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April 17, 2015 11:35 PM ET

Media

Company Overview of iCrossing, Inc.

Company Overview

iCrossing, Inc. operates a digital marketing agency. The company offers market research, brand strategy and planning, digital media planning and buying, digital marketing, search marketing programs, social media marketing, mobile marketing, content creation and management, creative and experience design, measurement and analytics, and technology and application development services. It also provides performance media, social strategy, and Web development services. The company serves Fortune 500 and other companies in the United States and internationally. iCrossing, Inc. was formerly known as International Crossing, Inc. and changed its name to iCrossing, Inc. in March 2004. The company was ...

300 West 57th Street

New York, NY 10019

United States

Founded in 1998

Phone:

212-649-3900

Fax:

646-280-1091

Key Executives for iCrossing, Inc.

Chief Executive Officer
Age: 52
Co-Founder and Vice Chairman
Chief Financial Officer, Executive Vice President and Treasurer
Age: 49
Chief Executive Officer of iCrossing U K
Chief Executive Officer of Icrossing Latin America & Spain
Compensation as of Fiscal Year 2014.

iCrossing, Inc. Key Developments

Nick Brien names as CEO of iCrossing

Hearst Corporation announced that Nick Brien has been named CEO of iCrossing. The announcement was made by Steven R. Swartz, president and CEO, Hearst Corporation, and David Carey, president, Hearst Magazines, to whom Brien will report. Brien will be based in New York. With three decades of global experience across advertising, media and marketing services, Brien, most recently served as a strategic consultant, board advisor and early-stage investor in digital media, advertising and technology startups.

Sunrun Selects iCrossing to Manage its Display and Performance Media and Content Marketing

iCrossing announced that it has been selected by Sunrun to manage its display and performance media and content marketing. Sunrun, which helps families install high quality solar systems on their homes and reduce their electric bill by an average of 20%, has charged iCrossing with driving brand consideration and leveraging digital media to introduce new consumers to the benefits of home solar. The agency will manage Sunrun's digital display media, search engine marketing (SEM), search engine optimization (SEO), content marketing and conduct user experience research. Work for the account is being led out of iCrossing's San Francisco office.

iCrossing Launches Responsive Audience Intelligence

iCrossing launched Responsive Audience Intelligence (ResponsiveAi), the first responsive web design offering to deliver contextually relevant content and experiences based on anonymous audience data. iCrossing combined its unique mix of content strategy, creative services, data science and technology development with its preferred agency access to the premium audience data of Hearst Corporation’s 286 million worldwide users, augmented by client-owned first party and other third party data to develop ResponsiveAi, which allows marketers to custom-tailor site experiences by audience segment, including specific attributes such as age, gender, income, education, and interests. Using its proprietary technology, ResponsiveAi looks up each site visitor’s audience profile in milliseconds and matches it to the predefined characteristics of a targeted consumer segment. Then based on that individual’s audience profile, it serves contextual site copy and landing page content in real time.

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