October 24, 2016 5:28 AM ET

Internet Software and Services

Company Overview of Cardlytics, Inc.

Company Overview

Cardlytics, Inc. provides a purchase-based data intelligence platform that measures and connects purchases to consumers. It offers Cardlytics Direct, a digital advertising product that uses Cardlytics platform of purchase data to connect buyers with advertisers through personal online and mobile banking applications. The company also provides Cardlytics-DIGITAL, a purchase-based targeting solution with online and in-store measurability. In addition, it offers Cardlytics Insight, a technology solution that analyzes consumer spending across various purchase categories to reveal insights into whole-wallet spending and share change. The company serves financial institutions, advertisers, retaile...

675 Ponce de Leon Avenue NE

Suite 6000

Atlanta, GA 30308

United States

Founded in 2008



Key Executives for Cardlytics, Inc.

Co-Founder, Chief Executive Officer and Director
Age: 52
Co-Founder, Chief Operating Officer and Director
Chief Financial Officer and Head of Corporate Development
Chief Strategy Officer and President of Bank Programs
President of Advertising
Compensation as of Fiscal Year 2016.

Cardlytics, Inc. Key Developments

Cardlytics Announces Availability of Cardlytics Syndicated Audiences

Cardlytics announced the availability of Cardlytics Syndicated Audiences to help marketers reach high-intent consumers based on actual past purchases. The new offerings are available through demand-side platforms (DSPs), starting with The Trade Desk.

SITO Mobile Partners with Cardlytics to Power Mobile Ad Campaigns with Purchase Intelligence

SITO Mobile Ltd. announced a partnership with Cardlytics. This partnership will offer SITO Mobile’s advertising clients a direct link from mobile location-based advertising and foot traffic (via SITO’s Real-time Verified-Walk-In), directly to consumer spend for full “closed-loop” measurement. Combining location-based targeting with directly correlated offline and online purchase results gives advertisers excellent and timely insight into the effectiveness of their campaigns and a true ROI based on campaign spend, demographics and walk-in traffic.

Cardlytics Introduces Platform Solutions to Power Marketing and Business Decisions with Purchase Intelligence

Cardlytics announced the availability of Cardlytics Platform Solutions to help marketers identify, reach and influence likely buyers at scale, and measure the sales impact of marketing campaigns using insights from purchase data. Cardlytics Platform Solutions make the company’s first-party purchase intelligence based on debit, credit and bill pay transactions available through three services: Cardlytics Audiences uses past purchase data to create custom audiences for campaigns across connected media, including display, mobile, video, social, email and TV. Cardlytics Measurement uses actual purchase data to provide marketers with insight into the sales impact, both in-store and online, of marketing campaigns. This helps marketers measure and optimize strategies against sales without the need for complex attribution models. Cardlytics Insights provide companies with a full-wallet view of their customers based on their actual purchase behavior, both inside and outside of their brand. These insights enable businesses to understand customer opportunity that enables better decisions cross marketing, merchandising, store operations, real estate planning, and more. Customers can access Cardlytics Platform Solutions through the Cardlytics Gateway, a self-service dashboard, or license Cardlytics' Platform APIs as plug-ins to their own systems. This flexibility allows customers access to Cardlytics’ purchase intelligence in the way that works best for their business.

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