDecimal's proprietary device-to-household graph that maps ad exposure data gathered by NinthDecimal to Affinity Solutions' purchase data in a privacy-friendly manner. With this information, brands can answer important questions about their campaigns, such as what advertising tactics are best at driving people into stores, what's best at getting them to purchase, and if their campaign got customers to visit more frequently or make more purchases. The agreement with Affinity Solutions expands upon NinthDecimal's broader measurement portfolio, which covers foot traffic attribution across channels (including TV), post-campaign audience insights, CRM-based attribution, and TV Tune In.

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