February 27, 2015 8:19 PM ET

Specialty Retail

Company Overview of La Senza Corporation

Company Overview

La Senza Corporation owns and operates lingerie retail stores in Canada and internationally. It offers bras, panties, loungewear, hosiery, and bodycare products; and beauty products and accessories, including lotions, creams and body washes, lip glosses, bra accessories, naughty accessories, booties, cosmetic bags, gift sets and boxes, and phone cases. The company also serves customers online. La Senza Corporation was formerly known as Suzy Shier Limited and changed its name to La Senza Corporation in June 2001. The company was founded in 1990 and is based in Toronto, Canada. La Senza Corporation operates as a subsidiary of Limited Brands Canada.

5405 Eglinton Ave West

Suite 106

Toronto, ON M9C 5K6


Founded in 1990



Key Executives for La Senza Corporation

Chairman of L Brands, Inc. and Chief Executive Officer of L Brands, Inc.
Age: 77
President of La Senza International and Vice President of e-Commerce
Executive Vice President - La Senza and Executive Vice President - La Senza Girl
Executive Vice President of La Senza Girl
Compensation as of Fiscal Year 2014.

La Senza Corporation Key Developments

La Senza Fails To Find Buyer

La Senza Corporation is to close for good as the brand ceases all trading within the UK after a second fall into administration. PricewaterCoopers (PwC) announced it was winding down the British arm of the label after failing to find a suitable buyer. PwC confirmed La Senza had been “experiencing very difficult trading conditions,” with Robert Moran, joint administrator stating, “The challenging conditions in the UK high street are well documented. Like many other retailers, La Senza has been hit hard by the difficult economic environment.” Staff at York’s store say they do not know when the shop will shut.

Retailers Reportedly Eye La Senza

Several major retailers are looking at acquiring La Senza Corporation’s store estate. La Senza collapsed into administration earlier in July 2014. Retail Week reported that Vodafone Group Public Limited Company (LSE:VOD), EE limited and Telefónica UK Limited are among the retailers looking at acquiring La Senza. La Senza's parent company Marnixheath said: "Every effort has been made for two and a half years to transform and revitalize the La Senza UK business, but it has continued to experience difficult trading conditions, against the backdrop of a challenging economy and the changing dynamics of the UK retail market."

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