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November 28, 2015 8:30 AM ET

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Company Overview of Peet's Coffee & Tea, Inc.

Company Overview

Peet’s Coffee & Tea, Inc., together with its subsidiaries, operates as a specialty coffee roaster and marketer of fresh-roasted coffee and tea in the United States. It offers whole bean coffee and related products consisting of products for home brewing, tea, and packaged foods; and beverages and pastries. The company sells its Peet’s brand coffee and tea through various channels of distribution, including grocery stores, home delivery, office, and restaurant and foodservice accounts, as well as company-owned and-operated stores. As of January 1, 2012, it operated 196 retail stores in California, Colorado, Illinois, Oregon, Massachusetts, and Washington. Peet’s Coffee & Tea, Inc. was founded...

1400 Park Avenue

Emeryville, CA 94608-3520

United States

Founded in 1966

811 Employees





Key Executives for Peet's Coffee & Tea, Inc.

Chief Executive Officer and President
Age: 53
Chief Financial Officer, Vice President and Principal Accounting Officer
Age: 54
President of Retail
Age: 56
Chief Supply Chain Officer and Vice President
Age: 49
Vice President of Coffee
Compensation as of Fiscal Year 2015.

Peet's Coffee & Tea, Inc. Key Developments

Peets Coffee & Tea Faces Lawsuit with Regard to Overcharging Customers

A suit filed in Cook County Circuit Court alleged that Peets Coffee & Tea has knowingly overcharged customers who've purchased its French Press coffee. Dan Voelker, the Chicago litigation attorney who filed the suit on Oct. 30, said the suit is 'very similar to the suit filed against Subway, alleging the sandwich maker advertised foot-long sandwiches that were actually about a less than a foot.' In the Peets suit, Voelker said the coffee maker's 'in-store signage has been advertising its French Press coffee as containing 12- and 32-ounce servings, when they are actually at least 25% less than advertised.' The suit alleged that Peets acted to defraud the plaintiff, Robert Garrett, and other consumers, through false and misleading information via point-of-purchase in-store signage and menus intended to trick unsuspecting consumers. The proposed class action suit seeks unspecified damages on behalf of potentially thousands of customers who believed that they purchased more ounces of press pot coffee for their money than they actually received.

Peet’S Coffee & Tea Appoints Paul Clayton to President, Retail

Peet’s Coffee & Tea announced the appointment of Paul Clayton to President, Retail. Clayton joins Peet’s in early November and will report directly to President and CEO, Dave Burwick. In this role, Clayton will lead Peet’s retail business, which includes 237 company-owned stores across the United States. He will oversee all aspects of retail, including store and people operations, store design, merchandising, pricing, real estate and property development. Clayton is a world-class retail executive with three decades of experience in a variety of specialty retail, food and beverage industries. Most recently, he was CEO of Umami Restaurant Group, a specialty gourmet burger restaurant chain headquartered in Los Angeles.

Peet’s Coffee Introduces Javiva Blended, New Blended Iced Coffee Beverage

Peet’s Coffee introduced Javiva Blended, a new, blended iced coffee beverage now available in all Peet’s stores nationwide. Javiva, which means "coffee and life," is one of the only made-to-order blended iced coffee drinks in the U.S. that is made with fresh brewed coffee. Peet’s baristas are trained to hand craft every Javiva beverage using ice and three main ingredients: Fresh Brewed Coffee: Brewed throughout the day with Peet’s Baridi Blend, comprised of East African coffees from Kenya, Tanzania, Ethiopia and Rwanda. Fresh, Hormone-Free Milk: Peet’s fresh dairy products are hormone-free and customers may choose whole, 2% or non-fat options. Javiva can also be made with GMO-free soy or almond milk. Javiva Powder: Blend of non-fat dry milk, sugar and vanilla powder. Also, Javiva Light is a dairy-free option. Javiva Flavors: Javiva can be made regular, light or decaf. Javiva’s core flavor menu includes: Coffee (made with fresh brewed coffee) Coffee, Mocha, Caramel, Vanilla, Maple and Chocolate & Caramel Swirl. Espresso (made with hand-pulled shots of fresh espresso). Chai or Matcha Green Tea. Coffee-Free Flavors: Chocolate, Vanilla or Caramel. In addition, Javiva Regular contains no artificial flavors or colors, no preservatives and is wheat-free. Javiva Light is a dairy-free option that contains 50% fewer calories and 40% less sugar than Javiva Regular and is sweetened with monk fruit extract. Javiva Light also contains no artificial flavors or colors, no preservatives, no artificial sweeteners and is wheat-free.

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