September 21, 2017 9:22 AM ET

Internet Software and Services

Company Overview of Pandora Media, Inc.

Company Overview

Pandora Media, Inc. provides Internet music platform services in North America. The company allows its listeners to create personalized stations to access music and comedy catalogs, as well as personalized playlist generating system; and offers Pandora Plus and Pandora Premium, a paid subscription service to listeners. Pandora Media, Inc. also sells audio, display, and video advertising to advertisers for delivery on computer, mobile, and other connected device platforms. In addition, the company offers ticketing and marketing software and services for venues and event promoters to promote their events, as well as allow fans to find and purchase tickets for events. Pandora Media, Inc. was fo...

2101 Webster Street

Suite 1650

Oakland, CA 94612

United States

Founded in 2000

2,488 Employees



Key Executives for Pandora Media, Inc.

Chief Product Officer
Age: 42
Total Annual Compensation: $597.4K
Chief Revenue Officer
Age: 53
Total Annual Compensation: $555.1K
Executive Vice President of Revenue Operations
Age: 46
Total Annual Compensation: $529.2K
Compensation as of Fiscal Year 2016.

Pandora Media, Inc. Key Developments

Pandora Launches Video Plus for All Advertisers

Pandora announced that Video Plus is now available to all advertisers. The new ad product enables brands to pay only when users watch 15 seconds of a video ad. In exchange for watching the ad, listeners unlock features that are typically only available with a subscription to Pandora Plus or Pandora Premium: the ability to skip more songs and replay tracks. A number of top brands, including T-Mobile, are mixing Video Plus into their media plans beginning September 19, 2017. Pandora began testing Video Plus last fall. Results prove it is effective at reaching highly-engaged consumers in sought-after demos and aligns brands with positive listening experiences: The majority of users who watch these ads were between the ages of 18 and 34 with listeners under the age of 24 three times more likely to opt-in. The types of listeners opting-in to these new ads and features are some of Pandora’s most engaged – they listen 57% longer and thumb 65% more. Pandora joins a handful of leading publishers that allow brands to pay for ads only when users complete viewing a video (in this case: at the 15-second mark). With the roll-out of Video Plus, advertisers now have the flexibility to buy across a full spectrum of cost types in Pandora’s video ecosystem depending on their goals, including: Cost-per-thousand ad impressions (CPM): Video Everywhere /Platform-Specific Video, Cost-per-15-second-completed-view (CPCV): Video Plus and Cost-per-engagement (CPE): Sponsored Listening.

Pandora Media, Inc. Presents at Goldman Sachs's 26th Annual Communacopia Conference, Sep-12-2017 09:40 AM

Pandora Media, Inc. Presents at Goldman Sachs's 26th Annual Communacopia Conference, Sep-12-2017 09:40 AM. Venue: The Conrad Hotel, New York, New York, United States.

Pandora Media, Inc. Presents at Citi 2017 Global Technology Conference, Sep-07-2017 09:30 AM

Pandora Media, Inc. Presents at Citi 2017 Global Technology Conference, Sep-07-2017 09:30 AM. Venue: The New York Hilton Midtown Hotel, 1335 Avenue of Americas, New York, New York, United States. Speakers: Chopra , CFO and interim CEO.

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