February 28, 2015 2:01 AM ET

Media

Company Overview of Integral Ad Science, Inc.

Company Overview

Integral Ad Science, Inc. provides a media valuation platform for buying and selling media. The company focuses on a solution set that enables advertising to appear in environments where they receive exposure and rewards the sell side for providing media. Its media valuation platform scores and evaluates media quality on a page level. The company measures brand safety, advertisement viewability, page context, advertisement clutter and collisions, suspicious activity, and professionalism. It offers TRAQ Score, a rating solution leveraging data science and algorithmically combining placement-level measurable metrics into a metric, including brand safety, page content and structure, advertiseme...

37 East 18th Street

Floor 7

New York, NY 10003

United States

Founded in 2008

Phone:

646-278-4871

Key Executives for Integral Ad Science, Inc.

Chief Executive Officer, President and Director
Co-Founder and Director
Senior Vice President of Finance
Senior Vice President of Product Management
Senior Vice President of International
Compensation as of Fiscal Year 2014.

Integral Ad Science, Inc. Key Developments

Integral Ad Science Opens its Anti-Fraud Lab

Integral Ad Science announced the opening of its anti-fraud lab to conduct comprehensive research and development that will help advance anti-fraud solutions in the advertising industry. The launch of the lab, located in Seattle, extends Integral's leadership in data science-based fraud detection and prevention solutions. The new lab, headed by Jason Shaw, Integral's director of data science and a fraud-fighting veteran, will take a holistic approach to examining the forces driving advertising fraud and developing techniques to protect the industry from it. The lab will uncover what happens behind the scenes of fraudulent transactions as well as analyze underlying mechanisms that incentivize and create paths for committing fraud. These insights will further expand Integral's existing comprehensive anti-fraud solution providing fraud detection and real-time actionable data to prevent fraudulent ad transactions. In addition to advancing Integral's current methodology, which uses both big data and session-based signal analysis to tackle display, video, and mobile fraud, Integral will expand its work with experts in various industries and premier academic institutions to collaborate and exchange knowledge in broader fraud research. The overall intent is to improve the advertising environment for publishers, agencies and marketers alike, while contributing critical insights and intelligence to fight against other forms of digital fraud and cybercrime. Integral processes hundreds of billions of impressions monthly, and is uniquely able to analyze the industry on a broad and representative level across multiple media quality metrics. Furthermore, Integral's patented technology detects and intercepts fraudulent behavior in real time and prevents advertisers from paying for non-human traffic at a scale unachievable by competition.

Integral Ad Science Announces Strategic Partnership with Yahoo! JAPAN

Integral Ad Science announced a strategic partnership with Yahoo! JAPAN. Integral Ad Science has invested significant resources to develop a localised brand safety product, in collaboration with Yahoo! JAPAN, specifically for the Japanese market that takes into account the language's complexity. Yahoo! JAPAN will be able to apply this solution to the Yahoo! JAPAN Premium DSP and as applied, the offering will continue to grow more robust through machine learning, human verification, and other proprietary methods.

Integral Ad Science, Inc. Presents at 17th Annual Needham Growth Conference, Jan-13-2015 04:30 PM

Integral Ad Science, Inc. Presents at 17th Annual Needham Growth Conference, Jan-13-2015 04:30 PM. Venue: New York Palace Hotel, 455 Madison Avenue, New York, New York, United States.

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