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May 03, 2015 9:07 AM ET

Software

Company Overview of Marketron Broadcast Solutions, LLC

Company Overview

Marketron Broadcast Solutions, LLC provides business software solutions and services for the media industry worldwide. The company specializes in revenue management and audience engagement solutions. Its products include Mediascape, a Web-based platform for account management and reporting; Marketron Traffic, an enterprise software solution for radio stations facilitating the sales, execution, billing, and reporting of advertising; Visual Traffic, a traffic and billing solution for small and medium markets; DeltaFlex, a traffic and billing solution for small and large broadcasters; Network Connect that enables to receive orders, copy instructions, revisions, and send affidavits electronicall...

101 Empty Saddle Trail

Hailey, ID 83333

United States

Founded in 1969

Phone:

208-788-6800

Fax:

208-788-6273

Key Executives for Marketron Broadcast Solutions, LLC

Chief Executive Officer and President
Chief Financial Officer
Chief Revenue Officer and Co-President of Interactive
Co-President of Marketron Interactive
Chief Technology Officer and Senior Vice President of Products
Age: 49
Compensation as of Fiscal Year 2014.

Marketron Broadcast Solutions, LLC Key Developments

Marketron Strengthens Relationship with Emmis Communications and Saga Communications

Marketron announced that Emmis Communications and Saga Communications have both renewed and expanded their current contracts for several years. In addition to continuing their traditional traffic and revenue management service, both companies have added several new offerings including Marketron's new Expanded Disaster Recovery Service, Efficio CRM Integration, Proof of Performance and Marketron's reporting and management tools, Mediascape Insight and Accounts. Saga Communications has also expanded its use of Marketron Digital's mobile solution for all 23 of Saga's markets.

Marketron Hires Todd Kalman as New Vice President of Sales

Marketron has hired Todd Kalman as its new vice president of sales. Kalman is former VP of sales at CBS Radio and general sales manager for iHeart Media, formerly Clear Channel Media and Entertainment. He will split his time between Hailey and Minneapolis.

Marketron Provides New Location-Based Advertising Solution

Marketron announced the availability of a new location-based advertising solution that will enable targeting to consumers based on their exact location. The Marketron solution aggregates impressions from its mobile platform to target consumers based on their location. This delivers broadcasters an important new product for their suite of offerings to local advertisers. The new solution will provide full transparency to reporting and campaign overview for both stations and their advertisers as well as support all ad units including rich media, video, and native ads. Marketron also has an in-house design team to handle broadcasters' clients' creative as well as in-house advertising operations to handle campaign optimization for all live campaigns. With location-verified inventory from close to 10,000 publishers in North America and direct access to trading desks and ad networks, targeted campaigns can go live in a matter of hours instead of weeks.

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