February 26, 2017 1:24 PM ET

Household Durables

Company Overview of Dyson Ltd.

Company Overview

Dyson Ltd. designs and manufactures vacuum cleaners, fans and heaters, lighting products, hand dryers, and tools. The company provides upright, cylinder, and cordless vacuum cleaners, as well as accessories; fan heaters and humidifiers; and CSYS task lights and Cu-Beam suspended lights. It markets and sells its products through retailers in the United Kingdom and internationally; and online. The company was founded in 1991 and is headquartered in Malmesbury, United Kingdom. Dyson Ltd. operates as a subsidiary of Dyson James Ltd.

Tetbury Hill

Malmesbury,  SN16 0RP

United Kingdom

Founded in 1991


44 1666 827200


44 1666 827298

Key Executives for Dyson Ltd.

Chief Executive
Founder and Chief Engineer
International Marketing Director
Hr Director for South East Asia
Marketing Director
Compensation as of Fiscal Year 2016.

Dyson Ltd. Key Developments

LG Electronics to Drop Charges against Dyson

LG Electronics has announced that it will drop all charges it has filed against Dyson over antitrust issues. Earlier in February, Dyson hosted a demonstration for media and bloggers and compared performances of wireless vacuum cleaners from diverse brands including its own and LG Electronics. At that time, the British company had drawn criticism for comparing its device, which costs more than KRW 1 million in Korea, with cheaper models of other brands. Right after the event, LG Electronics sent an official letter to Dyson's founder and chief engineer James Dyson and the company's CEO Max Conze urging an apology about the unfair comparison and a pledge not to repeat the comparison in the future. But the British company did not accept the request at that time. Later on April 5, LG Electronics sued Dyson at the Seoul Central District Prosecutors' Office over business obstruction and breaches of antitrust laws and advertising acts. On the same day, the Korean electronics company also reported to the Fair Trade Commission (FTC) that Dyson violated advertising rules. Consequently, the prosecution raided the office of Dyson's exclusive distributor in Korea on June 3. The British company expressed regret over exercising a negative influence on LG Electronics, though it did not intend to undermine the Korean company or its products. In a separate case in October last year, LG Electronics filed a final injunction with the Federal Court of Australia against Dyson, urging it to stop false advertising. At that time, the Korean electronics company pointed out that Dyson was misleading consumers by using ad copy that read: the most powerful cordless vacuums' and twice the suction power of any cordless vacuums,' even when LG Electronics' CordZero Cyking with stronger output had already been available in the market. According to LG Electronics, its vacuum cleaner CordZero Cyking has up to 200 watts (W) output compared to Dyson's wireless vacuum stick the V6 at 100W. Dyson accepted LG Electronics' request and the latter dropped the lawsuit it had filed against the British company in Australia.

LG Electronics Sues Dyson over Ad Campaign in Australia

LG Electronics has recently filed an injunction against Dyson to stop its ad campaign in Australia that claims its cordless vacuum cleaner boasts ‘the suction power’ among rivals. The Korean tech giant said Dyson's claims are misleading consumers, saying its Cord Zero Cyking produces twice the suction power of Dyson's V6 cleaner. LG's Cyking has a maximum suction power of 200 watts, double the 100 watts of Dyson's V6. The lawsuit comes after LG launched the newest vacuum cleaner globally this year. Australia, where almost half the market is dominated by Dyson, is one of the strategic markets for the company's latest push. He also showed confidence in the upcoming court ruling by the Australian Federal Court.

Dyson to Launch First Robot Vacuum in Japan

Dyson Ltd. will launch its first robotic vacuum cleaner in Japan. The Dyson 360 Eye, priced at JPY 149,040, will be available at the company's direct outlet in Tokyo's Omotesando shopping district from October 23 and at 65 retail stores in major Japanese cities from October 26. The new product employs Dyson's cyclone technology and features what the company claims to be the greater suction power of any robotic vacuum cleaner. A 360-degree camera in the Dyson 360 Eye interprets obstacles, such as furniture, and helps the machine to clean rooms efficiently.

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