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October 08, 2015 7:57 PM ET

Hotels, Restaurants and Leisure

Company Overview of Peet's Coffee & Tea, Inc.

Company Overview

Peet’s Coffee & Tea, Inc., together with its subsidiaries, operates as a specialty coffee roaster and marketer of fresh-roasted coffee and tea in the United States. It offers whole bean coffee and related products consisting of products for home brewing, tea, and packaged foods; and beverages and pastries. The company sells its Peet’s brand coffee and tea through various channels of distribution, including grocery stores, home delivery, office, and restaurant and foodservice accounts, as well as company-owned and-operated stores. As of January 1, 2012, it operated 196 retail stores in California, Colorado, Illinois, Oregon, Massachusetts, and Washington. Peet’s Coffee & Tea, Inc. was founded...

1400 Park Avenue

Emeryville, CA 94608-3520

United States

Founded in 1966

811 Employees





Key Executives for Peet's Coffee & Tea, Inc.

Chief Executive Officer and President
Age: 53
Chief Financial Officer, Vice President and Principal Accounting Officer
Age: 54
Chief Supply Chain Officer and Vice President
Age: 49
Vice President of Coffee
Director of Coffee Purchasing
Compensation as of Fiscal Year 2015.

Peet's Coffee & Tea, Inc. Key Developments

Peet’s Coffee Introduces Javiva Blended, New Blended Iced Coffee Beverage

Peet’s Coffee introduced Javiva Blended, a new, blended iced coffee beverage now available in all Peet’s stores nationwide. Javiva, which means "coffee and life," is one of the only made-to-order blended iced coffee drinks in the U.S. that is made with fresh brewed coffee. Peet’s baristas are trained to hand craft every Javiva beverage using ice and three main ingredients: Fresh Brewed Coffee: Brewed throughout the day with Peet’s Baridi Blend, comprised of East African coffees from Kenya, Tanzania, Ethiopia and Rwanda. Fresh, Hormone-Free Milk: Peet’s fresh dairy products are hormone-free and customers may choose whole, 2% or non-fat options. Javiva can also be made with GMO-free soy or almond milk. Javiva Powder: Blend of non-fat dry milk, sugar and vanilla powder. Also, Javiva Light is a dairy-free option. Javiva Flavors: Javiva can be made regular, light or decaf. Javiva’s core flavor menu includes: Coffee (made with fresh brewed coffee) Coffee, Mocha, Caramel, Vanilla, Maple and Chocolate & Caramel Swirl. Espresso (made with hand-pulled shots of fresh espresso). Chai or Matcha Green Tea. Coffee-Free Flavors: Chocolate, Vanilla or Caramel. In addition, Javiva Regular contains no artificial flavors or colors, no preservatives and is wheat-free. Javiva Light is a dairy-free option that contains 50% fewer calories and 40% less sugar than Javiva Regular and is sweetened with monk fruit extract. Javiva Light also contains no artificial flavors or colors, no preservatives, no artificial sweeteners and is wheat-free.

Mars Drinks Enters into Agreement with Peet's Coffee & Tea

Mars Drinks, a segment of Mars, Incorporated, has entered into an agreement with Peet's Coffee & Tea, to bring Peet's coffee to offices across North America. Peet's coffees are now available as part of Mars Drinks' workplace beverage portfolio, which includes FLAVIA brewers, coffees, espressos, teas and hot chocolates. Mars Drinks is offering three of Peet's most popular varieties, French Roast, Cafe Domingo and Colombia Luminosa, which are freshly-ground and packaged in Mars Drinks' proprietary, recyclable Freshpacks to ensure taste, quality and freshness. With a shared commitment to quality and freshness, the Mars Drinks' Peet's Freshpacks, under calibrated conditions, meet the in-cup requirements of the Specialty Coffee Association of America's (SCAA) gold cup standard.

Peet’S Coffee & Tea Opens New Store in Wrigley Building

Peet’s Coffee & Tea announced the opening of its new store in the iconic Wrigley Building at 400 North Michigan Avenue. Peet’s now has 17 retail locations across the greater Chicago area. Peet’s in the Wrigley Building showcases the company’s new, contemporary store design that takes the coffee shop experience to a higher level, similar to the way Peet’s crafts its coffee, while connecting people to the history and character of the building. The 1,140 square-foot store, located in the South Tower off the central plaza, incorporates the building’s vaulted ceilings and is designed with natural materials including honed Carrera marble counters, custom light fixtures and espresso-stained oak casework. It also features an historic, 1930 architectural photo of the Wrigley Building, a living wall of plants similar to the ivy-covered outfield walls at Wrigley Field, and a wood carved map of the Chicago skyline. The café will also offer patio seating during summer months.

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