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February 08, 2016 5:33 AM ET


Company Overview of Screenvision Cinema Network, LLC

Company Overview

Screenvision Cinema Network, LLC provides cinema advertising, marketing, and media solutions to the advertisers. The company offers on-screen advertising, in-lobby promotions, and integrated marketing programs. The company also provides production, high definition digital network installation and management, digital entertainment preshow production, and alternative content services for the exhibitors. Screenvision Cinema Network, LLC was founded in 1976 and is based in New York, New York. It has additional offices in Chicago, Illinois; Detroit, Michigan; and Los Angeles, California. The company has operations in Missouri, Illinois, Minnesota, Iowa, Virginia, Ohio, Florida, Kansas, Tennessee,...

1411 Broadway

33rd Floor

New York, NY 10018

United States

Founded in 1976





Key Executives for Screenvision Cinema Network, LLC

Chief Executive Officer
Age: 50
Chief Financial Officer
Age: 51
Senior Vice President and General Counsel
Executive Vice President of Operations and Exhibitor Relations
Senior Vice President of Campaign Management & Operations
Compensation as of Fiscal Year 2015.

Screenvision Cinema Network, LLC Key Developments

Mobiquity Networks Creates Movie Theater-Based Mobile Advertising Network with Screenvision

Mobiquity Networks announced that it is collaborating with Screenvision to install beacons in 300 theater complexes to form a movie theater advertising and data network to engage consumers with brands. This deal marks one of the first wide-scale deployments of beacons inside movie theaters. The growth of technology in modern society has presented a plentitude of opportunities for theater owners, movie studios and brands to augment the movie theater experience with interactive games, targeted pre/post-show ads, and other campaigns that can be delivered to mobile devices. The collaboration between Mobiquity Networks and Screenvision will bring beacons to both the lobby areas and individual theaters, and will also leverage Mobiquity Networks’ existing beacon networks in 475+ premier US shopping malls. Mobiquity will provide the campaign management platform to administer activity across the network. Mobiquity and Screenvision will work together to share data-driven business intelligence with advertisers and exhibitors. The initial beacon installation will include 300 theater venues and nearly 2,500 screens. The movie theater-based beacon networks will work both independently and in conjunction with Mobiquity Networks’ retail mall-based beacon network. In addition to its advertising capabilities, the movie-theater based network can provide data on moviegoer profiles, including frequency of visits and use of apps within Mobiquity’s publisher network. This data has the potential to provide attribution for moviegoing resulting from film campaigns delivered via apps. Theater owners can utilize the network to improve and expand the theater-visit experience, while movie studios and related brands will be able to utilize the network to deliver location-based mobile campaigns directly to moviegoers.

Screenvision Promotes John McCauley from Chief Marketing Officer to Chief Strategic Development Officer

Screenvision announced that Screenvision veteran, John McCauley, has been elevated from Chief Marketing Officer to Chief Strategic Development Officer effective immediately. McCauley, who joined Screenvision in 2011, will maintain his responsibilities as Chief Marketing Officer and will assume responsibility for leading the company's development and integration of technology, overseeing data and content solutions for advertisers, directing strategic alliances to continue company growth, and managing the company's Research Department. Prior to joining Screenvision, McCauley was the Chief Marketing Officer of CBS College Sports Network, where he focused on branding, media, digital programming, online marketing and research. McCauley has extensive sports and entertainment experience, and held senior marketing leadership roles at the National Football League, Reebok and The Weinstein Company, where he worked on film and TV properties.

Screenvision Announces Executive Promotions in Sales Department

Screenvision announced a round of key executive promotions within the Sales Department, continuing the company's quest to recognize and reward exceptional talent across the network. Promotions include: Andrew Gyves: From Senior Director of National Accounts to Vice President, New York Sales; and Michael Golden: From Vice President, National Sales to Vice President, Strategic Sales Alliances. Andrew Gyves is now the Vice President, New York Sales. He started at Screenvision earlier this year as a Senior Director, National Accounts. Prior to joining Screenvision, Andrew spend more 23 years at CNN, most recently as Vice President of Sales where he oversaw sales initiatives across the brand, including television, place-based, digital and on-line video. Michael Goldenis now the Vice President, Strategic Sales Alliances – a newly created role at the company where he will be responsible for managing Screenvision's incremental revenue lines including promotions, direct response, niche nets, programmatic and more. Prior to joining Screenvision six years ago, Michael spent 13 years at Time Inc.

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