August 28, 2016 8:58 PM ET

Internet Software and Services

Company Overview of BDNA Corporation

Company Overview

BDNA Corporation, an enterprise information technology (IT) intelligence company, provides Data as a Service solutions. It offers Technopedia, a categorized repository of information on enterprise software and hardware; and BDNA Normalize that aggregates deployment data from configuration and discovery sources, resolves conflicts and duplicates, and normalizes data using the industry’s catalog of IT product data. The company also offers BDNA Discover, an IT asset discovery tool and asset inventory solution that discovers physical and virtual hardware and software products; and BDNA Normalize for Purchase Orders that provides data clarity and consistency across purchasing systems and other IT...

339 North Bernardo Avenue

Suite 206

Mountain View, CA 94043

United States

Founded in 2000





Key Executives for BDNA Corporation

Co-Founder, Chief Executive Officer and Director
Chief Financial Officer
Executive Vice President of Engineering and Operations
Vice President of Cloud Services
Compensation as of Fiscal Year 2016.

BDNA Corporation Key Developments

BDNA Corporation Appoints Dave Pomeroy as Chief Financial Officer

BDNA Corporation announced that veteran financial executive Dave Pomeroy has joined the team as chief financial officer. Pomeroy will lead BDNA’s finance, human resources and legal teams, as well as apply his operational experience to support BDNA’s accelerated growth. Pomeroy joins BDNA with more than 20 years of experience in finance, including holding senior finance positions at Apple, Yahoo and Microsoft. Before joining BDNA, Pomeroy served as the chief financial officer at Symphony Communication Services, where he grew the finance and operations team while leading a $100 million equity financing for the company. Pomeroy also served as the chief financial officer for Rhythm NewMedia, where he oversaw finance, administration and operations. In his new role, Pomeroy will bring strategic counsel to BDNA as the company continues to grow its client base and expand its focus in global markets.

BDNA Appoints Larry Vaughan as Executive Vice President of Worldwide Sales and Services

BDNA announced the appointment of Larry Vaughan as the executive vice president of worldwide sales and services. Vaughan joins the company with more than 30 years of experience in sales and executive management in the hardware, software and professional services industries. He will oversee domestic and international sales strategy. Vaughan joins the company after four years as senior vice president of worldwide sales at custom wireless solutions provider Meru Networks, where he oversaw a $100 million annual quota and led executive teams in North America, EMEA and APAC.

BDNA Introduces New Release of Data Platform

BDNA announced the release of BDNA Data Platform 5.0 to fortify IT asset management. The new platform includes Private eCatalogs, a robust API and a new cohesive user interface for Technopedia and Normalize solutions, providing businesses with more powerful tools to manage today’s corporate IT asset landscape. BDNA’s Data Platform consolidates and standardizes data from disparate sources and perspectives into a cohesive centralized data source ready for easy consumption and comprehension. Users have unified access to their data enriched with market, environment, and user contexts from a central platform that supports various consumption channels. BDNA’s Private Catalog gives end users the ability to create and track their own private products and intellectual property. Information in their custom catalog remains private, but it is accessible through all the standard data consumption components of the platform. From the end-user perspective, Private Catalog is seamlessly integrated with Technopedia and BDNA Normalize™.

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