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November 27, 2015 12:42 PM ET

Internet Software and Services

Company Overview of Nominum, Inc.

Company Overview

Nominum, Inc. provides digital marketing and infrastructure software solutions for communication service providers in the United States and internationally. The company specializes in providing domain name system (DNS) software and Internet activity applications. Its digital marketing solutions include N2 care application that enables service providers to proactively communicate with subscribers who have been identified as frequent consumers of over-the-top video streaming service with an offer to upgrade to a bandwidth plan suitable to video streaming; N2 engage application, which allows service providers to proactively communicate with subscribers to inform them when their devices have bee...

2000 Seaport Boulevard

Suite 400

Redwood City, CA 94063

United States

Founded in 1999





Key Executives for Nominum, Inc.

Chief Executive Officer and Director
Chief Financial Officer
Age: 63
Chief Technology Officer and Senior Vice President
Executive Vice President of Worldwide Sales and Solutions
Compensation as of Fiscal Year 2015.

Nominum, Inc. Key Developments

Nominum Launches Applications to Power In-browser Marketing and Communication Channel for CSPs

Nominum announced the launch of its N2 Applications for marketing and customer care. The suite comprises: N2 Care, for engaging with and retaining subscribers, N2 Engage, aimed at delivering safe and Internet experiences, and N2 Promote, for developing upsell and cross-sell opportunities. Marketing teams can deliver highly effective and measurable campaigns, while customer care teams can interact with customers via in-browser messaging. This innovation, an extension of Nominum's core N2 platform, leverages Internet Activity sourced from the DNS (Domain Name System), an underutilized resource that already exists at all CSPs. CSPs, including fixed, mobile and converged telecommunications operators, spend more than $150 billion annually in marketing and customer care. Traditional marketing channels - direct marketing, telemarketing, email, SMS, advertising - are expensive, with limited interactivity and measurability. In contrast, the in-browser messaging capabilities of Nominum's N2 applications enable CSPs to reach customers, at minimal cost, in real-time. Customers can interact with CSPs by responding to opt in in-browser notifications or offers. CSP marketing teams in turn receive comprehensive real-time metrics to enhance campaigns and deliver a more efficient marketing and communications channel. Mobile operators that deploy free public Wi-Fi to offload traffic from their networks can use N2 applications to increase ARPU through targeted offers and advertising via in-browser messages and videos to Wi-Fi customers.

Nominum, Inc. Launches Vantio CacheServe 5.4 Software

Nominum, Inc. has launched its Vantio CacheServe 5.4 software, which introduces rate limiting technology to allow communication service providers, or CSPs, to minimize the effect of DNS amplification attacks on network performance. Nominum's Vantio CacheServe 5.4 introduces precision policies which can be used to rate limit DNS traffic based on specific criteria, including by type of query, by client IP or response size. The release of the latest version of Vantio CacheServe follows the worldwide launch of Nominum's network security solution Vantio ThreatAvert last month. ThreatAvert combines the power of the Vantio CacheServe and its precision policies with the Global Intelligence Xchange (GIX) platform, a real-time database of malware threats, to provide a foundational security layer to protect CSPs from threats emanating from within networks. Vantio CacheServe DNS software has a proven track record of defending against multiple attacks including botnet related activities, malware exploits, DNS amplification, DoS /DDoS, and outbound spam. The latest version of the software includes upgrades allowing improved broadband subscriber experience during an attack by increasing bandwidth availability and decreasing the response time of DNS infrastructure; increased protection of server and bandwidth resources; and a reduction in the number of customers impacted by attacks, resulting in fewer complaints.

Nominum Appoints Sanjay Kapoor as CMO

Nominum announced a significant addition to its executive team with the appointment of Sanjay Kapoor as CMO. Previously Chief Strategy Officer of Juniper Networks' software division, Mr. Kapoor has a successful track record in the identification and development of new market opportunities in the technology sector. His experience spans leadership and strategic roles for global software and networking companies, including a pivotal role in developing Juniper's network automation and analytics business. Mr. Kapoor is responsible for driving Nominum's growth and product strategy for Domain Name System (DNS) infrastructure products and applications that leverage insights garnered from DNS data to provide CSPs with highly effective new approaches to network security and subscriber engagement.

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