February 25, 2017 11:09 PM ET


Company Overview of TBWA Chiat/Day Inc.

Company Overview

TBWA Chiat/Day Inc. assists brands in finding strategic and creative white space through disruptive ideas. TBWA Chiat/Day Inc. was formerly known as Chiat/Day Inc. and changed its name to TBWA Chiat/Day Inc. in 1995. The company was founded in 1962 and is headquartered in New York, New York with additional offices in Los Angeles, California; Nashville, Tennessee; Dallas, Texas; Chicago, Illinois; and Minneapolis, Minnesota. TBWA Chiat\Day, Inc. operates as a subsidiary of TBWA Worldwide Inc.

488 Madison Avenue

New York, NY 10022

United States

Founded in 1962





Key Executives for TBWA Chiat/Day Inc.

Chief Executive Officer
Age: 50
Chief Executive Officer of TBWA\Worldwide and President of TBWA\Worldwide
President of TBWA\Chiat\Day New York
President of Los Angeles
Age: 45
Compensation as of Fiscal Year 2016.

TBWA Chiat/Day Inc. Key Developments

TBWA\Chiat\Day Names Renato Fernandez to the Role of Chief Creative Officer

TBWA\Chiat\Day Los Angeles announced that Executive Creative Director Renato Fernandez has been elevated to the role of Chief Creative Officer. A six-year veteran of the agency, Fernandez steps into the role last held by Brent Anderson, who moved to TBWA\Media Arts Lab to become Chief Creative Officer. Fernandez, who has led creative on the agency's Gatorade account both in the U.S. and globally, will remain at the helm of the sports fuel brand while also assuming creative leadership across the agency's full roster of clients and overseeing the creative department. Fernandez has been with TBWA\Chiat\Day since 2011, when he relocated from Brazil to Los Angeles to serve as Associate Creative Director. He is recognized as one of the best integrated creative directors, delivering the type of epic, culturally relevant work that is a hallmark of TBWA\Chiat\Day, while pushing boundaries of technology and social with thoroughly modern creative ideas.  In 2014, he assumed creative leadership of the agency's Gatorade U.S. business and, in 2015, took over all global projects as Worldwide Creative Director. He is credited with awarding-winning work that includes Gatorade's now legendary farewell films for retiring athletes Derek Jeter ("Made in New York"), Abby Wambach and Peyton Manning. As Executive Creative Director, he led the brand's successful launch of the first in-app Snapchat multi-level video game honoring Serena Williams in her quest to win a 23rd Grand Slam victory as well as new work for Principal Financial, set to break in the coming months.

TBWA\Chiat\Day Appoints John Deschner as Chief Innovation Officer and Managing Director

TBWA\Chiat\Day President Erin Riley announced that the agency has hired John Deschner as Chief Innovation Officer and Managing Director. A newly created hybrid role at the agency, Deschner will be charged with furthering the company's digital and content capabilities, as well as implementing inventive platforms and processes beyond digital to ensure that innovation is woven into the very fabric of the agency, from operations to accounts to culture. He will serve as a key leader across departments, while directly overseeing key digital functions, including creative technology, integrated production and social media management and strategy. A member of the agency executive team, Deschner will report directly to Riley. The move marks Deschner's return to Los Angeles from Kuala Lumpur, where he has served as CEO of Ogilvy Malaysia since August 2015, overseeing several agencies including Ogilvy & Mather, OgilvyOne, Ogilvy PR, Hogarth + Ogilvy, and Bates CHI & Partners, and while helping the agency group grow and develop their digital and content capabilities. Prior to joining Ogilvy, Deschner spent nearly four years at Deutsch LA, rising to the role of EVP, Executive Director of the agency's digital account management group. He was responsible for the health, growth and success of all major digital initiatives for clients such as HTC, Volkswagen, Target and Nintendo, and also helped to develop and lead the agency's invention practice.

Intel Corporation Names TBWA\Chiat\Day for Global B2B Creative Duties

TBWA\Chiat\Day has been named Global B2B Agency of Record for Intel Corporation. Following a three-month pitch led by the client, TBWA\Chiat\Day was awarded creative and strategic duties in a shared effort between its Los Angeles and New York offices, working in close partnership with TBWA teams in other key client markets, including TBWA\London, TBWA\Hakuhodo in Japan, TBWA\Greater China, TBWA\Düsseldorf, and Omnicom sister shop Doremus, who will operate as B2B lead generation partners on the business. TBWA, who will run the business out of Los Angeles, will be tasked with developing a platform that translates into an integrated global campaign aimed at senior business and IT decision makers around the world.

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