July 21, 2017 1:38 AM ET

Internet Software and Services

Company Overview of BDNA Corporation

Company Overview

BDNA Corporation delivers enterprise technology data that drives the business decisions. It offers BDNA Platform that consolidates and standardizes data from disparate sources into a cohesive centralized data source; BDNA Discover, a solution that delivers unprecedented insights into the IT environment with a patented non-intrusive agentless technology that identifies hardware and software assets; BDNA Normalize, a solution that normalizes the data to create accurate and relevant information; and BDNA Analyze, an interactive approach that empowers users to access, discover, and report various types and sizes of IT inventory data. The company serves various industries, including technology, f...

339 North Bernardo Avenue

Suite 206

Mountain View, CA 94043

United States

Founded in 2000





Key Executives for BDNA Corporation

Co-Founder, Chief Executive Officer and Director
Chief Financial Officer
Executive Vice President of Engineering and Operations
Vice President of Cloud Services
Compensation as of Fiscal Year 2017.

BDNA Corporation Key Developments

BDNA Corporation Names Tom Bosch as Vice President of Business Partners and Strategic Alliances

BDNA Corporation has named veteran sales and marketing executive, Tom Bosch, as vice president of business partners and strategic alliances to lead the effort. Bosch will lead BDNA's key collaborative technology alliance and system integrator efforts, along with establishing a global channels operation. In his new role, he will focus on expanding BDNA's technology partners and strategic alliances. He will also look to broaden the company's reach to global system integrators and value-added resellers. Bosch joined BDNA in 2015 as director of Sales for the Southeast Region, taking on leadership roles with strategic accounts. Prior to that, he was at Flexera Software, where he supported key accounts with their software license management solutions. He held previous sales, marketing and business development management roles at Data Systems International and ITG Corp.

BDNA Expands Capabilities with New Scoped Application for Latest ServiceNow Product Release

BDNA announced that it is developing a new Scoped Application for the latest ServiceNow® release, Jakarta, to be available in summer 2017. Building on the success of BDNA’s existing integration with ServiceNow, the new integration will be delivered as a Scoped Application, which simplifies the management and maintenance of the solution. The new integration continues BDNA’s proven success at autopopulating and maintaining ServiceNow with comprehensive information about hardware, software, manufacturers and categories. BDNA benefits ServiceNow deployments by dramatically reducing implementation time and improving the accuracy and timeliness of asset reporting, analysis and action by leveraging Technopedia®.

BDNA Appoints Mary Haigis as Executive Vice President of Marketing

BDNA announced that Mary Haigis has joined the team as executive vice president of marketing. In her new role, Haigis will lead BDNA’s corporate brand, field marketing, corporate communications, web properties and integrated marketing efforts. Haigis joins BDNA with prior experience in several marketing leadership roles at both large and small organizations, including holding senior marketing positions at HCL AXON, CA Technologies and Deloitte. Most recently, Haigis served as the head of growth initiatives, digital services and innovation marketing at Capgemini, where she led marketing and go-to-market strategies for high-growth markets and technology innovation, focusing on areas, including cloud, big data/analytics, mobility, digital transformation/customer experience, IoT, cybersecurity, supply chain and infrastructure.

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Recent Private Companies Transactions

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