September 24, 2016 11:56 PM ET


Company Overview of Comcast Spectacor, L.P.

Company Overview

Comcast Spectacor, L.P. provides sports and entertainment to fans around the world. Its services include managing and operating public assembly facilities; providing management and operational services; offering food and beverage services to arenas, stadiums, amphitheatres, fairgrounds, and convention centers; and providing specialty catering and fine dining services. The company also provides marketing services for authorities, sports teams, educational facilities, and ad agencies; consulting services to develop effective sports and entertainment marketing, sponsorship, and advertising strategies; and white-label ticketing, fundraising, and marketing solutions for live entertainment organiz...

3601 South Broad Street

Philadelphia, PA 19148

United States

Founded in 1996





Key Executives for Comcast Spectacor, L.P.

Chief Executive Officer and President
Age: 62
Chief Financial Officer
President of Philadelphia 76ers and General Manager of Philadelphia 76ers
Age: 60
Chief Operating Officer of Spectra Venue Management & Food Services & Hospitality and President of Spectra Venue Management & Food Services & Hospitality
President of Wells Fargo Complex
Compensation as of Fiscal Year 2016.

Comcast Spectacor, L.P. Key Developments

Penn Athletics Selects Spectra by Comcast Spectacor to Provide Ticketing & Fan Engagement Services

The University of Pennsylvania Athletic Department (Penn Athletics) has selected Spectra by Comcast Spectacor to provide Ticketing & Fan Engagement services. In this partnership, Penn Athletics will implement Spectra Ticketing & Fan Engagement's ticketing, access management, Salesforce CRM and marketing services to drive revenue, enhance customer experiences, and increase fan engagement. Penn Athletics is the first Ivy League institution Spectra will provide with integrated services. Spectra Ticketing & Fan Engagement is the leading provider of ticketing, fundraising, marketing and analytics services in college athletics, powering 120 institutions throughout North America. With the addition of Penn Athletics, Spectra Ticketing & Fan Engagement now provides ticketing services for four of Philadelphia's Big 5 institutions, as Penn joins Temple University, Saint Joseph's University and Villanova University. Penn Athletics will also sell tickets for non-sports events held at Franklin Field and The Palestra, including the Penn Relays and various marquis events. The partnership will allow fans to purchase season ticket packages, mini plans, group tickets and student tickets, and manage their accounts online. Penn Athletics will also implement PAC Access Management, Spectra Ticketing & Fan Engagement's digital ticketing service to provide fans with an enhanced event experience. The digital ticketing technology that powers access scanners will enable Quaker fans to have a more seamless experience entering venues at all ticketed events with the ability to bypass will call lines upon arrival with print-at-home tickets or mobile 2D barcode tickets. This also provides Penn Athletics with enhanced real-time attendance reports and information to better serve their customers. Penn Athletics will implement Spectra's industry-specific implementation of Salesforce CRM, the No. 1 CRM provider worldwide, to have a 360-degree view of every customer. The platform enables staff to work hand-in-hand to manage all fan interactions with the ability to provide efficient and personalized customer service for ticket sales and renewal efforts, customer relationships, and retention efforts with minimal resources and maintenance. Salesforce CRM also provides real-time reports of sales activities and progress, accessible from any device at any time to help staff track relationships and better communicate with fans and donors. Penn Athletics will also leverage Spectra Ticketing & Fan Engagement's email marketing solution PACmail to expand communications and broaden marketing efforts. Penn Athletics will have a robust and integrated platform to tailor marketing messages and campaigns, create segmented databases to instantly reach season ticket holders, fans and students to increase awareness of ticket sales, upcoming events, promotions and event information. The ability to segment messages to specific groups of fans and season ticket holders helps Penn Athletics provide a better customer experience and engagement by targeting customers based on preferences. In addition to ticketing and marketing services, Spectra Ticketing & Fan Engagement will provide Penn Athletics with a dedicated Client Partner and eCommerce Operations Specialist as an extension of their staff to help optimize ticketing, marketing and eCommerce strategies, and implement industry best practices to help drive fan engagement and increase revenue.

Mississippi State University Selects Spectra by Comcast Spectacor to Provide Ticketing & Fan Engagement Services

Spectra by Comcast Spectacor announced its Ticketing & Fan Engagement division has entered into a partnership with Mississippi State University (Mississippi State). With the new partnership, Mississippi State will implement Spectra Ticketing & Fan Engagement's ticketing, Access Management, fundraising and marketing services, and continue to utilize Ballena Seats3D and Seat Relocation Management System (SRMS) to enhance to enhance all fan and donor experiences. Fundraiser's Advantage enables Mississippi State to maximize donor communications and productivity, and provides an online module integrated into the online box office to receive donor contributions, with an easy-to-use set of tools. Staff and donors are provided with access to complete giving and ticket history in one location, priority points information and the ability to setup monthly or annual renewal payments. Prior to implementing new ticketing services, Mississippi State leveraged Spectra Ticketing & Fan Engagement's realistic and fan friendly Seats3D and Seat Relocation Management System (SRMS) services, powered by Ballena Technologies. Mississippi State will continue to integrate Seats 3D and SRMS into its new ticketing and fundraising services to provide fans, season ticket holders and donors with rich 3D venue visualizations that enhance the online purchase experience. The interactive digital system enables fans and donors to preview individual seat availability with panoramic views from a particular seat in the ticket buying experience.

Comcast Spectacor Hires Ken Lesnik as Director of Performing Arts of its Ticketing &Fan Engagement Division

Comcast Spectacor announced that it has hired Ken Lesnik as Director of Performing Arts of its Ticketing &Fan Engagement division (formerly Paciolan). Lesnik will oversee business development and retention for Spectra Ticketing &Fan Engagement's performing arts and theatre business. Lesnik has nearly 30 years of experience in the ticketing and live entertainment industries, and has held key roles at numerous industry organizations where he led sales, marketing and business development.

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