Company Overview of Compete, Inc.
Compete, Inc. provides digital intelligence that helps brands improve their marketing based on the online behavior of consumers. The company offers consumer behavior data to research competitors, benchmark performance, identify new and proven keywords, discover referral sources, and find new prospects. It also provides online conversion insights to track online market share for prospects and customers across top competitors and product categories; discover competitors’ traffic sources; identify opportunities to improve Website engagement and conversion metrics based on best practices, direct rivals, and online leaders; measure referral partners; create the offline connection; identify cross-...
501 Boylston Street
Boston, MA 02116
Founded in 2000
Key Executives for Compete, Inc.
Chief Marketing Officer and Chief Client Officer
Managing Director of Automotive, Petroleum and Travel Group
Compensation as of Fiscal Year 2014.
Compete, Inc. Key Developments
Dynamic Logic, Compete and Millward Brown Align to Provide the Industry's Most Comprehensive, Brand-Centric Marketing Effectiveness Solutions
Jul 9 13
Millward Brown announced the expansion of Millward Brown's U.S. digital business. The announcement follows news from Kantar, Millward Brown's parent company, that it will bring together two of its digital insights providers, Dynamic Logic and Compete, as Millward Brown Digital, to deliver comprehensive digital solutions that help advertisers, agencies and publishers increase marketing effectiveness and drive brand growth. Millward Brown Digital will deliver the breadth, depth and combination of digital solutions and brand knowledge that marketers seek to help them identify new ways to: Increase media efficiency and optimize campaign effectiveness - Comprehensive marketing, advertising and media effectiveness solutions to measure and improve brand and business performance; Enhance total brand performance and expand sales and market share - Brand and media insights combined with attitudinal and behavioral data to unlock the value of digital in driving total brand success. Dynamic Logic and Compete announced previously the launch of Advance(TM), Millward Brown Digital's first integrated offering combining behavioral and attitudinal impact measures, along with audience and viewability, to help advertisers optimize digital campaigns.
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