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October 08, 2015 7:13 PM ET


Company Overview of Nielsen (India) Private Limited

Company Overview

Nielsen (India) Private Limited measures and analyzes consumer confidence internationally. It offers retail and shopper marketing, brand and portfolio management, pricing and promotion strategies, product innovation and renovation, and social media intelligence services. The company also measures the shopping and media consumption of consumers; and viewership data and analytics primarily for the media and advertising industries across television, online, and mobile screens. In addition, it provides retail transactional measurement data, consumer behavior information, and strategic insights that influence its clients' key business decisions. It serves media, consumer packaged goods, telecom, ...

Godrej IT Park

C block, 6th Floor

Godrej Business District

Phirjshanagar, LBS Marg, Vikhrolli

Mumbai,  400079


Founded in 1983


91 22 6663 2500


91 22 6663 2501

Key Executives for Nielsen (India) Private Limited

Chief Financial Officer
Age: 45
Executive Director
Chief Economist
Associate Director of Marketing & Communications for South Asia
Compensation as of Fiscal Year 2015.

Nielsen (India) Private Limited Key Developments

Broadcast Audience Research Council of India Appoints Nielsen to Conduct Universe Estimation Study

The Broadcast Audience Research Council of India (BARC India) appointed Nielsen as the agency to conduct India's Universe Estimation study on television ownership and viewing habits. The study will provide the marketing industry with an in-depth understanding on count and composition of television households in the country, with updated numbers over time as industry currency, addressing questions such as number of televisions per household, viewers and viewing habits. Nielsen was chosen after a rigorous pitch process, and was awarded the contract based on its superior understanding of the environment and challenges; and the use of novel technology and processes. As part of the study, Nielsen will cover 0.3 million households sample size, and the first round of findings will be released by BARC in early 2016. The study will be conducted using innovative technology, and with a digital focus. Tools and methods like Computer Aided Personal Interviews, GPS technology, and phone number validation via OTPs will be deployed to ensure greater efficiency in the interview process, increased accuracy and transparency through the end-to-end process.

Laveesh Bhandari to Join Nielsen as Chief Economist

Nielsen Holdings N.V.'s (NLSN) Nielsen India has acquired Indicus Analytics for an undisclosed amount, according to several media reports. Indicus Analytics will merge with Nielsen India, and Indicus' founder and managing director Laveesh Bhandari will join Nielsen as chief economist.

Nielsen India Seeks Acquisitions

ACNielsen ORG-MARG Private Limited also known as Nielsen India is looking for companies working in analytics and information technology (IT) space. President of Nielsen India Region, Piyush Mathur said, ""Yes, we are. We have created a pipeline and hired a merger and acquisition person. There is one in the pipeline at present.", when asked if Nielsen is looking for acquisitions.

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