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November 29, 2015 4:08 AM ET

Internet Software and Services

Company Overview of Borderfree, Inc.

Company Overview

Borderfree, Inc. provides cross-border ecommerce solutions. The company operates a proprietary technology and services platform that enables retailers in the United States to transact with consumers in approximately 100 countries and territories worldwide. Its customers include retailers, department stores, apparel brands, and lifestyle brands that sell a range of physical goods online, including apparel, handbags, jewelry, sporting goods, home décor, and toys. The company was formerly known as FiftyOne, Inc. and changed its name to Borderfree, Inc. in 2013. Borderfree, Inc. was founded in 1999 and is headquartered in New York, New York.

292 Madison Avenue

5th Floor

New York, NY 10017

United States

Founded in 1999

244 Employees



Key Executives for Borderfree, Inc.

Chief Financial Officer
Age: 47
Chief Strategy Officer
Age: 39
Chief Human Resources Officer and Senior Vice President of Human Resources
Senior Vice President and General Manager of Israel
Executive Vice President of Client Management
Age: 48
Compensation as of Fiscal Year 2015.

Borderfree, Inc. Key Developments

IRONMAN Utilizes Borderfree to Expand its Online Merchandise Sales Internationally

IRONMAN announced it is utilizing Borderfree to expand its online merchandise sales internationally. IRONMAN is using Borderfree’s global ecommerce software and international shipping services to offer their customers a simple and seamless shopping experience to purchase apparel, gear and accessories in over 40 currencies from more than 220 countries and territories around the world. Global customers can view their order total, including shipping fees, customs tariffs and taxes, at checkout. The total is guaranteed at the exchange rate set when orders are placed. Shoppers can choose to pay all duties and taxes upfront during the buying experience or upon delivery when they receive their purchased items.

Zady Partners with Borderfree and Pitney Bowes Company to Expand Internationally with Borderfree Using BFX

Zady announced that it has partnered with Borderfree and Pitney Bowes company to expand internationally with Borderfree using BFX, Borderfree’s new express implementation technology.

Borderfree Expands its Platform to Reach More than 220 Countries and Territories

Borderfree announced it has expanded its platform to reach more than 220 countries and territories, including high potential emerging luxury ecommerce markets. This expansion of scope includes an additional 120 countries and 15 currencies, maximizing global consumer reach for its clientele of leading retailers. The company removes the barriers to international cross-border ecommerce with proprietary technology and services that allow retailers to easily market and sell to consumers in every corner of the globe. Focused on increasing international sales for retailers through a variety of channels, Borderfree's robust capabilities help to close the gap between U.S.- and UK-based merchants and international shoppers, handling everything from global marketing, website localization, compliance, multi-currency pricing, payments, fraud management, global logistics, local market intelligence and more.

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