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October 04, 2015 10:36 PM ET

Electronic Equipment, Instruments and Components

Company Overview of Rethink Robotics, Inc.

Company Overview

Rethink Robotics, Inc. develops and produces industrial robots that help businesses in manufacturing, automation, and outsourcing applications. Rethink Robotics, Inc. has a strategic alliance with Sonoco Alloyd. The company was formerly known as Heartland Robotics, Inc. and changed its name to Rethink Robotics, Inc. in June 2012. Rethink Robotics, Inc. was founded in 2008 and is based in Boston, Massachusetts.

27-43 Wormwood Street

Boston, MA 02210

United States

Founded in 2008





Key Executives for Rethink Robotics, Inc.

Chief Executive Officer and President
Founder, Chairman of the Board and Chief Technology Officer
Age: 60
Co-Founder and Vice President of Administration & HR
Vice President of Manufacturing and Operations
Vice President of Product Development
Compensation as of Fiscal Year 2015.

Rethink Robotics, Inc. Key Developments

Rethink Robotics Introduces its New Sawyer Robot

Rethink Robotics introduced its new Sawyer robot to the packaging world for the first time, the company's category-creating first product, Baxter, will be showcasing its popularity and versatility in several different booths around the show floor at PACK EXPO 2015. Sonoco Alloyd, Omega Design and Piab will all have Baxter robots working on a wide range of applications in their booths, a testament to the flexibility and versatility of this proven solution for packaging. A unit of global packaging leader Sonoco, Sonoco Alloyd deploys Baxter as part of fully automatic packaging assembly machines to deliver innovative packaging solutions to its customers. Baxter loads products onto the machine then removes packages after they have been sealed. At PACK EXPO, Sonoco Alloyd will be showcasing a fully automatic packaging assembly unit with Baxter working in conjunction with an Aergo 8 blister heat sealing machine. Omega Design, a provider of highly engineered packaging automation and serialization solutions, is displaying Baxter as part of a semi-automated case packing task for pharmaceutical supply chain security. At Booth C-4409, Baxter will be working on Omega Design's Intellipac case packing solution for serialization. Even more importantly, Omega is using Baxter as part of a workforce development effort in conjunction with local schools to help train a more skilled workforce to aid the future of American manufacturing. An innovator and manufacturer of a complete line of vacuum pumps, suction cups and more, Piab works closely with many companies in the packaging marketplace to develop effective suction end effectors for Baxter. At PACK EXPO, Piab will use Baxter to demonstrate the capabilities of its vacuum end effectors for pick and place tasks, critical to the packaging industry.

Rethink Robotics and Sonoco Alloyd Enter into Strategic Alliance

Rethink Robotics and Sonoco Alloyd have entered into a strategic alliance to deliver complete manufacturing solutions to Sonoco Alloyd's packaging customers. Sonoco Alloyd will incorporate Rethink Robotics' collaborative robots into their line of sealing machines in order to provide a complete automation solution for their customers. Rethink's Baxter and Sawyer robots will be sold as part of an integrated part transfer and sealing system through Sonoco Alloyd's salesforce. The partnership will give Sonoco Alloyd's manufacturing customers a flexible, adaptable and low-cost solution to more fully automate their custom packaging lines.

Standby Screw Machine Products Co. Leverages Rethink Robotics' Two-Armed Baxter Robot

Standby Screw Machine Products Co. announced that the company is leveraging Rethink Robotics' two-armed Baxter robot in two separate applications to increase flexibility and consistency in its manufacturing operations and better compete on a global stage. Standby Screw manufactures and delivers custom parts for outdoor power equipment and automotive industries. Because of the repetitive nature of many of the factory tasks, the company sought a solution that would lower costs and competitively price their products, but still maintain the flexibility to deal with new parts and production lines quickly and easily. Smart, flexible and able to perform in variable environments, Baxter is uniquely designed to meet the needs of manufacturers. In Standby Screw's Berea, Ohio factory, Baxter is a vital part of a high-volume robotic cell producing more than one million parts per year, cleaning and packaging worm shafts a long cylindrical gear used for self-propelled walk-behind lawnmowers. Baxter is fed parts from a traditional caged industrial robot, and, using both arms, moves the parts into a slot to clean the machine oil before placing the parts into two boxes. A second Baxter is tending to a milling machine, using two arms to pick up pivot rods designed for snow blowers out of a feeding unit and placing them into the machine to cut a flat end on the rod. Using both arms and handling multiple parts at the same time, Baxter is packaging the worm shafts into boxes directly on the factory floor, working overnight in some cases. The added production time and ability to package exactly 169 parts per box is directly contributing to Standby Screw's ability to maintain a competitive price for its products.

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