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February 14, 2016 3:19 AM ET

Healthcare Equipment and Supplies

Company Overview of Polar Electro, Inc.

Company Overview

Polar Electro, Inc. develops heart rate monitoring and fitness assessment solutions to enable individuals to improve their fitness level and sports performance. It offers Polar equine heart rate monitors that measure horse’s exertion levels during exercise, and monitor resting and recovery heart rates as well; accessories; training software for heart rate monitor users; and training computers for physical education solutions to students and teachers. The company also offers Polar contact heart rate systems and Polar wireless heart rate systems for original equipment manufacturers. Its heart rate monitoring and analyzing technology is used by researchers in the fields of sports, exercise, and...

1111 Marcus Avenue

Suite M15

Lake Success, NY 11042-1034

United States





Key Executives for Polar Electro, Inc.

Vice President of Sales
Vice President of Marketing
Compensation as of Fiscal Year 2015.

Polar Electro, Inc. Key Developments

Polar Introduces Polar Loop 2 Activity Tracker

Polar introduced Polar Loop 2 activity tracker. The Loop 2 builds on the well-liked Polar features, design, waterproofness, and the possibility to expand to heart rate-based training. Moreover, the Loop 2 introduces vibration alerts, smart notifications, and new colors and soft materials. Polar Loop 2 resembles the sleek and award-winning design of its predecessor, the Polar Loop, with the same illuminating display consisting of 85 individually placed LED lights. The Loop 2 will be available in the familiar Smoky Black color made of TPU and in new colors Powder White and Sorbet Pink made of soft and flexible silicon. The wristband is customizable in size, secured with a high-quality stainless steel buckle. Designed to be worn 24/7, not only does it track the user's daily activity, workouts and sleep, it gently vibrates reminding the user to move if they have been sitting for too long. The Loop 2 even displays and vibrates for incoming calls and messages as well as calendar alerts. The Loop 2 can be paired up with Polar H7 Bluetooth® Smart heart rate sensor for live, accurate heart rate. People leading a hectic life balancing work, family, exercising and social life can benefit greatly from the support and guidance provided by Polar Loop 2. By filling in their personal information such as age, gender and weight and choice of activity level, the user will be presented with an individual daily activity goal ensuring the most accurate activity tracking. The smart Loop 2 carefully detects daily activity, separating into five activity intensity levels: resting, sitting, low, medium and high. It also measures steps, distance, calories and sleep with highly accurate and individualized algorithms based on thorough research conducted by Polar.

Adam Klee Joins Polar as Vice President of Publisher Services

Polar announced that former AdMeld (Google) and MoPub (Twitter) leader Adam Klee has joined the company as Vice President of Publisher Services, responsible for helping premium publishers boost revenue and all client services and support functions of the business. Most recently at MoPub (acquired by Twitter in Sept 2013), Klee led the exchange analytics practice supporting both publishers and buyers. Previously he worked within publishing, spending time at WebMD, Disney and NBCUniversal. Klee leads Polar's growing New York City office.

Polar Introduces its Latest Product, Polar A300

Polar introduced its latest product, the Polar A300 at the 2015 International Consumer Electronics Show in Las Vegas, Nevada. The A300 combines the most accurate heart rate monitoring technology with 24/7 activity tracking to create a new standard for fitness tracking devices. Polar is the originator of fitness focused wearable technology having created the first wireless heart rate monitor (HRM) back in 1977. Now, Polar turns their years of research and expertise in this field into a keen understanding of sports science and an array of Smart Coaching features, all of which are packed into the A300. These features help guide new and experienced athletes alike to meet their fitness goals faster and more efficiently. Designed for workouts and everyday use, the lightweight A300 looks and feels great. Interchangeable silicon wristbands in black, white, pink, blue, grey and yellow can be purchased separately and easily swapped to match any occasion. Further enhancing the unit's everyday convenience, the A300 is waterproof for showering and even swimming (WR30). The A300 automatically measures calories burned, daily activity including steps taken and distance traveled, as well as restful vs. restless sleep. Inactivity alerts, displayed right on the wrist unit and through vibrations, remind users to move around and stay active. Bluetooth Smart technology allows the A300 to sync with the Polar H7 as well as the Polar Flow mobile app and web service. Through the Polar Flow app and web service, daily activity reports and training summaries can easily be shared with friends and coaches.

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