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November 25, 2015 4:30 PM ET

Household Durables

Company Overview of Dyson Ltd.

Company Overview

Dyson Ltd. manufactures and supplies vacuum cleaners, fans and heaters, hand dryers, accessories, and groom tools. It offers upright, cylinder, cordless, and handheld vacuum cleaners; desk, tower, and pedestal fans; humidifiers; and spares and replacement parts, as well as tangle-free turbine tools. The company sells its products through retailers in the United Kingdom; and online. Dyson Ltd. was founded in 1991 and is based in Malmesbury, United Kingdom with additional offices in Australia, China, Great Britain and Ireland, the Netherlands, the United States, Japan, Spain, France, Hong Kong, Germany, Canada, Italy, and Singapore/Malaysia.

Tetbury Hill

Malmesbury,  SN16 0RP

United Kingdom

Founded in 1991


44 1666 827200


44 1666 827298

Key Executives for Dyson Ltd.

Chief Executive
Founder and Chief Engineer
International Marketing Director
Hr Director for South East Asia
Marketing Director
Compensation as of Fiscal Year 2015.

Dyson Ltd. Key Developments

LG Electronics Sues Dyson over Ad Campaign in Australia

LG Electronics has recently filed an injunction against Dyson to stop its ad campaign in Australia that claims its cordless vacuum cleaner boasts ‘the suction power’ among rivals. The Korean tech giant said Dyson's claims are misleading consumers, saying its Cord Zero Cyking produces twice the suction power of Dyson's V6 cleaner. LG's Cyking has a maximum suction power of 200 watts, double the 100 watts of Dyson's V6. The lawsuit comes after LG launched the newest vacuum cleaner globally this year. Australia, where almost half the market is dominated by Dyson, is one of the strategic markets for the company's latest push. He also showed confidence in the upcoming court ruling by the Australian Federal Court.

Dyson to Launch First Robot Vacuum in Japan

Dyson Ltd. will launch its first robotic vacuum cleaner in Japan. The Dyson 360 Eye, priced at JPY 149,040, will be available at the company's direct outlet in Tokyo's Omotesando shopping district from October 23 and at 65 retail stores in major Japanese cities from October 26. The new product employs Dyson's cyclone technology and features what the company claims to be the greater suction power of any robotic vacuum cleaner. A 360-degree camera in the Dyson 360 Eye interprets obstacles, such as furniture, and helps the machine to clean rooms efficiently.

Dyson Ltd. to Open 1st Direct Store in Tokyo's Omotesando Shopping District

Dyson Ltd. will open its first direct outlet in Tokyo's Omotesando shopping district. The company's priority is to cater to consumers who quickly respond to new products. Visitors to the store can try out products and receive detailed explanations of the technology behind them from company's staff. They can also compare the suction power of vacuum cleaners by scattering a variety of garbage samples on four kinds of floors--wooden or plastic flooring, tatami straw mat, carpet and tile. Other products on sale include fan heaters.

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