January 25, 2015 7:30 AM ET

Internet Software and Services

Company Overview of Janrain, Inc.

Company Overview

Janrain, Inc. provides customer profile management solutions for businesses. It offers a customer identity management platform that helps companies to build a unified view of their customers across all devices by collecting accurate customer profile data to power personalized marketing. The company’s platform includes social login, registration, customer profile data storage, customer insights, single sign-on, and user-generated content. It serves consumer brands, entertainment, insurance, media, nonprofit and education, retail, and technology customers. Janrain, Inc. was founded in 2005 and is based in Portland, Oregon with additional offices in London, Paris, Frankfurt, Singapore, Bangkok,...

519 SW Third Avenue

Suite 200

Portland, OR 97204

United States

Founded in 2005





Key Executives for Janrain, Inc.

Age: 46
Vice President of Finance
Vice President of Legal and Privacy
Vice President of Human Resources
Compensation as of Fiscal Year 2014.

Janrain, Inc. Key Developments

Janrain Adds Reddit and Tumblr to its Social Sharing Lineup

Janrain announced enhancements to its Social Sharing capability, adding Reddit and Tumblr to the list of destinations to which visitors of Janrain-enabled sites can share content. The addition of two of the sites for shared user-generated content brings the total number of social networks available through Janrain Social Sharing to 13, including Facebook, Twitter, LinkedIn, Pinterest, Google+, Gmail, Yahoo, QQ, Tencent Weibo, Mixi, and XING. Social Sharing simplifies the spread of word of mouth marketing across social networks and between friends. Visitors encountering Janrain Social Sharing on websites and mobile apps can share their content across any of 13 social networks with a single click, driving referral traffic, search engine rankings, awareness and engagement. With this launch, visitors to any site using Janrain technology can generate posts on Tumblr from site content. Home to more than 197 million blogs and 83 billion total posts, Tumblr is one of the most popular social networks for under-25s; its 350 million monthly unique visitors generate an average of 95 million posts every day. The company's latest social sharing capability also allows one-click sharing of links and posts to Reddit, an entertainment, social networking service and news website with 114.5 million monthly visitors. Companies have long sought a simple method for fostering content discovery and driving traffic and awareness among Reddit's passionate community of Redditors -- registered community members who can submit, vote up, or vote down content. The addition of Reddit in Janrain Social Sharing gives publishers and marketers a simple route for enabling their site visitors to tap into its highly engaged community and enable distribution of content across the network.

Janrain Qualifies as Facebook Preferred Marketing Developer

Janrain announced that it has been qualified as a Facebook Preferred Marketing Developer (PMD). The designation as a Facebook PMD underscores Janrain's reputation for and continued commitment to developing superior digital marketing technology for fostering uniquely engaging, personalized social brand experiences. Being a Facebook Preferred Marketing Developer allows Janrain to take full advantage of Facebook's API best practices and be a knowledgeable resource to customers for any changes Facebook makes to its policies or platform. As a PMD, Janrain will be able to build apps on Facebook, measure performance, and provide the right management tools, services and development resources for brands seeking to build uniquely engaging campaigns on the Facebook platform. As a PMD, Janrain will have access to APIs for building the internal tools that support development of solutions for efficiently and creatively managing marketing programs on Facebook.

Janrain Launches User-Generated Content Solution

Janrain announced the launch of Janrain User-Generated Content. Janrain UGC is a customer engagement solution for marketers and publishers to offer visitors opportunities to create and amplify content across all of a brand's digital touch points. With a single action, consumers can comment, share across social networks, chat, create original content, and see activity streams that automatically appear across a brand's mobile and desktop experiences. Janrain UGC drives deeper customer engagement by empowering consumers to interact, comment on and chat about site content to spark real-time conversations while they are within a brand experience. Improved social context tools surface friends' site activities and offer opportunities to integrate relevant content from social networks that entices visitors to spend more time on-site. Janrain UGC also improves and increases customer acquisition by offering compelling reasons to register and share social profile data. Marketers can then use the data to create personalised brand experiences that give visitors reasons to interact with content and return to the site. Network effects will increase brand awareness when consumers create content, share activities, voice opinions and interact with peers. Key features of Janrain UGC include: comments: consumers can sign in to publish comments on articles and other site content. Activity streams: visitors can monitor site activities such as comments and shares either filtered by individual, friends from social networks, or site-wide activities. Live chat: real-time community conversations are made possible for high-profile events. Social post curation: moderators and consumers can integrate content from social networks into news-feed style streams. Redesigned social sharing: readers can share content with their friends on social networks such as Facebook, Twitter, Pinterest, Google+, LinkedIn, or via email.

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