January 27, 2015 10:45 AM ET

Media

Company Overview of Integral Ad Science, Inc.

Company Overview

Integral Ad Science, Inc. provides a media valuation platform for buying and selling media. The company focuses on a solution set that enables advertising to appear in environments where they receive exposure and rewards the sell side for providing media. Its media valuation platform scores and evaluates media quality on a page level. The company measures brand safety, advertisement viewability, page context, advertisement clutter and collisions, suspicious activity, and professionalism. It offers TRAQ Score, a rating solution leveraging data science and algorithmically combining placement-level measurable metrics into a metric, including brand safety, page content and structure, advertiseme...

37 East 18th Street

Floor 7

New York, NY 10003

United States

Founded in 2008

Phone:

646-278-4871

Key Executives for Integral Ad Science, Inc.

Chief Executive Officer
Co-Founder and Director
Senior Vice President of Finance
Senior Vice President of Product Management
Senior Vice President of International
Compensation as of Fiscal Year 2014.

Integral Ad Science, Inc. Key Developments

Integral Ad Science Announces Strategic Partnership with Yahoo! JAPAN

Integral Ad Science announced a strategic partnership with Yahoo! JAPAN. Integral Ad Science has invested significant resources to develop a localised brand safety product, in collaboration with Yahoo! JAPAN, specifically for the Japanese market that takes into account the language's complexity. Yahoo! JAPAN will be able to apply this solution to the Yahoo! JAPAN Premium DSP and as applied, the offering will continue to grow more robust through machine learning, human verification, and other proprietary methods.

Integral Ad Science, Inc. Presents at 17th Annual Needham Growth Conference, Jan-13-2015 04:30 PM

Integral Ad Science, Inc. Presents at 17th Annual Needham Growth Conference, Jan-13-2015 04:30 PM. Venue: New York Palace Hotel, 455 Madison Avenue, New York, New York, United States.

Integral Ad Science Relocates to Headquarters in the City's West Village

Integral Ad Science announced that it has relocated to a 25,000-square-foot headquarters in the city's West Village.

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