January 30, 2015 1:30 AM ET


Company Overview of iCrossing, Inc.

Company Overview

iCrossing, Inc. operates as a digital marketing agency. It offers market research, media planning and buying, strategy and planning, search marketing program, social media marketing, mobile marketing, content creation and management, creative and experience design, technology and application development, and measurement and analytics services. The company also provides services in Website design, sales-boosting mobile application, social marketing campaign, and other areas; and online marketing solutions. It serves Fortune 500 companies in automotive, financial service, health and wellness, technology and telecommunications, travel and hospitality, retail and CPG, energy and transportation, ...

300 West 57th Street

Hearst Tower

20th Floor

New York, NY 10019

United States

Founded in 1998





Key Executives for iCrossing, Inc.

Global President
Age: 53
Co-Founder and Vice Chairman
Chief Financial Officer
Age: 49
Chief Operating Officer
Age: 46
Chief Executive Officer of iCrossing U K
Compensation as of Fiscal Year 2014.

iCrossing, Inc. Key Developments

iCrossing Launches Responsive Audience Intelligence

iCrossing launched Responsive Audience Intelligence (ResponsiveAi), the first responsive web design offering to deliver contextually relevant content and experiences based on anonymous audience data. iCrossing combined its unique mix of content strategy, creative services, data science and technology development with its preferred agency access to the premium audience data of Hearst Corporation’s 286 million worldwide users, augmented by client-owned first party and other third party data to develop ResponsiveAi, which allows marketers to custom-tailor site experiences by audience segment, including specific attributes such as age, gender, income, education, and interests. Using its proprietary technology, ResponsiveAi looks up each site visitor’s audience profile in milliseconds and matches it to the predefined characteristics of a targeted consumer segment. Then based on that individual’s audience profile, it serves contextual site copy and landing page content in real time.

iCrossing Names Brian Haven as Chief Strategy Officer

iCrossing named Brian Haven chief strategy officer. In this role, he will lead the agency’s corporate strategy as well as its strategy practice, which includes planning, research, social media and community management offerings. Based in San Francisco, he will report directly to Brian Powley, global president of the company. Haven replaces Adam Lavelle, who departed the company earlier this summer after eight years with the agency. Throughout Haven's career, which includes a previous stint at the company as vice president of strategy (2009 - 2012), Haven has consulted clients across the automotive, financial services, high-tech and retail categories, including Adobe, Best Buy, Fidelity, Honda and Hilton. Previously, he was a senior analyst at Forrester Research (2005 – 2008), helping clients navigate social media and emerging channels.

Hearst Corporation Promotes Brian Powley to Global President of iCrossing

Hearst Corporation announced that Brian Powley has been promoted to global president of iCrossing, the Hearst-owned digital marketing agency. Powley, 52, is based in San Francisco and has been with iCrossing since 2007, most recently serving as president of North America. He assumes his new role immediately and reports to Carey. Powley succeeds President & CEO Don Scales, 58, who is leaving the company after seven years leading iCrossing.

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