October 01, 2016 2:06 AM ET

Food Products

Company Overview of Annie's, Inc.

Company Overview

Annie’s, Inc. produces, markets, and distributes natural and organic food products. It offers approximately 145 products comprising meals, snacks, dressings, condiments, and other products, including macaroni and cheese, snack crackers, fruit snacks, and graham crackers. The company sells its products directly, as well as through distributors to the mainstream grocery, mass merchandiser/other, and natural retailer channels in the United States and Canada. Annie’s, Inc. was founded in 1989 and is headquartered in Berkeley, California. As of October 21, 2014, Annie's, Inc. operates as a subsidiary of General Mills, Inc.

1610 Fifth Street

Berkeley, CA 94710

United States

Founded in 1989

129 Employees



Key Executives for Annie's, Inc.

Co-Founder, Chief Executive Officer and Director
Age: 53
President and Chief Customer Officer
Age: 56
Age: 76
Age: 53
Chief Financial Officer, Principal Accounting Officer, Executive Vice President and Treasurer
Age: 46
Compensation as of Fiscal Year 2016.

Annie's, Inc. Key Developments

Annie's, Inc. Announces Availability of New Line of Organic Whole Milk Yogurt in Three Delicious Varieties

Annie's, Inc. announced the availability of a new line of Organic Whole Milk Yogurt in three delicious varieties, including Berry Patch, Summer Strawberry and Very Vanilla. Annie's Organic Whole Milk Yogurt fills the need for parents in search of kid-friendly, whole milk yogurt options for little ones. Made with the goodness of Annie's ingredient promise, Annie's Organic Whole Milk Yogurts are made with simple, real ingredients like organic whole milk and real fruit, but without GMOs, artificial flavors, synthetic colors, preservatives or high fructose corn syrup. Ideal for breakfast on-the-go, easy lunch-packing and snacking, each variety is sold by the 4-pack with 4oz single-serve cups with an SRP of $3.29 at retailers nationwide. The new line is also available in Organic Grass Fed Whole Milk varieties at select natural retailers nationwide with an SRP of $3.99 per pack.

Annie's, Inc. Announces a New Line of Certified Organic Soups

Annie's, Inc. announced a new line of certified organic soups, including Star Pasta & Chicken, Tomato, Creamy Tomato & Bunny Pasta, Bunny Pasta & Chicken Broth and Creamy Carrot & Bunny Pasta. The launch of Annie's certified organic soups represents the large scale product collaboration with General Mills. Made with Annie's simple and clean ingredient promise, the line is the first of many more in the queue to launch in 2015 and beyond. Annie's Certified Organic Soups are made with high-quality ingredients and taste great. Both tomato varieties offer ½ cup of vegetables per serving, while Annie's chicken-based soups use only organic chicken and broth with no antibiotics added. Annie's Creamy Carrot & Bunny Pasta also offers more than 100% daily value of vitamin A. Like all Annie's products, each variety is made without artificial flavors, synthetic colors, preservatives or high fructose corn syrup. Now available at retailers nationwide with an SRP of $3.49 – $3.99.

Annie's Announces New Cookies & Cookie Bites

Annie's, Inc. announced three cookie varieties, including Chocolate Chip, Double Chocolate Chip & Oatmeal Raisin, and three cookie bites varieties, including Chocolate Chip, Oatmeal & Lemon Drop. The new offerings provide all the great taste would expect in a cookie, but with wholesome, quality ingredients, and without high fructose corn syrup, hydrogenated oils, artificial flavors, synthetic colors or preservatives. Annie's new cookies are available in three cookie lovers' classics: Chocolate Chip, Double Chocolate Chip and Oatmeal Raisin. Made with organic wheat and without artificial flavors, synthetic colors, preservatives, hydrogenated oils or high fructose corn syrup, each variety provides 130 calories per serving. All varieties are available in pantry-ready 8.4oz trays in August 2015 at grocery and natural retailers nationwide with an SRP of $2.99 - $3.99 per tray. Annie's new cookies bites are delicious bite-sized versions of three cookie favorites, including Chocolate Chip, Oatmeal and Lemon Drop. Made with organic wheat and without artificial flavors, synthetic colors, preservatives, hydrogenated oils or high fructose corn syrup, each variety provides 140 calories per serving. All varieties are now available in convenient, re-sealable 5.5oz snack bags at Target as part of Made to Matter (handpicked by Target) with an SRP of $2.25 per bag.

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