SSA & Company, LLC provides management consulting services for small and medium Fortune 500 companies and venture/PE-backed companies, and high-growth companies in Asia, Latin America, Europe, and the Middle East. It offers cycle time reduction, efficiency improvements, complexity reduction, sales, cash and inventory management, and product development services for aerospace, chemicals, automotive, basic manufacturing, and other sectors; and services to improve working capital, enhance asset management, and mitigate risk for companies in the upstream, midstream, and downstream sectors of the oil and gas industry and electric generation, transmission, and distribution. The company also provid...
630 Fifth Avenue
New York, NY 10111
Founded in 1994
SSA & Company Announces New Partnership With Jerry Della Femina
Aug 14 13
SSA & Company announced a partnership focused on achieving efficiencies in advertising - and driving a productive balance between creativity and efficiency. Recognizing the transformation in advertising from an industry driven exclusively by creativity to one in which data analysis and digital targeting play an increasingly important role, SSA and famed advertising executive Jerry Della Femina have formed a partnership to help companies address the challenges of the changing face of the advertising industry. The objectives of this partnership were recently framed in an op-ed article in the Financial Times co-written by Della Femina and SSA after a year of exploration. The SSA/Della Femina partnership was created with the belief that reliance simply on placing a brand name and tagline in front of the right consumer at the right time in the right place to sell products and services is not enough to build strong brands and customer loyalty. The partners believe that the heart of successful advertising will always be big ideas and creativity - but married with today's capabilities of measuring and managing efficiency. The partnership has started to focus on three core activities: Performing forensic investigation of a brand's current marketing and advertising to identify ways to eliminate waste and set up systems that reduce the chances of producing ineffective advertising output; Developing best practices around how to optimize a company's creative and marketing budgets, processes and organizational structures, and get the best performance from their advertising agencies; and Conducting research, analysis and insights for companies around processes and technologies that are addressing the nexus between creativity and efficiency.