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October 06, 2015 12:59 PM ET


Company Overview of iCrossing, Inc.

Company Overview

iCrossing, Inc. operates a digital marketing agency. The company offers market research, brand strategy and planning, digital media planning and buying, digital marketing, search marketing programs, social media marketing, mobile marketing, content creation and management, creative and experience design, measurement and analytics, and technology and application development services. It also provides performance media, social strategy, and Web development services. The company serves Fortune 500 and other companies in the United States and internationally. iCrossing, Inc. was formerly known as International Crossing, Inc. and changed its name to iCrossing, Inc. in March 2004. The company was ...

300 West 57th Street

New York, NY 10019

United States

Founded in 1998





Key Executives for iCrossing, Inc.

Chief Executive Officer
Age: 53
Co-Founder and Vice Chairman
Chief Financial Officer, Executive Vice President and Treasurer
Age: 50
Chief Executive Officer of iCrossing U K
Chief Executive Officer of Icrossing Latin America & Spain
Compensation as of Fiscal Year 2015.

iCrossing, Inc. Key Developments

iCrossing, Inc. Announces New Appointments

iCrossing announced two new appointments to its leadership team. The announcement marks the latest in a series of top-level hires by CEO Nick Brien, who joined the company in March. David Santos was named Chief Talent Officer after serving in the same role at Interbrand and working in human resources for world-class brands including Jack Morton Worldwide and Oven Digital, Accenture, and Phillips. David will take the lead on developing people practices to ensure iCrossing continues to attract and develop amazing talent and strengthen its unique and inclusive culture, while also creating opportunities for all employees to learn and grow. Mark Mulhern will join as Regional President, East, after spending almost 15 years building and managing brand relationships on behalf of global advertising agencies. Mark will head the New York and Reston offices where he will be responsible for driving strategy, creative excellence, and overall commercial success for the region.

iCrossing Hires Mike Parker as Regional President, West

iCrossing announced that Mike Parker, previously chief digital officer at McCann WorldGroup, has been named President of iCrossing's West region. In this key leadership role, Parker will head the San Francisco, Los Angeles and Scottsdale offices, where he will be responsible for driving digital strategy, creative excellence and overall commercial success for the region. Parker will also assume responsibility for leading the agency's global mobile practice and lead the agency's large-scale digital media partnerships. In his most recent role at McCann WorldGroup, Parker infused digital into the agency's core competencies, as well as developed activation capabilities in social media and mobile marketing.

Nick Brien names as CEO of iCrossing

Hearst Corporation announced that Nick Brien has been named CEO of iCrossing. The announcement was made by Steven R. Swartz, president and CEO, Hearst Corporation, and David Carey, president, Hearst Magazines, to whom Brien will report. Brien will be based in New York. With three decades of global experience across advertising, media and marketing services, Brien, most recently served as a strategic consultant, board advisor and early-stage investor in digital media, advertising and technology startups.

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