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July 31, 2015 10:34 AM ET

Healthcare Equipment and Supplies

Company Overview of Polar Electro, Inc.

Company Overview

Polar Electro, Inc. develops heart rate monitoring and fitness assessment solutions to enable individuals to improve their fitness level and sports performance. It offers Polar equine heart rate monitors that measure horse’s exertion levels during exercise, and monitor resting and recovery heart rates as well; accessories; training software for heart rate monitor users; and training computers for physical education solutions to students and teachers. The company also offers Polar contact heart rate systems and Polar wireless heart rate systems for original equipment manufacturers. Its heart rate monitoring and analyzing technology is used by researchers in the fields of sports, exercise, and...

1111 Marcus Avenue

Suite M15

Lake Success, NY 11042-1034

United States





Key Executives for Polar Electro, Inc.

Vice President of Sales
Vice President of Marketing
Compensation as of Fiscal Year 2015.

Polar Electro, Inc. Key Developments

Adam Klee Joins Polar as Vice President of Publisher Services

Polar announced that former AdMeld (Google) and MoPub (Twitter) leader Adam Klee has joined the company as Vice President of Publisher Services, responsible for helping premium publishers boost revenue and all client services and support functions of the business. Most recently at MoPub (acquired by Twitter in Sept 2013), Klee led the exchange analytics practice supporting both publishers and buyers. Previously he worked within publishing, spending time at WebMD, Disney and NBCUniversal. Klee leads Polar's growing New York City office.

Polar Introduces its Latest Product, Polar A300

Polar introduced its latest product, the Polar A300 at the 2015 International Consumer Electronics Show in Las Vegas, Nevada. The A300 combines the most accurate heart rate monitoring technology with 24/7 activity tracking to create a new standard for fitness tracking devices. Polar is the originator of fitness focused wearable technology having created the first wireless heart rate monitor (HRM) back in 1977. Now, Polar turns their years of research and expertise in this field into a keen understanding of sports science and an array of Smart Coaching features, all of which are packed into the A300. These features help guide new and experienced athletes alike to meet their fitness goals faster and more efficiently. Designed for workouts and everyday use, the lightweight A300 looks and feels great. Interchangeable silicon wristbands in black, white, pink, blue, grey and yellow can be purchased separately and easily swapped to match any occasion. Further enhancing the unit's everyday convenience, the A300 is waterproof for showering and even swimming (WR30). The A300 automatically measures calories burned, daily activity including steps taken and distance traveled, as well as restful vs. restless sleep. Inactivity alerts, displayed right on the wrist unit and through vibrations, remind users to move around and stay active. Bluetooth Smart technology allows the A300 to sync with the Polar H7 as well as the Polar Flow mobile app and web service. Through the Polar Flow app and web service, daily activity reports and training summaries can easily be shared with friends and coaches.

Polar Unveils Polar M400 GPS Training Watch with 24/7 Activity Tracking

Polar unveiled the Polar M400 GPS training watch with 24/7 activity tracking. The M400 is the perfect companion for runners or anyone who wants to lead an active lifestyle. The water-resistant M400 combines the best of GPS and 24/7 activity tracking with advanced sports technology using Bluetooth(R) Smart. Available in white and black, the M400 adds style to any outfit. Can track important training metrics like speed, pace, distance and altitude with the built-in GPS, while making sure effort is always at the right intensity (with a Polar H7 heart rate sensor). Its built-in activity tracker gives a complete picture of all daily activities -- steps, calories burned and how restfully slept. Will get alerts for inactivity directly on wrist and through the Polar Flow app, offering suggestions on how to achieve personalized activity goals, such as jogging for 50 minutes or walking for two hours. The M400 keeps up with training schedule with its extensive battery life of 9 hours in training time with GPS and sensors running, and up to 24 days if it is simply keeping time, with activity monitoring. Unique Features: The M400 packs a powerhouse of exclusive Polar options for training, including: Polar Running Programs-- After getting personal fitness level and setting a goal -- such as running a 5k, 10k or marathon -- will get tailored weekly training targets and motivational guidance to help get to the finish line, as well as cross-training workout suggestions. Personal Best -- can keep tabs on personal bests because the M400 notifies when break a record. End Time Estimator -- When getting ready for upcoming race, can get an idea of how long it will take to cross the finish line based on training history of speed and pace. Back to Start -- Directs to starting point in the shortest distance possible, letting try new routes or travel without fear of getting lost. Running Index -- can track improvements in how fast and efficiently run, and can also predict estimated finish times for common running distances, like 5k, 10k, half marathon and marathon. Relive -- A fun and shareable animated feature that lets relive routes with snapshots from workout, such as pace, distance, maximum heart rate and approximate location. The Polar M400 is available this Fall on for $199.95, or can be purchased for $249.95 with the additional H7 heart rate sensor. The M400 will be available from sports retailers, local specialty retailers and online.

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