Company Overview of I-Behavior, Inc.
I-Behavior, Inc. provides database marketing/behavioral targeting, and consumer and business transaction data services for multi-channel merchants in the United States and internationally. The company offers cooperative marketing services, which include customer acquisitions, retention, and optimization services; business-to-consumer cooperative database solutions for retail, solo and continuity/club, non-profit, catalog, and publishing industries; and business-to-business cooperative database solutions. The company also offers direct marketing services, including demographic append, email and reverse-email append, telephone append, and customers’ insight services, as well as an online list ...
2051 Dogwood Street
Louisville, CO 80027
Founded in 1999
Key Executives for I-Behavior, Inc.
Chief Operating Officer of KBM Data Services
Chief Technology Officer of KBM Data Services
General Manager of Interactive & International
Compensation as of Fiscal Year 2015.
I-Behavior, Inc. Key Developments
Kantar Media Teams Up with I-Behavior to Create Ad-Vantage
Sep 20 13
Kantar Media has teamed up with I-Behavior to create Ad-Vantage, a new service that enables advertisers to reach complex consumer groups efficiently online. The innovative approach saves online ad planners from trying to deliver highly-targeted client briefs by solely using online user journeys and related proxies as a 'best match'. As part of Kantar Media's addressable answers capability, Ad-Vantage is powered by the business' TGI specialism, a nationally representative survey which provides in-depth on and offline consumer insights, and by I-Behavior, who are specialists in proprietary models for predicting consumer behaviour.
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