Georg Jensen A/S manufactures gold, silver, platinum, and diamond jewelry, watches, cutlery, and hollowware, as well as design items for home and office customers. It offers jewelry products, such as bangles and bracelets, brooches, earrings, pendants and necklaces, rings, heritage collections, men's collections, and cufflinks; various watches for men and women; and silverware, which include cutlery, silver gifts, key rings, and silver vases. The company also provides living products, including masterpieces, vases, accessories, bowls and trays, pitchers and carafes, stainless steel cutlery, small gifts, clocks and weather stations, and candleholders, as well as tea and coffee, outdoor, bar a...
Sondre Fasanvej 7
Founded in 1904
Georg Jensen Announces New Stores and Baselworld
Mar 18 15
Georg Jensen announced that it will return to Baselworld after a five-year absence, as part of its strategic brand and retail redeployment. This will be supported by increasing its global points of sale, including brand-new store openings in London, Munich and Beijing. Collaborations with renowned industrial designer Marc Newson CBE and acclaimed jewellery designer Jordan Askill will also contribute to re-establishing the brand under a unified and design-driven global vision. New retail launches scheduled for spring and summer 2015 will support this refocused design-driven vision. In London, the Bond Street will relocate from its current location to nearby Mount Street in August 2015, to cater to the design-conscious customer in search of niche brands. Additionally, as part of the multifaceted retail strategy to support other key customer segments in the UK, Georg Jensen will also open boutiques in Royal Exchange and The Village - Westfield London's luxury retail hub - in the spring. In Selfridges, the Georg Jensen concession has moved to the Wonder Room, while a new silverware concession will launch this summer in Harrods, doubling the company's UK retail footprint to over 3,000 ft. Likewise, to cater to design-minded consumers in Europe the brand will introduce in Munich in May 2015, in which all product categories will be showcased under one roof, echoing the recently-launched in Oslo and the newly-refurbished in Copenhagen. In Asia, Georg Jensen will enter the Chinese market with the unveiling of the House of Jensen, a restored residence located in a historic hutong in Beijing. The 3,600 ft space will be adjacent to Beijing Centre for the Arts - and will house a boutique and a Danish cuisine café providing the complete Georg Jensen lifestyle. All of the new boutiques will feature the new store concept: metallic Art Deco elements and sculptural lighting fixtures mixed with the smooth, clean lines of Scandinavian minimalism, offset by hand-crafted materials such as refined sandstone and warm, slatted wood. This modern backdrop will provide a gallery-like environment for the design collaborations and revitalised collections across all of Georg Jensen's key categories: silver, jewellery, watches, home and men's.