September 29, 2016 3:45 AM ET


Company Overview of TBWA Chiat/Day Inc.

Company Overview

TBWA Chiat/Day Inc. assists brands in finding strategic and creative white space through disruptive ideas. TBWA Chiat/Day Inc. was formerly known as Chiat/Day Inc. and changed its name to TBWA Chiat/Day Inc. in 1995. The company was founded in 1962 and is headquartered in New York, New York with additional offices in Los Angeles, California; Nashville, Tennessee; Dallas, Texas; Chicago, Illinois; and Minneapolis, Minnesota. TBWA Chiat\Day, Inc. operates as a subsidiary of TBWA Worldwide Inc.

488 Madison Avenue

New York, NY 10022

United States

Founded in 1962





Key Executives for TBWA Chiat/Day Inc.

Chief Executive Officer
Age: 50
Chief Financial Officer
Chief Executive Officer of TBWA\Worldwide and President of TBWA\Worldwide
President of TBWA\Chiat\Day New York
Compensation as of Fiscal Year 2016.

TBWA Chiat/Day Inc. Key Developments

Intel Corporation Names TBWA\Chiat\Day for Global B2B Creative Duties

TBWA\Chiat\Day has been named Global B2B Agency of Record for Intel Corporation. Following a three-month pitch led by the client, TBWA\Chiat\Day was awarded creative and strategic duties in a shared effort between its Los Angeles and New York offices, working in close partnership with TBWA teams in other key client markets, including TBWA\London, TBWA\Hakuhodo in Japan, TBWA\Greater China, TBWA\Düsseldorf, and Omnicom sister shop Doremus, who will operate as B2B lead generation partners on the business. TBWA, who will run the business out of Los Angeles, will be tasked with developing a platform that translates into an integrated global campaign aimed at senior business and IT decision makers around the world.

TBWA\Chiat\Day Los Angeles Announces New Promotions

TBWA\Chiat\Day Los Angeles announced two creative promotions on the Gatorade account. Renato Fernandez, who was promoted to Worldwide Creative Director last year, has been named Executive Creative Director on the business, and Associate Creative Director Doug Menezes has been promoted to the role of Creative Director. Fernandez will partner with fellow ECDs Linda Knight and Matt Heath to help guide TBWA\Chiat\Day LA's creative department and product under newly minted Chief Creative Officer Brent Anderson. Fernandez began his advertising career in 1994 in his hometown of Curitiba, Brazil and later joined Almap/BBDO, where he worked on top-tier brands including Volkswagen, Gatorade and Havaianas. The creative promotions are in addition to the promotion of long-time agency strategist Scott MacMaster, who was named Executive Strategy Director on the Gatorade business earlier this month.

TBWA\Chiat\Day Los Angeles Expands Executive Leadership Team

TBWA\Chiat\Day Los Angeles announced an expanded leadership team, with C-level promotions across several departments to accelerate recent progress, and set equal focus on the agency's core creative product and vision for the future. Executive Creative Director Brent Anderson has been named Chief Creative Officer, and Group Planning Director Neil Barrie has been named Chief Strategy Officer. The two will join the agency executive leadership team, which also includes newly minted agency President Erin Riley, as well Stephen Butler, Nick Barham and Tanya LeSieur. Butler, who has led creative as CCO since 2014, will move to the new role of Creative Chairman, charged with driving agency vision, creative culture and development. Working alongside Barham, who was named Global Chief Strategy Officer for TBWA Worldwide in March of last year, and Riley, the three will focus on enterprise vision for Los Angeles, ensuring the agency and its brand partners are future-focused and poised for continued growth. Anderson, Barrie and Chief Production Officer Tanya LeSieur will be charged with further amplifying the agency's focus on creative product across all brands. As Chief Creative Officer, Brent Anderson will assume the day-to-day creative leadership and responsibility for the creative product across all agency accounts. As Chief Strategy Officer, Neil Barrie will drive the strategic direction across all agency accounts.

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