Company Overview of ClickFuel, Inc.
ClickFuel, Inc. provides online marketing services for media companies and business services companies. It offers Fuel Station, a software-as-a-service based campaign dashboard that enables small and mid-sized business customers to track the effectiveness of their marketing spend by connecting various products and services on one platform. ClickFuel, Inc. was formerly known as Jet Pack, Inc. and changed its name to ClickFuel, Inc. in April 2009. The company was founded in 2008 and is based in Burlington, Massachusetts.
7 New England Executive Park
Burlington, MA 01803
Founded in 2008
Key Executives for ClickFuel, Inc.
Compensation as of Fiscal Year 2014.
ClickFuel, Inc. Key Developments
Simpli.fi and ClickFuel Partner to Offer Accountable, Programmatic Campaign Reporting Dashboards to Local Media Publishers and Ad Networks
Mar 18 14
Simpli.fi announced its integration with ClickFuel for SMBs enabling seamless reporting of Simpli.fi programmatic advertising campaigns for local media properties and ad networks reselling the Simpli.fi platform. ClickFuel's white-label reporting dashboards aggregate data from multiple marketing vendors to allow local media companies to offer their advertisers an integrated view of their marketing spend and effectiveness.
ClickFuel Releases New Business Intelligence Tool for Churn Reporting
Jul 8 13
ClickFuel announced its new business intelligence tool for churn reporting. Offered as an added feature to the Fuel Station dashboard, this tool enables account managers at ClickFuel's media partners to view the real-time analytics of both high- and low-performing marketing campaign products for their SMB customers. The add-on feature allows account managers to quickly identify opportunities to upsell customers and address potential problem areas that could result in customer churn. Without analytics, account managers lack visibility when their SMB customers are dissatisfied. ClickFuel's business intelligence tool for churn reporting delivers a month-over-month view of analytics, detailing successes and failures of SMB campaigns including search engine marketing (SEM), display advertising, social ads and more. The insights give users the information needed to determine which SMB customers might leave due to underperforming campaigns, presenting an opportunity to engage and improve performance, reducing the likelihood of churn. Additionally, the new feature provides a snapshot of active, hold, reactivated and terminated SMB customer activities, for a deeper analysis into upselling, cross-selling, recovery and retention opportunities.
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