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February 11, 2016 11:36 PM ET

Internet Software and Services

Company Overview of Zettics, Inc.

Company Overview

Zettics, Inc. provides big data analytics solutions for operators that deliver insights on subscriber data behavior (Web, application, location, audio, video, VoIP, and others). The company’s solutions are used by the operators in the areas of marketing, third party data monetization, network, and customer care. It offers Zettics Monetization that enables operators to increase their revenues by monetizing their data assets; Zettics Marketing that enables marketing teams to plan, execute, monitor, and improve programs based on data usage; Zettics customer care that reduces calls to customer care and resolution time; and Zettics Network that consolidates KPI’s and KQI’s of network performance....

150 Baker Avenue Extension

Suite 201

Concord, MA 01742

United States

Founded in 2008





Key Executives for Zettics, Inc.

Chief Executive Officer, President and Director
Chief Financial Officer
Chief Technology Officer, Senior Vice President of Products and Director
Senior Vice President of Global Sales & Business Development
Compensation as of Fiscal Year 2015.

Zettics, Inc. Key Developments

Zettics Appoints Pierre Kahhale to the Board of Directors

Zettics announced the addition of Pierre Kahhale, VP of Field Operations at Altiostar Networks, to the company's board of directors. Prior to Altiostar, Kahhale served as Vice President of mobility sales at Cisco Systems and the Vice President of field operations at Starent Networks.

Zettics Announces Availability of the 9.0 Release of its Analytics Platform

Zettics announced availability of the 9.0 release of its analytics platform. Zettics 9.0 is the only pre-built analytics software for operators that combines multiple data sources such as subscriber data usage, network performance, CRM, customer service, and campaign data. For the first time, operators can invest in a single platform and improve business operations that span network, care, marketing, and monetization. Zettics 9.0 processes all protocols of data usage, including SSL, together with network performance data, to give operators a full 360 degree view of not only what subscribers are doing when they use data, but also their experience. The solution computes subscriber-level behavioral KPIs such as sessions and page views and advertising segmentation based on sites and apps used. In addition, it also computes user-experience KPIs such as throughput and latency and subscriber QoE scores. The solution is unique in that it processes all records for all subscribers, without sampling. All of this processing is done under strict compliance with the operator’s subscriber privacy policies using the Zettics Privacy Dial™.

Zettics Appoints Adam Guy as Vice President of Monetization

Zettics announced the appointment of Adam Guy as Vice President of Monetization. Adam will work closely with Zettics' operator customers to assist them in marketing and selling their privacy compliant data assets to advertising agencies, research companies, brands, financial institutions, publishers and other firms wanting to understand mobile behaviors. Adam joins Zettics from Millward Brown Digital where he was Senior Vice President of Business Development and Head of Mobile. Adam will run the Zettics' Monetization Division, helping operators develop and execute their monetization strategy. These services, when combined with the power of Zettics software, will deliver an end-to-end monetization solution for operators.

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