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August 31, 2015 7:59 PM ET

Internet Software and Services

Company Overview of Admeta AB

Company Overview

Admeta AB operates as a technology provider of Private Ad Exchange solutions to publishers in Europe to improve their online businesses. It provides artificial intelligence-based learning and programmatic support for private marketplaces and deal ID. The company’s Private Ad Exchange platform features include finding and selecting the expected revenue for each impression by calculating the eCPM for bids participating in the auction of that impression; getting run by the publisher in private; real-time bidding and application programming interface functions that allow publishers to invite selected ad networks, ad exchanges, and demand side platforms to bid for inventory; supporting textad, di...

Södra Viktoriagatan 44A

Gothenburg,  411 30


Founded in 2002


46 31 23 34 50


46 3 17 01 84 50

Key Executives for Admeta AB

Chief Executive Officer
Co-Founder, Vice President of Product Development and Director
Chief Revenue Officer
Chief Technology Officer
Senior Advisor
Age: 50
Compensation as of Fiscal Year 2015.

Admeta AB Key Developments

Admeta Announces Executive Changes

Admeta announced the appointment of Alexander Edström as new Chief Executive Officer effective on October 1, 2013. By this appointment Admeta is gearing up its commercial strategy. Alexander has been with Admeta for the last 18 months as Chief Revenue Officer, and previously held an executive role at Meltwater Group. Appointing Alexander as the new CEO is the first step in several planned to increase focus on the rollout of the Admeta products primarily in Europe, USA and South America. Former CEO, Ola Tiverman, will continue to play an important role in the new management team led by Alexander, where he will focus on R&D and product strategy in a clear CTO role.

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