Screenvision Cinema Network, LLC provides cinema advertising, marketing, and media solutions to the advertisers. The company offers on-screen advertising, in-lobby promotions, and integrated marketing programs. The company also provides production, high definition digital network installation and management, digital entertainment preshow production, and alternative content services for the exhibitors. Screenvision Cinema Network, LLC was founded in 1976 and is based in New York, New York. It has additional offices in Chicago, Illinois; Detroit, Michigan; and Los Angeles, California. The company has operations in Missouri, Illinois, Minnesota, Iowa, Virginia, Ohio, Florida, Kansas, Tennessee,...
New York, NY 10018
Founded in 1976
Screenvision Promotes Katy Loria, Sales Executive to Chief Revenue Officer
Aug 3 15
Screenvision announced the promotion of Screenvision Sales Executive, Katy Loria, to Chief Revenue Officer. The promotion, effective immediately, comes on the heels of Ms. Loria successfully directing Screenvision's 2015 Upfront event as well as leading the Screenvision sales team on an interim basis for the past year. In 2015, Ms. Loria was instrumental in the development of numerous programs including Project Lynx - Screenvision's first strategic big data and insights initiative aligning with SITO Mobile to enhance audience targeting. Additionally, Ms. Loria helped shape Screenvision's new content strategy, referred to as Front & Center ON, an innovative platform for brands to showcase content within the preshow. Most notably, Ms. Loria has led revenue growth within the insurance, technology, media and auto categories through new branded content programming formats. As a result, Screenvision's upfront selling dollars are already pacing significantly ahead of last year's upfront selling results. Ms. Loria currently serves as the President and Chairman of the Cinema Advertising Council, where she is responsible for guiding the industry's trade association. She also serves as a Director of SAWA, the Global Cinema Advertising Association. Prior to today's promotion, Ms. Loria held the positions of Executive Vice President, National Advertising Sales, and Senior Vice President, National Advertising Sales at Screenvision. Ms. Loria joined Screenvision in February 2013 with over 20 years of experience in media sales, more than 18 of that spent at Viacom Networks. Most recently she served as Senior Vice President of Digital Sales and Marketing for Nickelodeon where she headed the digital advertising sales efforts for Nick's suite of sites, including Nick.com and NickJr.com.