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February 11, 2016 8:17 AM ET


Company Overview of Lopez Negrete Communications, Inc.

Company Overview

Lopez Negrete Communications, Inc., a marketing agency, provides Hispanic marketing and communications services to various companies in the United States. The company offers a range of advertising, marketing, and public relations services. Its portfolio includes print, radio, television, and interactive solutions. The company was founded in 1985 and is based in Houston, Texas with additional offices in Los Angeles, California; and New York, New York.

3336 Richmond Avenue

Suite 200

Houston, TX 77098

United States

Founded in 1985





Key Executives for Lopez Negrete Communications, Inc.

Co-Founder, Chief Executive Officer, President and Chief Creative Officer
Chief Operating Officer, Chief Financial Officer and Executive Vice President
Executive Creative Director
Managing Director of Brand Leadership
Managing Director of Brand Leadership
Compensation as of Fiscal Year 2015.

Lopez Negrete Communications, Inc. Key Developments

Colette Peterson Joins Lopez Negrete Communications as Senior Director of Media Strategies

Colette Peterson, formerly of FCB and General Motors Mediaworks, has joined Lopez Negrete Communications, Inc. as senior director of media strategies. Peterson has joined to lead the Lopez Negrete media team across Lopez Negrete's offices in Burbank, CA; Houston, TX; New York City, NY; and Mexico City, Mexico. A veteran of the industry with more than 20 years of experience, Peterson brings her expertise in strategic planning, account management, resource management and more to all Lopez Negrete clients. Peterson will be working out of Lopez Negrete'sBurbank facilities, where she will work closely with some of Lopez Negrete's biggest media clients, such as NBC Universal Motion Pictures Group.

Lopez Negrete Communications, Inc. Unveils New Social Media Intelligence Center at its Houston Headquarters

Lopez Negrete Communications, Inc. unveiled a new Social Media Intelligence Center at its Houston headquarters. The new command center will be utilized by the agency's digital and social media teams to monitor, analyze and engage real-time social conversations for its premier list of clients. Through the social media intelligence center, Lopez Negrete Communications will provide campaign-specific and real-time analytics, content development and strategy, proactive social media outreach, competitive analysis, media performance, trends and buzz tracking as well as community management and training. The Social Media Intelligence Center will handle daily workflow and triage operations, as well as emergency response and crisis communications needs as they arise.

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