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July 01, 2015 8:11 PM ET


Company Overview of Corporate Visions, Inc.

Company Overview

Corporate Visions, Inc. provides marketing and sales messaging, tools, and training services for global B2B companies. It is engaged in developing messages that concentrate on customer needs; deploying tools that support critical steps in the buying cycle; and delivering sales skills training that enables salespeople to capture more value. The company develops messages in the areas of insights and positioning; deploys tools in the areas of demand generation and sales enablement content; and delivers skills training services for representatives to create, elevate, and capture value. It offers its services for salespeople and marketers to have effective conversations to move customers off thei...

894 Incline Way

Incline Village, NV 89451

United States

Founded in 1986





Key Executives for Corporate Visions, Inc.

Chief Executive Officer and Director
Chief Financial Officer
Executive Vice President of Consulting
Executive Vice President of Business Intelligence
Chief of Staff
Compensation as of Fiscal Year 2015.

Corporate Visions, Inc. Key Developments

Corporate Visions, Inc. Introduces Power Insights Product to Help Companies Create Better Demand Generation and Sales Enablement Content

Corporate Visions, Inc. announced the launch of Power Insights™, a new product designed to help companies develop original insights-based research for use in demand generation campaigns and sales conversations. As insights-based selling approaches become more popular, this new service will help companies generate and support their distinct point of view using defensible, exclusive industry research and supporting data. The launch of Power Insights is a direct response to recent survey findings from Corporate Visions that polled 400 B2B industry professionals on their use of "insights" to shape marketing messages and sales conversations. The results found that "visionary" insights – which focus on positioning the company as a sage-like expert that defines both unconsidered and emerging needs in the market – were regarded as the most effective types of insights-based selling content. Shockingly, however, visionary insights were at the bottom of the list of content types these respondents are actually currently producing or feel comfortable creating. With Power Insights, companies will be able to develop interesting and counterintuitive market data points and then interpret that information in a way that helps prospects see the need to change. When used in tandem with Corporate Visions' Power Positioning messaging and tools development services, companies can not only develop their own visionary insights, but also turn them into marketing campaigns and sales enablement content that breaks the status quo bias and differentiates their solution from the competition.

Corporate Visions, Inc. Announces Availability of Power Playbook

Corporate Visions, Inc. announced the availability of Power Playbook, an interactive sales enablement asset that gives salespeople the conversation content and skills needed to create more opportunities. Available through multiple platforms, including Corporate Visions’ mobile application, salespeople can use Power Playbook to easily and conveniently prepare for critical, early-stage conversations. Power Playbook is created based on Corporate Visions’ proven conversation skills training portfolio to help salespeople generate opportunities, create value and build a buying vision that compels prospects to change. That value and vision generates enough momentum to propel those opportunities through the sales cycle, resulting in more closed deals. By leveraging the Power Playbook, salespeople can access the most important content and learn the most critical conversations skills needed to defeat the status quo bias that keeps opportunities from getting off the ground. Specifically, the Power Playbook includes information on how salespeople can successfully share a distinct point of view to challenge the status quo; introduce unconsidered needs by asking provocative questions; demonstrate value by showing the power of business change; and secure pivotal agreements that help salespeople regain control of the buying cycle.

Corporate Visions, Inc. Announces Introduction of Power LaunchTM

Corporate Visions, Inc. announced the introduction of Power LaunchTM, a new digital postcard tool for helping marketers increase the success of new messaging launches delivered to their field sales teams. The tool proactively pushes mobile-ready content to sales reps' inboxes and drives higher engagement and adoption with personalized and compelling videos that have been proven to be more engaging than traditional email and portal-based launch communications. Power Launch was developed to help salespeople gain competence and confidence in delivering newly created whiteboard-based messages that leverage Corporate Visions' highly successful Power Messaging® skills training concepts. With Power Launch, an interactive postcard is sent to each rep's email inbox and consists of brief eLearning videos containing new messaging demonstration and skills-sharpening tips. Its virtual delivery of content and coaching helps field sales teams master messages anytime, anywhere and in easily consumed modules. The initial send is followed by six weekly push emails with refreshers on the messaging techniques, as well as practice opportunities to master the presentation. Power Launch also gives frontline sales managers an opportunity to lead local coaching sessions with their teams. The tool comes with a coach's guide to using the video content in staff meetings for hands-on application and role-plays. Companies do not need to purchase any software, download applications to mobile devices, or change their website to implement Power Launch. The tool is accessible via any Web browser and easily works within the existing, standard, everyday workflow of marketing executives and salespeople.

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