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March 28, 2015 11:44 PM ET

Internet Software and Services

Company Overview of isocket, inc.

Company Overview

isocket, inc. operates an API-based platform for the automation of reserved media sales. The company’s platform automates order fulfillment, campaign management, payment flows, and billing. It serves publishers and advertisers. The company was incorporated in 2007 and is based in San Francisco, California with additional offices in New York City. As of November 13, 2014, isocket, inc. operates as a subsidiary of The Rubicon Project, Inc.

2 Shaw Alley

2nd Floor

San Francisco, CA 94105

United States

Founded in 2007



Key Executives for isocket, inc.

Chief Executive Officer
Age: 51
Chief Financial Officer and Chief Operating Officer
Chief Technology Officer
Vice President of Sales and Business Development
Compensation as of Fiscal Year 2014.

isocket, inc. Key Developments

iSocket Appoints Karl Bunch as Chief Technology Officer

iSocket announced that former AppNexus executive Karl Bunch has joined the company in the newly-created position of Chief Technology Officer responsible for overseeing the company's product vision. Mr. Bunch comes to iSocket from AppNexus (New York) where he served as VP of Product Management since January operating the business globally across numerous different regional markets. Before that, Mr. Bunch was President of The Rubidium Group, LLC for almost 14 years.

MediaMath Partners with Yahoo, Microsoft Corp, iSocket, Shiny Ads and Yieldex to Launch Automated Guaranteed Premium Media Buying Within TerminalOne

MediaMath announced its strategic partnerships with Yahoo, Microsoft Corp, iSocket, Shiny Ads and Yieldex, becoming the first technology partner to provide digital marketers with automated, direct access to both guaranteed, premium inventory and non-guaranteed inventory through its TerminalOne Marketing Operating System(TM). Through its Automated Guaranteed offering, MediaMath customers are able to leverage the impact of top-tier placements of premium publishers previously only available through manual direct sales channels, while also benefiting from the seamless workflow and efficiency of programmatic media buying. Marketers can now achieve greater success by managing their real-time bidding (RTB) and premium guaranteed buys through one system. Furthermore, incorporating Automated Guaranteed in programmatic media channels offers buyers the ability to take advantage of improved campaign controls, smarter algorithmic decisioning, along with the advanced reporting and insights that one receives with open exchange buying. MediaMath buyers are able to easily identify and purchase publisher deals through the Deal Discovery app, accessible in TerminalOne. This offering provides clients with the ability to get inventory availability, pricing, and place guaranteed buys in an automated manner based on client buy parameters. Buyers will be able to programmatically execute guaranteed deals at fixed prices with sites like Yahoo, MSN, as well as premium sites in the iSocket publisher catalog such as Condé Nast, Forbes and USA Today. Yahoo, Microsoft and iSocket, each with unique targeting capabilities for buyers, are the first to integrate within TerminalOne(TM), with Yieldex and Shiny Ads inventory coming soon. Current integrated partners provide U.S.-based guaranteed inventory, but access to global inventory will be available soon.

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