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November 25, 2015 12:35 PM ET

Professional Services

Company Overview of The Grass Roots Group PLC

Company Overview

The Grass Roots Group PLC operates as a performance improvement company. It provides services in the areas of communication, loyalty, education, measurement, rewards, recognitions, and events to inspire customers, employees, and channel partners. Its solutions include channel acquisition and incentives, employee engagement and recognition, and customer loyalty and community programs. The company was formerly known as The Grass Roots Partnership Ltd. and changed its name to The Grass Roots Group PLC in 1986. The Grass Roots Group PLC was founded in 1980 and is headquartered in Tring, United Kingdom. The company has subsidiary locations in India, Singapore, China, Australia, Germany, Spain, Fr...

Pennyroyal Court

Station Road

Tring,  HP23 5QY

United Kingdom

Founded in 1980


44 1442 829 400


44 1442 829 405

Key Executives for The Grass Roots Group PLC

Managing Director of Grass Roots India
Managing Director, Director of Employee Benefits and Director
Managing Director
Director and Managing Director of Grass Roots Eventcom
Chief Commercial Officer
Compensation as of Fiscal Year 2015.

The Grass Roots Group PLC Key Developments

Grass Roots Opens New Office in Barcelona, Spain; Appoints Daniel Sanchez to Lead Business Development for Grass Roots' Promotions & Incentives Offering

Grass Roots announced the opening of a new office in Barcelona, Spain. The company has also appointed Daniel Sanchez to handle Business Development for Grass Roots' Promotions & Incentives offering, which is seeing rapid growth in line with 2015 plans. With a large existing operation in Madrid, Grass Roots has added to its Spanish footprint with a new site in Barcelona. An affiliate of WPP, Grass Roots is sharing the building on Calle Santalo with WPP agencies Grey Group, Wunderman and Burson Marseller. Several existing Grass Roots clients are based in Barcelona and new Promotions & Incentives opportunities are already identified, with a significant number of FMCG, pharmaceutical, financial and professional services organizations all in the vicinity.

Grass Roots Appoints David Taylor in New Role of Global Account Director

Grass Roots announced the appointment of David Taylor into the new role of Global Account Director, with sole focus on opportunities with WPP. Taylor will now split his time between his existing 'strategic meetings management' sales role for the Grass Roots Meetings & Events division and this new opportunity to develop Grass Roots' proposition as a provider of powerful integrated engagement solutions across all divisional areas of expertise and all geographies. He will be responsible for progressing a global strategic plan, identifying the most appropriate offerings and recommending various investments as necessary. Taylor's new role has also led to Hannah Wilkinson stepping up to take sole responsibility for sales and account management for the Meetings & Events division, and Sue Massey will extend her Head of Operations role to also look after 'strategic meetings management' implementation.

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April 23, 2015
Grass Roots America, Inc.

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