October 01, 2016 4:02 AM ET

Media

Company Overview of Screenvision Cinema Network, LLC

Company Overview

Screenvision Cinema Network, LLC operates as a cinema, video, and media organization that curates storytelling for brands, exhibitors, and audiences at movie theatres in the United States. The company offers on-screen advertising, in-lobby promotions, and integrated marketing programs to national, regional, and local advertisers; and cinema advertising representation services to theatrical exhibitors. Its cinema advertising network includes various screens in various theater locations. The company was founded in 1976 and is based in New York, New York. Screenvision Cinema Network, LLC is a former subsidiary of ITV plc.

1411 Broadway

33rd Floor

New York, NY 10018

United States

Founded in 1976

Phone:

212-497-0400

Fax:

212-497-0500

Key Executives for Screenvision Cinema Network, LLC

Chief Executive Officer
Age: 51
Chief Financial Officer
Age: 52
Head of Research and Senior Vice President
Senior Vice President and General Counsel
Executive Vice President of Operations and Exhibitor Relations
Compensation as of Fiscal Year 2016.

Screenvision Cinema Network, LLC Key Developments

Videology Offers Programmatic Access to Data-Enabled, In-Cinema Video Inventory through Alliance with Screenvision Media

Videology announced an alliance with Screenvision Media. Through the relationship, advertisers will have the ability to plan, buy and execute data-enabled cinema advertising campaigns holistically with TV and video campaigns through a single platform. Following implementation, advertisers will have the ability to, for the first time, apply online and offline household interest and consumption along with transactional data, to cinema advertising inventory for next-level targeting. Screenvision Media delivers unrivaled impact across its network of cinema screens within the captive and immersive environment of movie theatres and leverages research to enhance targeting based on ratings, genre or demographics. Through the alliance, Videology's advertising clients will have the ability to plan, buy and execute data-enabled media campaigns programmatically against select Screenvision Media inventory through Videology's converged advertising platform. Additionally, Videology's clients are expected to benefit from the ability to layer enhanced data sources on top of the inventory to optimize their ability to reach a desired audience. Advertisers can use Videology's platform to build a plan that best achieves their objectives, such as maximizing target audience reach or minimizing effective CPM through data-enabled targeting. In addition, the ability to use Videology's technology to access pricing and availability of Screenvision Media's inventory will increase workflow efficiency and campaign effectiveness.

Screenvision Media Hires Kathie Malinowski as Chief Human Resources Officer

Screenvision Media announced the hire of Kathie Malinowski as Chief Human Resources Officer. Within her role, Malinowski will lead the recruiting and development of new and existing talent at the company. Her addition to the company comes at a time of robust cinema advertising growth, for which the company is eager to optimize its talent acquisition practices in order to maximize value for its advertisers and exhibitor partners. Prior to joining the company, Malinowski was the Senior Vice President of Human Resources at Everyday Health Inc., where she led and managed the Human Resources Business Operations function for three years.

Rubicon Project and Screenvision Media Form Strategic Alliance to Enable Automated Buying for Cinema Advertising

Rubicon Project and Screenvision Media announced they have formed a strategic alliance under which Screenvision Media will, for the first time ever, make select inventory available to automated buyers via Rubicon Project’s leading Guaranteed Orders platform. Combining Screenvision Media’s reach and captive audience with Rubicon Project’s Guaranteed Orders platform enables advertisers to purchase select inventory to reach moviegoers in an Automated Guaranteed environment. This strategic deployment will facilitate access to premium video inventory on the 40 foot screen, and will serve to complement the momentum of cinema advertising’s exponential growth and momentum. The alliance announced with Screenvision Media further extends Rubicon Project’s digital place-based offering in its ongoing efforts to automate the entire digital advertising ecosystem. Today, Rubicon Project, through its strategic relationships with leading providers such as AdMore, Adspace Networks, Inc., Captivate, BITPOSTER, and now Screenvision Media, is able to target audiences with video on nearly every screen they interact with on a regular basis including in malls, elevators, lobbies, cinemas, digital billboards, television, desktop and mobile devices.

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