June 25, 2017 11:57 PM ET

Personal Products

Company Overview of CytoSport, Inc.

Company Overview

CytoSport, Inc. produces sports nutrition products for customers in the United States. It offers protein-enhanced functional beverage that helps promote workout recovery, lean muscle growth, and sustained energy; protein-enhanced powders, shakes, and bars; whey products; ready-to-drink protein products; protein powder that provides the nutrients to help refuel the muscles after a workout; and complete whey products for athletes and other active individuals. The company was incorporated in 1997 and is based in Benicia, California. As of August 11, 2014, CytoSport, Inc. operates as a subsidiary of Hormel Foods Corporation.

4795 Industrial Way

Benicia, CA 94510

United States

Founded in 1997

Phone:

707-751-3942

Fax:

707-748-5732

Key Executives for CytoSport, Inc.

Chief Executive Officer
Co-Founder and President
Founder and Chairman
Chief Financial Officer
Chief Operating Officer
Compensation as of Fiscal Year 2016.

CytoSport, Inc. Key Developments

Cytosport, Inc. Promotes Karen Wiernik to Senior Vice President of Marketing

Hormel Foods announced the advancement of Karen Wiernik, senior director of innovation and business development for CytoSport Inc. to senior vice president of marketing, CytoSport. Wiernik began her career with Hormel Foods in 2004 as a brand manager in meat products marketing at the Corporate Office in 2013, she advanced to senior marketing manager for Specialty Foods. Wiernik was promoted to director of brand marketing for CytoSport in 2014 and assumed her current role as senior director of innovation and business development in 2016.

CytoSport, Inc. Launches New MUSCLE MILK Protein Bars

CytoSport, Inc. announced the launch of their new line of protein bars, expanding their portfolio of products which includes protein shakes and powders. MUSCLE MILK® protein bars are available in 12 unique flavors with either 15 or 20 grams of high quality protein. MUSCLE MILK® protein bars are available in six flavors with 15 grams of protein featured in blue packaging including Birthday Cake, Cookies 'N Cream, Double Rocky Road, Lemon Bliss, Mint Cookie Crunch and Peanut Butter Cookie. Each blue bar option is fully coated, naturally flavored, gluten free and contains 190 or fewer calories. Birthday Cake- Whipped and creamy nougat meets birthday cake with a sprinkled yogurt flavored frosting celebration. Cookies 'N Cream- Delicious combination of creamy whipped center with crunchy cookies, coated in smooth chocolatey richness. Double Rocky Road- Fluffy marshmallows and crunchy almonds wrapped in creamy milk chocolate flavored richness. Lemon Bliss- Refreshing lemon bursts with layers of creamy and crumbly lemon bar dessert deliciousness. Mint Cookie Crunch- This bar explodes with refreshment with a melty mint soft layer mixed with chocolatey richness. Peanut Butter Cookie- Delightful creamy roasted peanut layers with crunchy cookie mix-ins. The bars are also available in six flavors with 20 grams of protein featured in red packaging including Almond Cookie, Blueberry Waffle Cone, Chocolate Peanut Butter, Double Fudge Brownie, Raspberry Cheesecake and Salted Caramel. Each red bar option is fully coated, naturally flavored, gluten free and contains 250 or fewer calories. Almond Cookie- Deliciously decadent nougat center coated with crunchy almonds, with a hint of vanilla, coated in smooth white frosting. Blueberry Waffle Cone- Pillow soft center with real blueberries, topped off with a delicate yogurt flavored coating. Chocolate Peanut Butter- Rich and creamy roasted peanut flavored center, topped with crushed peanuts and dipped in milk chocolate flavored coating. Double Fudge Brownie- Double chocolatey goodness with creamy and crunchy layers and a rich milk chocolate flavored coating. Raspberry Cheesecake- Creamy and soft nougat center with real fruit pieces covered in a smooth, craveable coating. Salted Caramel- Mouthwatering salted caramel nougat center with sweet and salty crunchy flavor explosions, with a creamy white coating.

CytoSport, Inc launches the EVOLVE® Brand

CytoSport, Inc. launched the EVOLVE® brand, the company's first plant-based and vegan protein line. EVOLVE® products are free of dairy, soy, gluten and artificial flavors, and are made with all non-GMO ingredients. EVOLVE® protein shakes are a shelf stable, on-the-go option with only 10-11 clean, simple ingredients.  Packing 20 grams of North American grown and manufactured pea protein and 10 grams of fiber, each 12 ounce ready to drink shake offers a simple option to consumers looking to make mindful choices that are considerate of the environment and themselves. The brand caters to ambitious and adventurous consumers while also being cautious of leaving a footprint on the environment. A portion of proceeds from the sale of EVOLVE® products benefits the National Park Foundation™.

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Recent Private Companies Transactions

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