February 25, 2017 5:17 PM ET

Internet Software and Services

Company Overview of Integral Ad Science, Inc.

Company Overview

Integral Ad Science, Inc. operates as a media valuation platform that enables digital buyers and sellers to assess the value of every advertising opportunity across channels and screens, and make informed decisions. The company offers a suite of solutions that help players in the digital advertising ecosystem understand the value of their media inventory. It provides Marketer’s Edge solutions comprising Firewall, a customizable verification solution that allows advertisers to block unwanted impressions and eliminate wasted advertising spent; and Causal Impact, a solution that adds fundamental return on investment insights and allows clients to quantify the effectiveness of buying strategies....

95 Morton Street

8th Floor

New York, NY 10014

United States

Founded in 2008

Phone:

646-278-4871

Fax:

646-278-4899

Key Executives for Integral Ad Science, Inc.

Chief Executive Officer, President and Director
Co-Founder and Member of Advisory Board
Senior Vice President of Finance
Chief Operating Officer
Age: 54
Senior Vice President of Product Management
Compensation as of Fiscal Year 2016.

Integral Ad Science, Inc. Key Developments

Rubicon Project and Integral Ad Science Partner to Deliver Placement-Level Viewability Scores for Video and Display Advertising

Rubicon Project and Integral Ad Science announced they have come together to provide advertisers with reputable, third-party viewability scores for display and video advertising at the individual ad placement level, and to deliver those scores within the auction bid request. The combined Rubicon Project and IAS viewability offering is being made available to IAS clients and partners for display and video advertising on both desktop and mobile web. It leverages IAS’s MRC-accredited viewability solution, Rubicon Project’s global premium publisher catalog and the IAB’s new OpenRTB 2.5 metric object to reveal in the bid request how well each individual ad placement is positioned on the page for the consumer to see it.

Integral Ad Science Launches Open Source SDK to Drive Mobile Innovation for the Advertising Industry

Integral Ad Science announced that it will open source its mobile verification software development kit (SDK) for media quality measurement. With this SDK, publishers will be able to measure their mobile inventory without the need to integrate multiple SDKs from various partners. With industry support from Ansible, Conversant, Google, InMobi, Lenovo, Médiamétrie, the Media Rating Council, MoPub, OpenX, The Trade Desk, and other industry leaders, IAS is focused on moving the industry forward and driving greater transparency for publishers, brands, and agencies. An open source SDK will mitigate numerous challenges currently faced by the industry with existing solutions. For publishers, the current installation process requires significant development work, adding latency and risk of updates affecting other pieces of the application. With an open source SDK, publishers will have more control over the code implemented in their applications and gain the ability to detect technical issues more rapidly. App developers are currently required to integrate multiple SDKs from a variety of partners to receive measurement across inventory. With an open source SDK, developers can cut down on development time and improve ad load time, making the entire process easier to manage and more mobile inventory able to be measured.

Integral Ad Science, Inc. Presents at 13th Annual Boston Technology Growth Conference, Sep-15-2016 03:45 PM

Integral Ad Science, Inc. Presents at 13th Annual Boston Technology Growth Conference, Sep-15-2016 03:45 PM. Venue: InterContinental Boston, 510 Atlantic Avenue, 99 High Street, 22nd floor, Boston, Massachusetts, United States.

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