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November 24, 2015 8:20 PM ET

Capital Markets

Company Overview of Cetera Advisors LLC

Company Overview

Cetera Advisors LLC is an independent broker-dealer and registered investment adviser company that provides various services and products to financial professionals in the United States. The company provides wealth management services, including advisory, research, due diligence, assistance in complex planning matters, insurance services, trust services, and wealth management training and education. It also provides education and professional development services that include conducting annual advisors conferences, awards conferences, OSJ training, and training and marketing events, as well as a training program for developing comprehensive wealth management skills, learning new investment s...

4600 South Syracuse Street

Suite 600

Denver, CO 80237-2769

United States

Founded in 1979





Key Executives for Cetera Advisors LLC

Chief Executive Officer
Age: 45
Vice President of New Business Development
Director of Supervisory Operations
Director of Transition Services
Compensation as of Fiscal Year 2015.

Cetera Advisors LLC Key Developments

Financial Industry Regulatory Authority Orders 12 Firms to Pay Restitution Totaling More than $4 Million and Fines Totaling More than $2.6 Million for Failing to Apply Available Sales Charge Discounts to Customers’ Purchases of Unit Investment Trusts and Related Supervisory Failures

The Financial Industry Regulatory Authority (FINRA) announced that it has ordered 12 firms to pay restitution totaling more than $4 million and fines totaling more than $2.6 million for failing to apply available sales charge discounts to customers’ purchases of Unit Investment Trusts (UITs), and related supervisory failures. FINRA imposed sanctions against the following firms: First Allied Securities, Inc. of San Diego, CA, was ordered to pay $689,647 in restitution and fined $325,000. Fifth Third Securities, Inc. of Cincinnati, OH, was ordered to pay $663,534 in restitution and fined $300,000. Securities America, Inc. of La Vista, NE, was ordered to pay $477,686 in restitution and fined $275,000. Cetera Advisors LLC of Denver, CO, was ordered to pay $452,622 in restitution and fined $250,000. Park Avenue Securities LLC of New York, NY, was ordered to pay $443,255 in restitution and fined $300,000. Commonwealth Financial Network of Waltham, MA, was ordered to pay $357,521 in restitution and fined $225,000. MetLife Securities, Inc. of New York, NY, was ordered to pay $349,748 in restitution and fined $300,000. Comerica Securities of Detroit, MI, was ordered to pay $197,757 in restitution and fined $150,000. Cetera Advisor Networks LLC of El Segundo, CA, was ordered to pay $151,108 in restitution and fined $150,000. Ameritas Investment Corp. of Lincoln, NE, was ordered to pay $128,544 in restitution and fined $150,000. Infinex Investments, Inc. of Meridian, CT, was ordered to pay $109,627 in restitution and fined $150,000. The Huntington Investment Company of Columbus, OH, was ordered to pay $60,973 in restitution and fined $75,000. A UIT is a type of investment company that offers redeemable units of a generally fixed portfolio of securities that terminate on a specific date. UIT sponsors generally offer sales charge discounts to investors, known as "breakpoint discounts" and "rollover and exchange discounts." A breakpoint discount is a reduced sales charge based on the dollar amount of the purchase—the higher the amount the greater the discount. Breakpoints generally function as a sliding reduction in the sales charge percentage available for purchases, usually beginning at $25,000 or $50,000 (or the corresponding number of units). A rollover or exchange discount is a reduced sales charge that is offered to investors who use the termination or redemption proceeds from one UIT to purchase another UIT. In March 2004, FINRA issued a Regulatory Notice to firms titled, Unit Investment Trust Sales, to remind broker-dealers that they should develop and implement procedures to ensure customers receive appropriate sales charge discounts for UITs. In concluding these settlements, the firms neither admitted nor denied the charges, but consented to the entry of FINRA’s findings.

Cetera Advisors LLC to Provide Registered Investment Advisory and Broker-Dealer Services to Comprehensive Strategies

Cetera Advisors LLC announced that it will provide broker-dealer and custodial services to Comprehensive Strategies. Comprehensive Strategies expects to utilize the advisor platforms, tools and resources provided by Cetera Financial Group to its member broker-dealer firms to drive a greater level of personalization in the way Comprehensive Strategies communicates with its clients and centers of influence. In addition, Comprehensive Strategies expects to enhance its ability to directly manage client assets, and more rapidly address complex client needs that span wealth management, intergenerational estate planning and tax solutions.

Cetera Advisors Appoints Erinn Ford as President

Cetera Financial Group announced that Erinn Ford has been named president of Cetera Advisors. Ms. Ford will report directly to Brett Harrison, formerly both president and CEO of Cetera Advisors, who will continue as CEO of Cetera Advisors while also assuming an expanded executive role at Cetera Financial Group reporting to Larry Roth. Ms. Ford has more than 20 years of experience in the financial services industry. She joined Cetera Financial Group in 2012 as senior vice president, advisor relations for Cetera Advisors. Prior to joining Cetera, she served as chief operations officer and chief marketing officer of an independent broker-dealer and RIA.

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