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February 12, 2016 11:48 AM ET


Company Overview of Socialware, Inc.

Company Overview

Socialware, Inc. provides a SaaS based platform that allows users to manage social media across the enterprise. Its platform offers a set of modules that provides specific solutions for different groups and needs within a firm, including risk management, sales, marketing, compliance, IT, social media compliance, social access control, social media archiving, social media publishing, social content recommendation, and social brand protection. The company was founded in 2008 and is based in Austin, Texas. As of November 3, 2015, Socialware, Inc. operates as a subsidiary of Proofpoint, Inc.

6500 River Place Boulevard

Building II

Suite 400

Austin, TX 78730

United States

Founded in 2008



Key Executives for Socialware, Inc.

Chief Executive Officer
Age: 46
Co-Founder and Chief Technology Officer
Chief Financial Officer
Chief Marketing Officer and Executive Vice President
Compensation as of Fiscal Year 2015.

Socialware, Inc. Key Developments

Socialware Adds Advanced Natural Language Content Recommendation to Social Media Platform

Socialware announced new advanced natural language processing functionality, available immediately. This new functionality "reads" content that is available for advisors to share on social networks and, based on a semantic analysis of their contact's interests in their social profile, recommends which content be sent to whom. Socialware will also craft compliant emails to introduce the content, including mandatory disclosures. Sharing content that is relevant and useful is key to building strong relationships on social media. With this new capability, advisors can share recommended content that is specific to an individual's likes and interests based on the information in their social profile. Using a unique algorithm, the Socialware platform recommends content of interest that an advisor can share through email or social messaging, directly from the Socialware platform. Instead of sharing strictly corporate content that is generic and broadly targeted, the advisor can hone in on a person's interests and make the conversation relevant and valuable, which is key to building relationships on social. Advisors can set reminders to connect with contacts regularly to stay top of mind, and they can view a dashboard of metrics to track effectiveness of the content they share. This new capability is designed for the mobile social advisor and can be used compliantly from a phone, tablet or desktop computer.

Socialware Appoints Sharon Kincl as Chief Financial Officer

Socialware, announced that Sharon Kincl has joined the company's leadership team as chief financial officer, reporting to CEO Ken Naumann. Kincl will oversee all financial management and strategy as well as lead investor relations for Socialware. Kincl comes to Socialware from PeakColo Holdings, Inc., where she served as treasurer and vice president of finance for the enterprise-class IaaS cloud service provider.

Commonfund Selects Socialware

Socialware announced that Commonfund selected Socialware as its social media management solution. Socialware's capabilities for relationship management and social media marketing will allow Commonfund's relationship officers to use social media to provide better service to its clients while remaining compliant with its regulatory requirements. Socialware's solution is unique in that it enables relationship officers to use the native social sites, as they are accustomed to, while ensuring alignment with the firm's compliance policies. Additionally, Socialware offers a complementary marketing portal where the firm's marketers can populate pre-approved content that can be shared on social sites. Commonfund selected Socialware because they offered direct access to the social sites for the best user experience along with the broadest range of access controls and archiving to ensure high level of compliance.

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