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February 14, 2016 5:12 PM ET


Company Overview of Marketron Broadcast Solutions, LLC

Company Overview

Marketron Broadcast Solutions, LLC develops and provides business software solutions and services for the media industry worldwide. The company specializes in revenue management and audience engagement solutions. Its products include Mediascape, a Web-based platform for account management and reporting; Marketron Traffic, an enterprise software solution for radio stations facilitating the sales, execution, billing, and reporting of advertising; Visual Traffic, a traffic and billing solution for small and medium markets; DeltaFlex, a traffic and billing solution for small and large broadcasters; Network Connect that enables to receive orders, copy instructions, revisions, and send affidavits ...

101 Empty Saddle Trail

Hailey, ID 83333

United States

Founded in 1969





Key Executives for Marketron Broadcast Solutions, LLC

Chief Executive Officer and President
Chief Financial Officer
Chief Revenue Officer and Co-President of Interactive
Co-President of Marketron Interactive
Chief Technology Officer and Senior Vice President of Products
Age: 50
Compensation as of Fiscal Year 2015.

Marketron Broadcast Solutions, LLC Key Developments

Marketron Announces Executive Changes

Matt Wellner has been named CFO of Marketron, chosen by retiring CFO Walt Denekas, who had been with the company since 2012. Wellner, who has been Marketron’s VP, Finance and Accounting Controller since February, 2014, has worked alongside Walt for the past 18 months. Wellner will begin in his role as CFO on January 1, 2016.

Sinclair Broadcast Group Signs Agreement with Marketron

Marketron announced that Sinclair Broadcast Group Inc. has signed a multi-year, exclusive contract with Marketron for its location-based advertising solution for its television stations' mobile platforms.

Marketron Strengthens Relationship with Emmis Communications and Saga Communications

Marketron announced that Emmis Communications and Saga Communications have both renewed and expanded their current contracts for several years. In addition to continuing their traditional traffic and revenue management service, both companies have added several new offerings including Marketron's new Expanded Disaster Recovery Service, Efficio CRM Integration, Proof of Performance and Marketron's reporting and management tools, Mediascape Insight and Accounts. Saga Communications has also expanded its use of Marketron Digital's mobile solution for all 23 of Saga's markets.

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