January 31, 2015 8:07 PM ET


Company Overview of Fleishman-Hillard Inc.

Company Overview

Fleishman-Hillard Inc. provides public relations, public affairs, and marketing communications services worldwide. It also offers investor relations and financial communications programs for companies based in Asia and their investors. Fleishman-Hillard Inc. has a strategic alliance with Kroll Inc. The company was formerly known as FH Acquisition Inc. and changed its name to Fleishman-Hillard Inc. in November, 1997. The company was founded in 1946 and is based in St. Louis, Missouri. It has additional offices in North America, Europe, the Asia Pacific, the Middle East, South Africa, and Latin America. Fleishman-Hillard Inc. operates as a subsidiary of Diversified Agency Services, Inc.

200 North Broadway

St. Louis, MO 63102-2796

United States

Founded in 1946





Key Executives for Fleishman-Hillard Inc.

Chief Executive Officer
Chief Financial Officer
Vice Chairman of Worldwide Growth and President of Public Affairs
President of VOX Global Mandate and Senior Partner of VOX Global Mandate
Senior Vice President
Compensation as of Fiscal Year 2014.

Fleishman-Hillard Inc. Key Developments

FleishmanHillard Announces Executive Appointments

FleishmanHillard announced two additions to its Minneapolis- St. Paul office: Steve Hickok, as a senior vice president and partner; and Kelly Puspoki as a senior vice president.

FleishmanHillard Launches Native Newsroom, B2B Content Marketing Service

FleishmanHillard announced the European rollout of The Native Newsroom, a new service for clients that will help them effectively engage their target audiences through content marketing. Developed with LinkedIn, The Native Newsroom was launched to company's US clients in April, and will now be available to clients in Europe, the Middle East and Africa. The service enables brands to more easily produce effective content marketing, or content designed to engage, education and inspire specific audiences. In this case, relevant articles and thought leadership targeted at professionals on LinkedIn. By analysing which topics are trending over time, the service will help brands understand what topics will resonate best with target audiences tomorrow. The Native Newsroom combines LinkedIn's professional audience and context with company's insight-driven communications approach, and the value of brand journalism through preferred content partners such as Freshwire and Specialist. The service is designed to meet the demand among more and more brands looking to take advantage of the growing trend of content marketing, and supports brand communications goals from awareness and education to lead generation. More and more brands are employing content marketing to support a range of activities from product launches and marketing initiatives to corporate communications and reputation management campaigns across B2B and B2P (business to professional). Using LinkedIn's Content Marketing Score & Trending Content analytics, the Native Newsroom allows clients to continuously optimise performance by regularly measuring audience engagement. Brands can benchmark their content against their competitive set, and highlight articles that trend over time among target audiences. Access to a full content studio, brand journalists and audience management teams specialising in B2B communications, professional and corporate graphics, and video and written editorial. A LinkedIn-based content marketing campaign that can integrate with native, social and sponsored ad networks to effectively place relevant content in front of key audiences. Benchmark analytics that assess audience awareness and perceptions, as well as campaign goals as they relate to overall business performance. Performance-related and predictive content analytics to understand what will resonate best with target audiences tomorrow. Content marketing expertise is integrated into The Native Newsroom(TM) through Freshwire, a FleishmanHillard service and a LinkedIn preferred content partner.

FleishmanHillard Appoints Junia Nogueira de Sa as Managing Director of its Operations in Brazil

Grupo In Press and FleishmanHillard announced the beginning of operations of FleishmanHillard in Brazil. Junia Nogueira de Sa, a senior journalist with an outstanding career of more than 30 years, has been appointed as managing director of FleishmanHillard in Brazil. She has in-depth experience in leading successful strategic communications, public relations and public affairs programs for private and public sector institutions, such as Grupo Abril, Grupo Telefónica, Volkswagen, the Industrial Federation of Sao Paulo (FIESP) and the Secretariat of Communications of the State of Sao Paulo. As a journalist, she held relevant positions in various Brazilian media, including Veja, Exame and Folha de Sao Paulo.

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